Elevator Audience in Germany
Elevator has an estimated audience of 511,378 people in Germany. 41.2% are female, 58.8% are male, average age 41.4. Top brand affinities: Jotex, Satire, German television comedy, Allgäu, Western Union.
Top brand affinities include Jotex, Satire, German television comedy, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Elevator audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Home & Garden · Type: Topic
Demographics of Elevator fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 41.4 |
| Estimated audience size | 511,378 |
Audience persona
The typical Elevator fan in Germany is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Satire | 8.81× | Literature |
| German television comedy | 9.63× | Movies & TV |
| Allgäu | 8.55× | Travel & Leisure |
| Western Union | 5.5× | Business & Career |
| Charging station | 15.27× | Technology & Electronics |
| ThyssenKrupp | 9.49× | Business & Career |
| Tagesschau | 2.19× | Movies & TV |
| Headphones | 6.06× | Technology & Electronics |
| Real property | 5.08× | Home & Garden |
| Country rap | 5.97× | Music & Radio |
| Pets | 1.73× | Pets & Animals |
| Transfermarkt | 2.58× | Sports |
| Automobiles | 1.77× | Cars & Mobility |
| Lake Constance | 7.02× | Travel & Leisure |
| Freeware | 2.21× | Technology & Electronics |
| Westdeutscher Rundfunk | 3.01× | Movies & TV |
| Bicycle wheel | 5.83× | Cars & Mobility |
| Škoda Kodiaq | 5.01× | Cars & Mobility |
| Netto Marken-Discount | 1.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.48 |
| Patriotism | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.33 |
| DIY Mentality | THRILL | 1.31 |
| Quality Awareness | PREMIUM | 1.3 |
| Indulgence | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Taiwan | 8.3% |
| Egypt | 3.3% |
See Elevator audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elevator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.