Pet Shop Boys Audience in Germany
A data profile of the people who buy, follow and care about Pet Shop Boys in Germany — modelled from more than twelve digital signal sources. Pet Shop Boys has an estimated audience of 609,249 people in Germany.
The average Pet Shop Boys fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include Zooplus, Black Cat (comics), KPop Demon Hunters, with strongest over-indexing on Zooplus (9.73× the country average).
Demographically, the Pet Shop Boys audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pet Shop Boys fan in Germany is balanced, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for Zooplus.
At a glance
The key figures that characterise the Pet Shop Boys profile in Germany.
Search interest · 12-month trend
Demographics of Pet Shop Boys fans
51.6% are female, 48.4% are male, average age 35.4.
Gender split
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 35.4 |
| Estimated audience size | 609,249 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Pet Shop Boys audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 9.7% |
| Malaysia | 4.5% |
Geography
Where the Pet Shop Boys audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~20K | 1.32× | |
| 02 | Brandenburg | ~20K | 1.30× | |
| 03 | Berlin | ~30K | 1.24× | |
| 04 | Sachsen-Anhalt | ~20K | 1.22× | |
| 05 | Sachsen | ~30K | 1.13× | |
| 06 | Niedersachsen | ~70K | 1.11× | |
| 07 | Thüringen | ~20K | 1.10× | |
| 08 | Nordrhein-Westfalen | ~100K | 0.99× | |
| 09 | Schleswig-Holstein | ~20K | 0.97× | |
| 10 | Hamburg | ~10K | 0.96× | |
| 11 | Rheinland-Pfalz | ~30K | 0.87× | |
| 12 | Bremen | ~5K | 0.87× | |
| 13 | Hessen | ~40K | 0.85× | |
| 14 | Saarland | ~6K | 0.78× | |
| 15 | Baden-Württemberg | ~60K | 0.70× | |
| 16 | Bayern | ~60K | 0.65× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pet Shop Boys audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Black Cat (comics) | Literature | 25.43× | ||
| 02 | Korat | Pets & Animals | 19.33× | ||
| 03 | Dog biscuit | Pets & Animals | 16.85× | ||
| 04 | Zooplus | Pets & Animals | 9.73× | ||
| 05 | Anime & Cosplay | Fashion & Accessoires | 9.07× | ||
| 06 | Tiffany | Music & Radio | 7.56× | ||
| 07 | DeviantArt | Internet & Social Media | 6.13× | ||
| 08 | Japanese popular culture | Travel & Leisure | 6.01× | ||
| 09 | KPop Demon Hunters | Movies & TV | 5.34× | ||
| 10 | Beetlejuice | Movies & TV | 4.60× | ||
| 11 | Anime and manga fandom | Literature | 3.91× | ||
| 12 | Maltese (dog) | Pets & Animals | 3.89× | ||
| 13 | Punk rock | Music & Radio | 3.31× | ||
| 14 | Superman | Movies & TV | 3.24× | ||
| 15 | Stranger Things | Movies & TV | 3.14× | ||
| 16 | Self-awareness | Health | 2.89× | ||
| 17 | Harry Potter | Movies & TV | 2.63× | ||
| 18 | TikTok | Internet & Social Media | 2.34× | ||
| 19 | Shopping | Shopping | 1.67× | ||
| 20 | Movies | Movies & TV | 1.61× |
Personality of the Pet Shop Boys audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.34× | |
| Pet Ownership | JOY | 2.00× | |
| Tradition | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Career Orientation | POWER | 0.82× |
Frequently asked questions
How many fans does Pet Shop Boys have in Germany?
Pet Shop Boys has an estimated audience of 609,249 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Pet Shop Boys fans?
51.6% of Pet Shop Boys fans are female, 48.4% are male, with an average age of 35.4 years.
Which brands do Pet Shop Boys fans like most?
Pet Shop Boys fans show strongest brand affinity for Zooplus (9.73×), Black Cat (comics) (25.43×), and KPop Demon Hunters (5.34×) over the country average.
Where do Pet Shop Boys fans live in Germany?
Pet Shop Boys fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Pet Shop Boys fans also like?
Beyond Pet Shop Boys itself, the audience over-indexes on Black Cat (comics) (25.43×), KPop Demon Hunters (5.34×), Anime & Cosplay (9.07×), and Harry Potter (2.63×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Pet Shop Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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