Rascasse Audience Intelligence

ETAS Target Market in United States

A data profile of the people who buy, follow and care about ETAS in United States — modelled from more than twelve digital signal sources. ETAS has an estimated audience of 1,071,000 people in United States.

#2301among Brand in United States#1495in Business & Career

The average ETAS fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Stuttgart, Solar energy, with strongest over-indexing on Micro Center (9.92× the country average).

Demographically, the ETAS audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ETAS fan in United States is more male, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Micro Center.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ETAS profile in United States.

Audience size
1.1M
in United States
Gender
28.5%♀
71.5% male
Age
42.9
average years
Country rank
#22634
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ETAS

28.5% are female, 71.5% are male, average age 42.9.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for ETAS audience in United States
MetricValue
Female28.5%
Male71.5%
Average age42.9
Estimated audience size1,071,000
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the ETAS audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

9.5%

of the worldwide ETAS audience comes from United States.

Worldwide audience distribution share by country for ETAS
CountryShare
United States9.5%
Japan9.1%
Spain7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ETAS audience in United States is strongest.

Fig. 05

Top regions by affinity

ETAS customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.60×
02California~200K1.44×
03New York~80K1.37×
04Florida~100K1.32×
05Massachusetts~30K1.29×
06Hawaii~6K1.29×
07Illinois~40K1.25×
08Virginia~30K1.24×
09Washington~30K1.24×
10New Jersey~30K1.21×
11Texas~100K1.16×
12Georgia~40K1.14×
13Maryland~20K1.13×
14Arizona~20K1.10×
15Connecticut~10K1.04×
16Nevada~10K1.04×
17Michigan~30K1.02×
18Colorado~20K1.02×
19Utah~10K1.02×
20North Carolina~30K1.01×
21Missouri~20K0.99×
22Louisiana~10K0.99×
23Oregon~10K0.98×
24Pennsylvania~30K0.96×
25Minnesota~10K0.96×
26Alaska~2K0.96×
27Mississippi~8K0.94×
28Kansas~8K0.94×
29Rhode Island~3K0.94×
30Tennessee~20K0.93×
31Alabama~10K0.93×
32Arkansas~8K0.92×
33Oklahoma~10K0.91×
34Delaware~3K0.91×
35Indiana~20K0.90×
36New Hampshire~4K0.90×
37Iowa~8K0.87×
38New Mexico~5K0.87×
39Maine~3K0.87×
40Vermont~2K0.87×
41South Carolina~10K0.86×
42Nebraska~5K0.86×
43Kentucky~10K0.85×
44Idaho~5K0.85×
45North Dakota~2K0.85×
46Ohio~30K0.84×
47Montana~2K0.82×
48South Dakota~2K0.80×
49Wisconsin~10K0.79×
50West Virginia~4K0.74×
Fig. 06

Affinity by region

Affinity by region — ETAS, United States
0.74×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ETAS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ETAS audience
#·InterestCategoryAffinity×
01Škoda AutoCars & Mobility10.39×
02StuttgartTravel & Leisure10.11×
03Micro CenterShopping9.92×
04Max VerstappenSports7.34×
05Hybrid electric vehicleCars & Mobility6.61×
06City carCars & Mobility6.53×
07Auto showCars & Mobility5.59×
08CarcareCars & Mobility5.43×
09Antique carCars & Mobility4.80×
10Family carCars & Mobility4.68×
11Compact carCars & Mobility4.36×
12Solar energyHome & Garden3.76×
13Discount TireShopping3.63×
14Sustainable energyHome & Garden3.03×
15Renewable energyBusiness & Career2.95×
16FedExBusiness & Career2.94×
17CarGurusCars & Mobility2.78×
18United States Postal ServiceBusiness & Career2.47×
19AutoZoneCars & Mobility2.11×
20Mortgage loansBusiness & Career1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ETAS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ETAS audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.94×
Family OrientationCONSERVATISM1.86×
Need for SecurityCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ETAS audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Healthy LifestyleBALANCE0.75×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ETAS's target market in United States?

ETAS's target market in United States covers an estimated 1,071,000 people, concentrated in California and Texas.

02

What is the gender split and age of ETAS customers?

28.5% of the ETAS audience are female, 71.5% are male, with an average age of 42.9 years.

03

Which brands do ETAS fans like most?

ETAS fans show strongest brand affinity for Micro Center (9.92×), Stuttgart (10.11×), and Solar energy (3.76×) over the country average.

04

Where do ETAS fans live in United States?

ETAS fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do ETAS fans also like?

Beyond ETAS itself, the audience over-indexes on Stuttgart (10.11×), Solar energy (3.76×), United States Postal Service (2.47×), and Discount Tire (3.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See ETAS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ETAS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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