Pet Shop Boys Audience in Germany
Pet Shop Boys has an estimated audience of 609,249 people in Germany. 51.6% are female, 48.4% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Zooplus, Black Cat (comics), Harry Potter, Anime & Cosplay, KPop Demon Hunters.
The average Pet Shop Boys fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Zooplus, Black Cat (comics), Harry Potter, with strongest over-indexing on Zooplus (9.73× the country average). Demographically, the Pet Shop Boys audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Pet Shop Boys fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 35.4 |
| Estimated audience size | 609,249 |
Audience persona
The typical Pet Shop Boys fan in Germany is balanced, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for Zooplus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,741 | 0.95× |
| Niedersachsen | 68,948 | 1.17× |
| Bayern | 65,926 | 0.67× |
| Baden-Württemberg | 60,675 | 0.73× |
| Hessen | 40,136 | 0.86× |
| Berlin | 35,049 | 1.29× |
| Sachsen | 33,063 | 1.11× |
| Rheinland-Pfalz | 27,599 | 0.9× |
| Brandenburg | 24,436 | 1.29× |
| Schleswig-Holstein | 20,431 | 0.93× |
| Sachsen-Anhalt | 19,173 | 1.21× |
| Thüringen | 16,461 | 1.06× |
| Mecklenburg-Vorpommern | 15,417 | 1.33× |
| Hamburg | 13,004 | 0.94× |
| Saarland | 5,448 | 0.73× |
| Bremen | 4,268 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zooplus | 9.73× | Pets & Animals |
| Black Cat (comics) | 25.43× | Literature |
| Harry Potter | 2.63× | Movies & TV |
| Anime & Cosplay | 9.07× | Fashion & Accessoires |
| KPop Demon Hunters | 5.34× | Movies & TV |
| TikTok | 2.34× | Internet & Social Media |
| Dog biscuit | 16.85× | Pets & Animals |
| Superman | 3.24× | Movies & TV |
| Shopping | 1.67× | Shopping |
| Stranger Things | 3.14× | Movies & TV |
| Maltese (dog) | 3.89× | Pets & Animals |
| DeviantArt | 6.13× | Internet & Social Media |
| Beetlejuice | 4.6× | Movies & TV |
| Movies | 1.61× | Movies & TV |
| Punk rock | 3.31× | Music & Radio |
| Yahoo!ショッピング | 2.77× | |
| Anime and manga fandom | 3.91× | Literature |
| Self-awareness | 2.89× | Health |
| Korat | 19.33× | Pets & Animals |
| Japanese popular culture | 6.01× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.76 |
| Tradition | CONSERVATISM | 1.51 |
| Sustainability | BALANCE | 1.44 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Mindfulness | BALANCE | 1.36 |
| DIY Mentality | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 9.7% |
| Malaysia | 4.5% |
See Pet Shop Boys audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Pet Shop Boys have in Germany?
Pet Shop Boys has an estimated audience of 609,249 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Pet Shop Boys fans?
51.6% of Pet Shop Boys fans are female, 48.4% are male, with an average age of 35.4 years.
Which brands do Pet Shop Boys fans like most?
Pet Shop Boys fans show strongest brand affinity for Zooplus (9.73×), Black Cat (comics) (25.43×), and Harry Potter (2.63×) over the country average.
Where do Pet Shop Boys fans live in Germany?
Pet Shop Boys fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,741), Niedersachsen (reach 68,948), and Bayern (reach 65,926). These three regions account for the largest share of the active audience.
What other brands do Pet Shop Boys fans also like?
Beyond Pet Shop Boys itself, the audience over-indexes on Black Cat (comics) (25.43×), Harry Potter (2.63×), Anime & Cosplay (9.07×), and KPop Demon Hunters (5.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pet Shop Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.