Rascasse Audience Intelligence

Ionity Target Market in Germany

A data profile of the people who buy, follow and care about Ionity in Germany — modelled from more than twelve digital signal sources. Ionity has an estimated audience of 1,752,748 people in Germany.

#1among Charging station in Germany#475among Brand in Germany#182in Cars & Mobility

The average Ionity fan in Germany is 42.2 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Lithium-ion battery, Biodegradable waste, Tesla Powerwall, with strongest over-indexing on Lithium-ion battery (41.37× the country average).

Demographically, the Ionity audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ionity fan in Germany is more male, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Lithium-ion battery.

Category: Cars & Mobility · Type: Brand · Subtype: Charging station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ionity profile in Germany.

Audience size
1.8M
in Germany
Gender
26.8%♀
73.2% male
Age
42.2
average years
Country rank
#3833
Brand in Germany
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ionity

26.8% are female, 73.2% are male, average age 42.2.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Ionity audience in Germany
MetricValue
Female26.8%
Male73.2%
Average age42.2
Estimated audience size1,752,748
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Ionity audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4925%
50+25%
Fig. 04

Worldwide distribution

39.4%

of the worldwide Ionity audience comes from Germany.

Worldwide audience distribution share by country for Ionity
CountryShare
Germany39.4%
France9.6%
Denmark6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ionity audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ionity customers by region in Germany
#RegionReachAffinity×
01Bayern~400K1.74×
02Niedersachsen~200K1.38×
03Schleswig-Holstein~80K1.32×
04Baden-Württemberg~300K1.25×
05Sachsen-Anhalt~50K1.20×
06Hessen~100K1.15×
07Rheinland-Pfalz~90K1.12×
08Brandenburg~50K1.02×
09Thüringen~40K1.00×
10Mecklenburg-Vorpommern~30K0.93×
11Nordrhein-Westfalen~300K0.79×
12Bremen~10K0.76×
13Hamburg~30K0.70×
14Sachsen~50K0.67×
15Saarland~10K0.62×
16Berlin~30K0.47×
Fig. 06

Affinity by region

Affinity by region — Ionity, Germany
0.47×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ionity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ionity audience
#·InterestCategoryAffinity×
01Lithium-ion batteryTechnology & Electronics41.37×
02Tesla PowerwallHome & Garden24.63×
03Biodegradable wasteHome & Garden21.18×
04Automotive industry in GermanyCars & Mobility12.87×
05Battery chargerHome & Garden8.31×
06Ryan GoslingMovies & TV5.89×
07Sandra BullockMovies & TV5.08×
08Motor oilCars & Mobility4.76×
09Solar cellHome & Garden4.42×
10Photovoltaic systemHome & Garden4.18×
11Efficient energy useTechnology & Electronics3.06×
12Solar energyHome & Garden3.04×
13PhotovoltaicsHome & Garden2.85×
14Electric vehicleCars & Mobility2.77×
15Solar powerHome & Garden2.62×
16FRITZ!BoxTechnology & Electronics2.45×
17TransfermarktSports2.10×
18AutoScout24Cars & Mobility2.00×
19NatureHome & Garden1.83×
20TagesschauMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ionity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ionity audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.21×
Need for SecurityCONSERVATISM1.84×
Risk AppetiteTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ionity audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
MindfulnessBALANCE0.80×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ionity's target market in Germany?

Ionity's target market in Germany covers an estimated 1,752,748 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Ionity customers?

26.8% of the Ionity audience are female, 73.2% are male, with an average age of 42.2 years.

03

Which brands do Ionity fans like most?

Ionity fans show strongest brand affinity for Lithium-ion battery (41.37×), Biodegradable waste (21.18×), and Tesla Powerwall (24.63×) over the country average.

04

Where do Ionity fans live in Germany?

Ionity fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ionity fans also like?

Beyond Ionity itself, the audience over-indexes on Biodegradable waste (21.18×), Tesla Powerwall (24.63×), Automotive industry in Germany (12.87×), and Ryan Gosling (5.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charging station audiences in Germany

See Ionity audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ionity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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