Ionity Audience in Germany
Ionity has an estimated audience of 1,503,672 people in Germany. 35.0% are female, 65.0% are male, average age 40.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Home construction, Cocktail, Unique Gifts, CAC 40, Progressive rock.
The average Ionity fan in Germany is 40.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Home construction, Cocktail, Unique Gifts, with strongest over-indexing on Home construction (1.54× the country average). Demographically, the Ionity audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Charging station
Demographics of Ionity fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 40.9 |
| Estimated audience size | 1,503,672 |
Audience persona
The typical Ionity fan in Germany is more male, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 438,777 | 1.82× |
| Baden-Württemberg | 285,729 | 1.39× |
| Nordrhein-Westfalen | 283,088 | 0.86× |
| Niedersachsen | 176,278 | 1.21× |
| Hessen | 148,714 | 1.3× |
| Rheinland-Pfalz | 82,913 | 1.1× |
| Schleswig-Holstein | 64,118 | 1.19× |
| Sachsen | 53,935 | 0.73× |
| Brandenburg | 47,779 | 1.02× |
| Berlin | 39,973 | 0.59× |
| Sachsen-Anhalt | 38,957 | 1× |
| Thüringen | 37,195 | 0.97× |
| Mecklenburg-Vorpommern | 25,481 | 0.89× |
| Hamburg | 24,589 | 0.72× |
| Saarland | 10,078 | 0.55× |
| Bremen | 8,495 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.54× | Home & Garden |
| Cocktail | 1.51× | Food & Beverages |
| Unique Gifts | 1.7× | Shopping |
| CAC 40 | 1.58× | Business & Career |
| Progressive rock | 1.58× | Music & Radio |
| Stradivarius | 1.58× | Shopping |
| Birthday Gifts | 1.62× | Kids & Family |
| Metamorphoses | 2.92× | Literature |
| MK | 2.18× | Music & Radio |
| Hundertwasserhaus | 3.77× | Travel & Leisure |
| Minestrone | 1.76× | Food & Beverages |
| Eden Lake | 3.29× | Movies & TV |
| Stucco | 1.73× | Home & Garden |
| Homesteading | 3.99× | Home & Garden |
| Carrie (novel) | 3.39× | Literature |
| Business English | 1.57× | Business & Career |
| Acoustic music | 2.27× | Music & Radio |
| Erasmus+ | 3.62× | Business & Career |
| Hypertext | 1.54× | Technology & Electronics |
| Hipster | 3.82× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.65 |
| Need for Security | CONSERVATISM | 1.7 |
| Luxury Orientation | PREMIUM | 1.59 |
| Early Adopter Mentality | POWER | 1.48 |
| Risk Appetite | THRILL | 1.4 |
| Family Orientation | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 37.8% |
| France | 10.0% |
| Denmark | 6.8% |
See Ionity audiences in other countries
More Charging station audiences in Germany
- Shell Recharge (319,231)
- Fastned (145,328)
- Allego (116,027)
- Zaptec (20,162)
- Freshmile (13,151)
Frequently asked questions
How many fans does Ionity have in Germany?
Ionity has an estimated audience of 1,503,672 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Ionity fans?
35.0% of Ionity fans are female, 65.0% are male, with an average age of 40.9 years.
Which brands do Ionity fans like most?
Ionity fans show strongest brand affinity for Home construction (1.54×), Cocktail (1.51×), and Unique Gifts (1.7×) over the country average.
Where do Ionity fans live in Germany?
Ionity fans in Germany are most concentrated in Bayern (reach 438,777), Baden-Württemberg (reach 285,729), and Nordrhein-Westfalen (reach 283,088). These three regions account for the largest share of the active audience.
What other brands do Ionity fans also like?
Beyond Ionity itself, the audience over-indexes on Cocktail (1.51×), Unique Gifts (1.7×), CAC 40 (1.58×), and Progressive rock (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ionity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.