ETAS Audience in United States

ETAS logo

ETAS has an estimated audience of 1,049,079 people in United States. 32.5% are female, 67.5% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Urban horticulture, Life of Pi, Israel, Pro-Ject, Urban Outfitters.

The average ETAS fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban horticulture, Life of Pi, Israel, with strongest over-indexing on Urban horticulture (5.9× the country average). Demographically, the ETAS audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of ETAS fans

Demographic split for ETAS audience in United States
MetricValue
Female32.5%
Male67.5%
Average age42.2
Estimated audience size1,049,079

Audience persona

The typical ETAS fan in United States is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Urban horticulture.

Top regions in United States

Top regions ranked by reach for ETAS in United States
RegionReachAffinity
California178,3711.55×
Texas111,1111.23×
Florida96,5411.36×
New York82,4881.41×
Illinois44,7501.28×
Georgia39,4241.22×
Pennsylvania34,4580.98×
New Jersey33,2941.25×
Virginia33,0881.29×
North Carolina32,3381.02×
Michigan29,0831.06×
Massachusetts27,7641.34×
Ohio27,2210.84×
Washington27,1021.29×
Arizona24,0561.12×
Maryland20,8021.15×
Tennessee20,0350.95×
Indiana17,4430.91×
Colorado17,0831.03×
Missouri16,8931×
Minnesota14,8200.99×
South Carolina13,3270.84×
Alabama13,3190.91×
Louisiana13,0030.96×
Oregon12,4261.03×
Wisconsin12,2030.77×
Kentucky11,0080.84×
Connecticut10,7031.02×
Nevada10,4051.03×
Oklahoma10,1550.87×
Utah9,4421.01×
Arkansas8,0510.93×
Kansas7,7820.94×
Mississippi7,6230.88×
Iowa7,1430.83×
Hawaii5,8701.3×
Washington, District of Columbia5,3721.7×
Nebraska4,4380.84×
New Mexico4,3490.83×
Idaho4,2290.8×
New Hampshire3,5340.85×
Maine3,1510.84×
West Virginia3,0180.62×
Rhode Island2,9950.9×
Delaware2,5160.87×
Montana2,1900.75×
Alaska1,9540.87×
South Dakota1,6410.68×
Vermont1,4770.8×
North Dakota1,4220.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ETAS audience
BrandAffinityCategory
Urban horticulture5.9×Home & Garden
Life of Pi15.21×Movies & TV
Israel2.68×Travel & Leisure
Pro-Ject4.53×Music & Radio
Urban Outfitters1.84×Shopping
Rapid prototyping16.81×Business & Career
Minnesota1.59×Travel & Leisure
N1 road (South Africa)3.73×Travel & Leisure
TVNotas9.37×News
MK3.61×Music & Radio
Wikia2.73×Internet & Social Media
Title Nine8.27×Fashion & Accessoires
Arrietty11.28×Movies & TV
Acoustic music3.43×Music & Radio
Elsword11.47×Games
Academy Award for Best Visual Effects8.72×Movies & TV
Northrop Grumman4.27×Business & Career
Keith Stanfield4.33×Movies & TV
Academy Award for Best Original Score11.42×Movies & TV
Naperville, Illinois5.23×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ETAS audience
TraitClusterScore
Risk AppetiteTHRILL2.68
Luxury OrientationPREMIUM2.02
Family OrientationCONSERVATISM1.84
Career OrientationPOWER1.74
Need for SecurityCONSERVATISM1.56
Quality AwarenessPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for ETAS
CountryShare
United States10.5%
Japan9.1%
Germany7.3%

See ETAS audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does ETAS have in United States?

ETAS has an estimated audience of 1,049,079 people in United States, concentrated in California and Texas.

What is the gender split and age of ETAS fans?

32.5% of ETAS fans are female, 67.5% are male, with an average age of 42.2 years.

Which brands do ETAS fans like most?

ETAS fans show strongest brand affinity for Urban horticulture (5.9×), Life of Pi (15.21×), and Israel (2.68×) over the country average.

Where do ETAS fans live in United States?

ETAS fans in United States are most concentrated in California (reach 178,371), Texas (reach 111,111), and Florida (reach 96,541). These three regions account for the largest share of the active audience.

What other brands do ETAS fans also like?

Beyond ETAS itself, the audience over-indexes on Life of Pi (15.21×), Israel (2.68×), Pro-Ject (4.53×), and Urban Outfitters (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ETAS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.