Alarm device Audience in Germany
Alarm device has an estimated audience of 532,064 people in Germany. 28.3% are female, 71.7% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Security alarm, FRITZ!Box, Solar power, Anti-theft system, Photovoltaics.
The average Alarm device fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Security alarm, FRITZ!Box, Solar power, with strongest over-indexing on Security alarm (30× the country average). Demographically, the Alarm device audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Alarm device fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 42.9 |
| Estimated audience size | 532,064 |
Audience persona
The typical Alarm device fan in Germany is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Security alarm.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,952 | 1.01× |
| Bayern | 84,575 | 0.99× |
| Baden-Württemberg | 67,592 | 0.93× |
| Hessen | 51,601 | 1.27× |
| Niedersachsen | 47,102 | 0.91× |
| Berlin | 30,707 | 1.29× |
| Rheinland-Pfalz | 27,506 | 1.03× |
| Sachsen | 24,252 | 0.93× |
| Brandenburg | 21,865 | 1.32× |
| Schleswig-Holstein | 15,655 | 0.82× |
| Sachsen-Anhalt | 13,196 | 0.96× |
| Thüringen | 11,806 | 0.87× |
| Hamburg | 11,474 | 0.95× |
| Mecklenburg-Vorpommern | 8,967 | 0.88× |
| Saarland | 5,394 | 0.83× |
| Bremen | 4,532 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Security alarm | 30× | Home & Garden |
| FRITZ!Box | 3.66× | Technology & Electronics |
| Solar power | 4.12× | Home & Garden |
| Anti-theft system | 13.96× | Cars & Mobility |
| Photovoltaics | 3.48× | Home & Garden |
| Obi (store) | 1.85× | Shopping |
| Photovoltaic system | 4.27× | Home & Garden |
| Automobiles | 1.78× | Cars & Mobility |
| Hygiene | 2.81× | Beauty & Wellness |
| Web application | 3.78× | Technology & Electronics |
| Freeware | 2.25× | Technology & Electronics |
| Bauhaus | 1.88× | Shopping |
| Aluminium | 4.02× | Home & Garden |
| Maine Coon | 3.6× | Pets & Animals |
| Stuttgart | 2.51× | Travel & Leisure |
| Efficient energy use | 2.52× | Technology & Electronics |
| Alarm clock | 10.58× | Home & Garden |
| Hidden camera | 17.1× | Home & Garden |
| Vacation rental | 3.07× | Travel & Leisure |
| Storm of Love | 2.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.56 |
| Sports Activity | POWER | 1.45 |
| Need for Security | CONSERVATISM | 1.44 |
| Price Sensitivity | PREMIUM | 1.31 |
| Quality Awareness | PREMIUM | 1.31 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Spain | 8.7% |
| United Kingdom | 7.9% |
See Alarm device audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Alarm device have in Germany?
Alarm device has an estimated audience of 532,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alarm device fans?
28.3% of Alarm device fans are female, 71.7% are male, with an average age of 42.9 years.
Which brands do Alarm device fans like most?
Alarm device fans show strongest brand affinity for Security alarm (30×), FRITZ!Box (3.66×), and Solar power (4.12×) over the country average.
Where do Alarm device fans live in Germany?
Alarm device fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,952), Bayern (reach 84,575), and Baden-Württemberg (reach 67,592). These three regions account for the largest share of the active audience.
What other brands do Alarm device fans also like?
Beyond Alarm device itself, the audience over-indexes on FRITZ!Box (3.66×), Solar power (4.12×), Anti-theft system (13.96×), and Photovoltaics (3.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alarm device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.