Rascasse Audience Intelligence

Elevator Audience in Germany

A data profile of the people who buy, follow and care about Elevator in Germany — modelled from more than twelve digital signal sources. Elevator has an estimated audience of 511,378 people in Germany.

The average Elevator fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Multi-storey car park, ThyssenKrupp, Charging station, with strongest over-indexing on Multi-storey car park (51.19× the country average).

Demographically, the Elevator audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Elevator fan in Germany is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Multi-storey car park.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elevator profile in Germany.

Audience size
511K
in Germany
Gender
41.2%
58.8% male
Age
41.4
average years
Country rank
#11535
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elevator fans

41.2% are female, 58.8% are male, average age 41.4.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Elevator audience in Germany
MetricValue
Female41.2%
Male58.8%
Average age41.4
Estimated audience size511,378
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Elevator audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4925%
50+23%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Elevator audience comes from Germany.

Worldwide audience distribution share by country for Elevator
CountryShare
United States20.0%
Taiwan8.3%
Egypt3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elevator audience in Germany is strongest.

Fig. 05

Top regions by affinity

Elevator fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.20×
02Berlin~30K1.18×
03Bayern~90K1.15×
04Nordrhein-Westfalen~100K1.13×
05Baden-Württemberg~80K1.11×
06Rheinland-Pfalz~30K1.05×
07Sachsen~30K1.00×
08Thüringen~10K1.00×
09Hamburg~10K1.00×
10Bremen~4K0.98×
11Niedersachsen~50K0.97×
12Saarland~6K0.95×
13Brandenburg~10K0.93×
14Sachsen-Anhalt~10K0.93×
15Schleswig-Holstein~20K0.88×
16Mecklenburg-Vorpommern~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Elevator, Germany
0.83×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elevator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elevator audience
#·InterestCategoryAffinity×
01Multi-storey car parkTravel & Leisure51.19×
02Charging stationTechnology & Electronics15.74×
03ThyssenKruppBusiness & Career12.73×
04Motor oilCars & Mobility4.44×
05Sandra BullockMovies & TV4.37×
06Real propertyHome & Garden3.59×
07HVACHome & Garden2.95×
08RefrigeratorHome & Garden2.83×
09Solar energyHome & Garden2.81×
10Public transportCars & Mobility2.71×
11Efficient energy useTechnology & Electronics2.51×
12FocusNews2.32×
13TransfermarktSports2.29×
14TagesschauMovies & TV2.20×
15Used carCars & Mobility1.95×
16Netto Marken-DiscountShopping1.78×
17AutoScout24Cars & Mobility1.74×
18HornbachShopping1.66×
19Google MapsInternet & Social Media1.58×
20Müller (company)Food & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elevator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Elevator audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.82×
PatriotismCONSERVATISM1.38×
Quality AwarenessPREMIUM1.37×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Elevator audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
Sports ActivityPOWER0.72×
CreativityOPEN0.74×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Elevator have in Germany?

Elevator has an estimated audience of 511,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Elevator fans?

41.2% of Elevator fans are female, 58.8% are male, with an average age of 41.4 years.

03

Which brands do Elevator fans like most?

Elevator fans show strongest brand affinity for Multi-storey car park (51.19×), ThyssenKrupp (12.73×), and Charging station (15.74×) over the country average.

04

Where do Elevator fans live in Germany?

Elevator fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Elevator fans also like?

Beyond Elevator itself, the audience over-indexes on ThyssenKrupp (12.73×), Charging station (15.74×), Tagesschau (2.2×), and Solar energy (2.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Elevator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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