Charging station Audience in Germany
Charging station has an estimated audience of 611,241 people in Germany. 26.1% are female, 73.9% are male, average age 44.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Deutsche Bahn, Tesla Supercharger, Elevator, AutoScout24, Bauhaus.
The average Charging station fan in Germany is 44.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Deutsche Bahn, Tesla Supercharger, Elevator, with strongest over-indexing on Deutsche Bahn (3.56× the country average). Demographically, the Charging station audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Charging station fans
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 44.6 |
| Estimated audience size | 611,241 |
Audience persona
The typical Charging station fan in Germany is more male, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Deutsche Bahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 160,991 | 1.64× |
| Baden-Württemberg | 146,959 | 1.76× |
| Nordrhein-Westfalen | 135,579 | 1.01× |
| Hessen | 87,030 | 1.87× |
| Rheinland-Pfalz | 45,872 | 1.5× |
| Niedersachsen | 41,646 | 0.7× |
| Berlin | 36,810 | 1.35× |
| Schleswig-Holstein | 17,700 | 0.81× |
| Brandenburg | 17,603 | 0.93× |
| Sachsen | 17,391 | 0.58× |
| Hamburg | 11,431 | 0.83× |
| Thüringen | 9,637 | 0.62× |
| Sachsen-Anhalt | 8,429 | 0.53× |
| Mecklenburg-Vorpommern | 7,510 | 0.64× |
| Saarland | 4,833 | 0.64× |
| Bremen | 3,084 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deutsche Bahn | 3.56× | Cars & Mobility |
| Tesla Supercharger | 7.53× | Cars & Mobility |
| Elevator | 15.74× | Home & Garden |
| AutoScout24 | 2.55× | Cars & Mobility |
| Bauhaus | 2.26× | Shopping |
| Pedelec | 4.89× | Cars & Mobility |
| Aral AG | 2.36× | Cars & Mobility |
| EBay | 2.1× | Shopping |
| SV Werder Bremen | 2.11× | Sports |
| Software | 1.63× | Technology & Electronics |
| Politics and social issues | 1.62× | Politics & Society |
| Electric motor | 3.25× | Cars & Mobility |
| Electric motorcycles and scooters | 4.33× | Cars & Mobility |
| Hornbach | 2.12× | Shopping |
| Ionity | 6.41× | Cars & Mobility |
| Discount stores | 1.63× | Shopping |
| Mobile phones | 1.71× | Technology & Electronics |
| Social network | 1.73× | Internet & Social Media |
| YouTube | 1.53× | Movies & TV |
| Apple | 1.88× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.85 |
| Early Adopter Mentality | POWER | 1.65 |
| Family Orientation | CONSERVATISM | 1.62 |
| Risk Appetite | THRILL | 1.57 |
| Quality Awareness | PREMIUM | 1.53 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| China | 12.8% |
| France | 9.4% |
See Charging station audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Charging station have in Germany?
Charging station has an estimated audience of 611,241 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Charging station fans?
26.1% of Charging station fans are female, 73.9% are male, with an average age of 44.6 years.
Which brands do Charging station fans like most?
Charging station fans show strongest brand affinity for Deutsche Bahn (3.56×), Tesla Supercharger (7.53×), and Elevator (15.74×) over the country average.
Where do Charging station fans live in Germany?
Charging station fans in Germany are most concentrated in Bayern (reach 160,991), Baden-Württemberg (reach 146,959), and Nordrhein-Westfalen (reach 135,579). These three regions account for the largest share of the active audience.
What other brands do Charging station fans also like?
Beyond Charging station itself, the audience over-indexes on Tesla Supercharger (7.53×), Elevator (15.74×), AutoScout24 (2.55×), and Bauhaus (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Charging station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.