Elevator Audience in Germany
Elevator has an estimated audience of 511,378 people in Germany. 41.2% are female, 58.8% are male, average age 41.4. Top brand affinities: Home construction, Goes, Esra Erol, Unique Gifts, Urban Outfitters.
Top brand affinities include Home construction, Goes, Esra Erol, with strongest over-indexing on Home construction (1.6× the country average). Demographically, the Elevator audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Home & Garden · Type: Topic
Demographics of Elevator fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 41.4 |
| Estimated audience size | 511,378 |
Audience persona
The typical Elevator fan in Germany is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.6× | Home & Garden |
| Goes | 1.54× | Travel & Leisure |
| Esra Erol | 7.16× | Movies & TV |
| Unique Gifts | 1.72× | Shopping |
| Urban Outfitters | 1.64× | Shopping |
| Progressive rock | 1.56× | Music & Radio |
| Birthday Gifts | 1.64× | Kids & Family |
| Christmas Gift | 1.6× | Kids & Family |
| Snow White (Fables) | 1.71× | Literature |
| MK | 2.17× | Music & Radio |
| Stucco | 1.52× | Home & Garden |
| Giba | 12.55× | Sports |
| Metamorphoses | 1.71× | Literature |
| English breakfast tea | 9.49× | Food & Beverages |
| Samanyolu Haber | 2.14× | Movies & TV |
| Eden Lake | 2.22× | Movies & TV |
| Medieval fantasy | 4.87× | Literature |
| Emperor Entertainment Group | 1.63× | Business & Career |
| Acoustic music | 1.67× | Music & Radio |
| Solo climbing | 1.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.48 |
| Patriotism | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.33 |
| DIY Mentality | THRILL | 1.31 |
| Quality Awareness | PREMIUM | 1.3 |
| Indulgence | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Taiwan | 8.3% |
| Egypt | 3.3% |
See Elevator audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elevator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.