ETAS Audience in Germany
ETAS has an estimated audience of 730,878 people in Germany. 41.7% are female, 58.3% are male, average age 42.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Transfermarkt, Family car, Opel Mokka, Indeed.com.
The average ETAS fan in Germany is 42.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Transfermarkt, Family car, with strongest over-indexing on Tagesschau (1.97× the country average). Demographically, the ETAS audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of ETAS fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 42.0 |
| Estimated audience size | 730,878 |
Audience persona
The typical ETAS fan in Germany is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 173,888 | 1.48× |
| Nordrhein-Westfalen | 163,770 | 1.02× |
| Baden-Württemberg | 148,257 | 1.49× |
| Hessen | 74,164 | 1.33× |
| Niedersachsen | 68,099 | 0.96× |
| Berlin | 40,404 | 1.24× |
| Sachsen | 32,674 | 0.91× |
| Rheinland-Pfalz | 30,247 | 0.83× |
| Schleswig-Holstein | 23,577 | 0.9× |
| Hamburg | 19,630 | 1.19× |
| Brandenburg | 17,060 | 0.75× |
| Thüringen | 17,015 | 0.91× |
| Sachsen-Anhalt | 13,426 | 0.71× |
| Mecklenburg-Vorpommern | 9,439 | 0.68× |
| Saarland | 6,059 | 0.68× |
| Bremen | 5,818 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.97× | Movies & TV |
| Transfermarkt | 2.69× | Sports |
| Family car | 4.08× | Cars & Mobility |
| Opel Mokka | 7.43× | Cars & Mobility |
| Indeed.com | 2.64× | Business & Career |
| Pets | 1.53× | Pets & Animals |
| Satire | 3.57× | Literature |
| Automobiles | 1.69× | Cars & Mobility |
| Hygiene | 2.63× | Beauty & Wellness |
| AutoScout24 | 1.95× | Cars & Mobility |
| Toyota Land Cruiser | 6.53× | Cars & Mobility |
| Motor oil | 4.8× | Cars & Mobility |
| Used car | 2.22× | Cars & Mobility |
| North Rhine-Westphalia | 1.87× | Travel & Leisure |
| Vacations | 1.88× | Travel & Leisure |
| German television comedy | 3.79× | Movies & TV |
| Sixt | 3.71× | Cars & Mobility |
| Michael Schumacher | 2.53× | Sports |
| Aluminium | 3.23× | Home & Garden |
| Stuttgart | 2.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.45 |
| Luxury Orientation | PREMIUM | 1.44 |
| Family Orientation | CONSERVATISM | 1.43 |
| Sports Activity | POWER | 1.36 |
| Early Adopter Mentality | POWER | 1.24 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.5% |
| Japan | 9.1% |
| Germany | 7.3% |
See ETAS audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does ETAS have in Germany?
ETAS has an estimated audience of 730,878 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of ETAS fans?
41.7% of ETAS fans are female, 58.3% are male, with an average age of 42.0 years.
Which brands do ETAS fans like most?
ETAS fans show strongest brand affinity for Tagesschau (1.97×), Transfermarkt (2.69×), and Family car (4.08×) over the country average.
Where do ETAS fans live in Germany?
ETAS fans in Germany are most concentrated in Bayern (reach 173,888), Nordrhein-Westfalen (reach 163,770), and Baden-Württemberg (reach 148,257). These three regions account for the largest share of the active audience.
What other brands do ETAS fans also like?
Beyond ETAS itself, the audience over-indexes on Transfermarkt (2.69×), Family car (4.08×), Opel Mokka (7.43×), and Indeed.com (2.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ETAS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.