Rascasse Audience Intelligence

Automotive industry in Germany Audience in Germany

A data profile of the people who buy, follow and care about Automotive industry in Germany in Germany — modelled from more than twelve digital signal sources. Automotive industry in Germany has an estimated audience of 523,035 people in Germany.

#4566among Topic in Germany#523in Cars & Mobility

The average Automotive industry in Germany fan in Germany is 43.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Ionity, SUVs, ETAS, with strongest over-indexing on Ionity (12.87× the country average).

Demographically, the Automotive industry in Germany audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Automotive industry in Germany fan in Germany is more male, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Ionity.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automotive industry in Germany profile in Germany.

Audience size
523K
in Germany
Gender
18.9%♀
81.1% male
Age
43.6
average years
Country rank
#11328
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automotive industry in Germany fans

18.9% are female, 81.1% are male, average age 43.6.

Fig. 02

Gender split

18.9%
Female
81.1%
Male
Demographic split for Automotive industry in Germany audience in Germany
MetricValue
Female18.9%
Male81.1%
Average age43.6
Estimated audience size523,035
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Automotive industry in Germany audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4925%
50+29%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Automotive industry in Germany audience comes from Germany.

Worldwide audience distribution share by country for Automotive industry in Germany
CountryShare
United States23.6%
Germany8.8%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automotive industry in Germany audience in Germany is strongest.

Fig. 05

Top regions by affinity

Automotive industry in Germany fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.44×
02Berlin~30K1.20×
03Saarland~8K1.17×
04Mecklenburg-Vorpommern~10K1.08×
05Thüringen~10K1.03×
06Bayern~90K1.02×
07Brandenburg~20K1.01×
08Sachsen-Anhalt~10K1.01×
09Hessen~40K0.96×
10Baden-Württemberg~70K0.95×
11Hamburg~10K0.93×
12Rheinland-Pfalz~20K0.91×
13Schleswig-Holstein~20K0.91×
14Sachsen~20K0.87×
15Niedersachsen~40K0.81×
16Nordrhein-Westfalen~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Automotive industry in Germany, Germany
0.69×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automotive industry in Germany audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automotive industry in Germany audience
#·InterestCategoryAffinity×
01Pagani HuayraCars & Mobility21.37×
02ETASBusiness & Career14.95×
03IonityCars & Mobility12.87×
04Škoda KodiaqCars & Mobility8.96×
05RheinmetallBusiness & Career6.56×
06SUVsCars & Mobility4.66×
07StuttgartTravel & Leisure3.17×
08Formula OneSports2.73×
09AutoScout24Cars & Mobility2.57×
10AutomobilesCars & Mobility2.44×
11GolfSports2.41×
12SoccerSports1.86×
13FIFA World CupSports1.69×
14BusinessBusiness & Career1.68×
15Borussia DortmundSports1.68×
16DesignHome & Garden1.60×
17Online shoppingShopping1.60×
18ShoppingShopping1.59×
19dB’sMusic & Radio1.51×
20BeautyBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automotive industry in Germany audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automotive industry in Germany audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.85×
Need for SecurityCONSERVATISM1.81×
DIY MentalityTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automotive industry in Germany audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.86×
TraditionCONSERVATISM0.98×
MindfulnessBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automotive industry in Germany have in Germany?

Automotive industry in Germany has an estimated audience of 523,035 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Automotive industry in Germany fans?

18.9% of Automotive industry in Germany fans are female, 81.1% are male, with an average age of 43.6 years.

03

Which brands do Automotive industry in Germany fans like most?

Automotive industry in Germany fans show strongest brand affinity for Ionity (12.87×), SUVs (4.66×), and ETAS (14.95×) over the country average.

04

Where do Automotive industry in Germany fans live in Germany?

Automotive industry in Germany fans in Germany are most concentrated in Bayern (reach ~90K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Automotive industry in Germany fans also like?

Beyond Automotive industry in Germany itself, the audience over-indexes on SUVs (4.66×), ETAS (14.95×), Škoda Kodiaq (8.96×), and Rheinmetall (6.56×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Automotive industry in Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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