Elevator Audience in United States

Elevator logo

Elevator has an estimated audience of 5,593,595 people in United States. 38.9% are female, 61.1% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Israel.

The average Elevator fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Elevator audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Elevator fans

Demographic split for Elevator audience in United States
MetricValue
Female38.9%
Male61.1%
Average age42.6
Estimated audience size5,593,595

Audience persona

The typical Elevator fan in United States is more male, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Elevator in United States
RegionReachAffinity
California854,1251.39×
Texas505,9251.05×
New York430,6221.38×
Florida422,4951.12×
Illinois211,7011.14×
Pennsylvania192,5581.02×
Georgia183,4981.06×
Ohio173,1041×
North Carolina167,0950.99×
New Jersey154,6231.09×
Virginia147,6521.08×
Michigan144,2190.99×
Washington131,4501.17×
Arizona119,0191.04×
Maryland115,2371.2×
Massachusetts115,1431.04×
Tennessee103,4980.92×
Indiana98,6760.97×
Missouri91,8351.02×
Wisconsin79,1560.94×
Minnesota78,8720.98×
Alabama77,9971×
South Carolina77,7270.92×
Colorado74,4710.84×
Louisiana73,7861.02×
Kentucky69,5180.99×
Oklahoma63,6921.03×
Oregon63,6430.99×
Connecticut56,8011.01×
Nevada54,8101.01×
Utah49,1510.98×
Iowa48,8821.06×
Kansas44,1921×
Arkansas41,9550.91×
Mississippi41,2310.89×
Nebraska28,4441.01×
Idaho25,2580.9×
Hawaii24,8941.04×
West Virginia24,4860.94×
New Mexico22,6500.81×
Washington, District of Columbia19,9681.19×
Maine17,6060.88×
New Hampshire17,5290.8×
Rhode Island16,8570.95×
North Dakota15,6081.36×
South Dakota14,0911.09×
Delaware13,4250.87×
Montana12,0100.77×
Alaska10,0510.84×
Vermont7,3390.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Elevator audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Israel1.72×Travel & Leisure
Eurail16.57×Cars & Mobility
KSTP-TV5.51×Movies & TV
Vocal harmony3.08×Music & Radio
Wikia2.18×Internet & Social Media
Hoosier Lottery4.82×Games
JDSU1.9×Business & Career
Historic site2.64×Arts & Culture
Governor of Michigan4.5×Politics & Society
Parral, Chihuahua9.05×Travel & Leisure
Fairy godmother4.45×Literature
Hipster5.51×Politics & Society
MK2.38×Music & Radio
Hibachi4.46×Food & Beverages
Wok3.45×Food & Beverages
Grinch2.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Elevator audience
TraitClusterScore
Quality AwarenessPREMIUM2.36
Career OrientationPOWER1.71
Need for SecurityCONSERVATISM1.5
Luxury OrientationPREMIUM1.38
Risk AppetiteTHRILL1.35
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Elevator
CountryShare
United States20.1%
Taiwan8.3%
Egypt3.3%

See Elevator audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Elevator have in United States?

Elevator has an estimated audience of 5,593,595 people in United States, concentrated in California and Texas.

What is the gender split and age of Elevator fans?

38.9% of Elevator fans are female, 61.1% are male, with an average age of 42.6 years.

Which brands do Elevator fans like most?

Elevator fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Elevator fans live in United States?

Elevator fans in United States are most concentrated in California (reach 854,125), Texas (reach 505,925), and New York (reach 430,622). These three regions account for the largest share of the active audience.

What other brands do Elevator fans also like?

Beyond Elevator itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Israel (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Elevator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.