Automotive industry in Germany Audience in Germany
Automotive industry in Germany has an estimated audience of 523,035 people in Germany. 18.9% are female, 81.1% are male, average age 43.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Ionity, SUVs, Škoda Kodiaq, ETAS, Rheinmetall.
The average Automotive industry in Germany fan in Germany is 43.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Ionity, SUVs, Škoda Kodiaq, with strongest over-indexing on Ionity (12.87× the country average). Demographically, the Automotive industry in Germany audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Automotive industry in Germany fans
| Metric | Value |
|---|---|
| Female | 18.9% |
| Male | 81.1% |
| Average age | 43.6 |
| Estimated audience size | 523,035 |
Audience persona
The typical Automotive industry in Germany fan in Germany is more male, around 43.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Ionity.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 94,470 | 1.12× |
| Baden-Württemberg | 71,170 | 1× |
| Nordrhein-Westfalen | 60,229 | 0.53× |
| Hessen | 39,899 | 1× |
| Berlin | 35,616 | 1.52× |
| Niedersachsen | 14,817 | 0.29× |
| Thüringen | 13,537 | 1.02× |
| Rheinland-Pfalz | 13,177 | 0.5× |
| Sachsen-Anhalt | 13,147 | 0.97× |
| Brandenburg | 12,185 | 0.75× |
| Saarland | 11,823 | 1.84× |
| Bremen | 11,817 | 2.64× |
| Mecklenburg-Vorpommern | 11,563 | 1.16× |
| Sachsen | 10,944 | 0.43× |
| Schleswig-Holstein | 10,772 | 0.57× |
| Hamburg | 7,764 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ionity | 12.87× | Cars & Mobility |
| SUVs | 4.66× | Cars & Mobility |
| Škoda Kodiaq | 8.96× | Cars & Mobility |
| ETAS | 14.95× | Business & Career |
| Rheinmetall | 6.56× | Business & Career |
| Pagani Huayra | 21.37× | Cars & Mobility |
| Automobiles | 2.44× | Cars & Mobility |
| Borussia Dortmund | 1.68× | Sports |
| AutoScout24 | 2.57× | Cars & Mobility |
| Shopping | 1.59× | Shopping |
| Stuttgart | 3.17× | Travel & Leisure |
| Design | 1.6× | Home & Garden |
| Online shopping | 1.6× | Shopping |
| Soccer | 1.86× | Sports |
| Business | 1.68× | Business & Career |
| Beauty | 1.51× | Beauty & Wellness |
| Golf | 2.41× | Sports |
| YouTube | 1.65× | Movies & TV |
| Škoda Auto | 2.6× | Cars & Mobility |
| Photography | 1.78× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.53 |
| Quality Awareness | PREMIUM | 2.25 |
| Early Adopter Mentality | POWER | 1.72 |
| Patriotism | CONSERVATISM | 1.7 |
| Sports Activity | POWER | 1.64 |
| Need for Security | CONSERVATISM | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Germany | 8.8% |
| United Kingdom | 6.9% |
See Automotive industry in Germany audiences in other countries
- Automotive industry in Germany — United States
- Automotive industry in Germany — United Kingdom
- Automotive industry in Germany — France
- Automotive industry in Germany — Italy
- Automotive industry in Germany — Spain
- Automotive industry in Germany — Brazil
- Automotive industry in Germany — Japan
- Automotive industry in Germany — South Korea
- Automotive industry in Germany — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Automotive industry in Germany have in Germany?
Automotive industry in Germany has an estimated audience of 523,035 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Automotive industry in Germany fans?
18.9% of Automotive industry in Germany fans are female, 81.1% are male, with an average age of 43.6 years.
Which brands do Automotive industry in Germany fans like most?
Automotive industry in Germany fans show strongest brand affinity for Ionity (12.87×), SUVs (4.66×), and Škoda Kodiaq (8.96×) over the country average.
Where do Automotive industry in Germany fans live in Germany?
Automotive industry in Germany fans in Germany are most concentrated in Bayern (reach 94,470), Baden-Württemberg (reach 71,170), and Nordrhein-Westfalen (reach 60,229). These three regions account for the largest share of the active audience.
What other brands do Automotive industry in Germany fans also like?
Beyond Automotive industry in Germany itself, the audience over-indexes on SUVs (4.66×), Škoda Kodiaq (8.96×), ETAS (14.95×), and Rheinmetall (6.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Automotive industry in Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.