Shell Recharge Audience in Germany
Shell Recharge has an estimated audience of 319,231 people in Germany. 36.5% are female, 63.5% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Corfu (regional unit), Unique Gifts, CAC 40, Haberler, Birthday Gifts.
The average Shell Recharge fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Corfu (regional unit), Unique Gifts, CAC 40, with strongest over-indexing on Corfu (regional unit) (4.46× the country average). Demographically, the Shell Recharge audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Charging station
Demographics of Shell Recharge fans
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 40.7 |
| Estimated audience size | 319,231 |
Audience persona
The typical Shell Recharge fan in Germany is more male, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,966 | 0.97× |
| Bayern | 51,506 | 1× |
| Baden-Württemberg | 46,832 | 1.08× |
| Niedersachsen | 30,500 | 0.98× |
| Hessen | 29,771 | 1.22× |
| Berlin | 18,127 | 1.27× |
| Rheinland-Pfalz | 15,921 | 1× |
| Schleswig-Holstein | 15,080 | 1.32× |
| Brandenburg | 14,906 | 1.51× |
| Sachsen | 10,617 | 0.68× |
| Hamburg | 8,762 | 1.21× |
| Sachsen-Anhalt | 6,293 | 0.76× |
| Mecklenburg-Vorpommern | 6,027 | 0.99× |
| Thüringen | 4,781 | 0.59× |
| Saarland | 2,861 | 0.73× |
| Bremen | 1,896 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 4.46× | Travel & Leisure |
| Unique Gifts | 1.64× | Shopping |
| CAC 40 | 1.69× | Business & Career |
| Haberler | 1.51× | News |
| Birthday Gifts | 1.61× | Kids & Family |
| Metamorphoses | 2.7× | Literature |
| Keukenhof | 7.68× | Travel & Leisure |
| Eden Lake | 3.33× | Movies & TV |
| Stucco | 1.63× | Home & Garden |
| Icon (magazine) | 1.51× | Arts & Culture |
| Carrie (novel) | 3.39× | Literature |
| Ma Mère | 6.55× | Movies & TV |
| MK | 1.7× | Music & Radio |
| Jaguar F-Pace | 3.65× | Cars & Mobility |
| Home Delivery | 1.54× | Food & Beverages |
| Noodle (Gorillaz) | 1.57× | Music & Radio |
| Hipster | 3.58× | Politics & Society |
| Erasmus+ | 3.26× | Business & Career |
| Head shaving | 7.96× | Beauty & Wellness |
| Israeli cuisine | 2.64× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Family Orientation | CONSERVATISM | 1.31 |
| Indulgence | JOY | 1.3 |
| Early Adopter Mentality | POWER | 1.29 |
| Patriotism | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.8% |
| Netherlands | 15.2% |
| United Kingdom | 14.3% |
See Shell Recharge audiences in other countries
More Charging station audiences in Germany
Frequently asked questions
How many fans does Shell Recharge have in Germany?
Shell Recharge has an estimated audience of 319,231 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shell Recharge fans?
36.5% of Shell Recharge fans are female, 63.5% are male, with an average age of 40.7 years.
Which brands do Shell Recharge fans like most?
Shell Recharge fans show strongest brand affinity for Corfu (regional unit) (4.46×), Unique Gifts (1.64×), and CAC 40 (1.69×) over the country average.
Where do Shell Recharge fans live in Germany?
Shell Recharge fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,966), Bayern (reach 51,506), and Baden-Württemberg (reach 46,832). These three regions account for the largest share of the active audience.
What other brands do Shell Recharge fans also like?
Beyond Shell Recharge itself, the audience over-indexes on Unique Gifts (1.64×), CAC 40 (1.69×), Haberler (1.51×), and Birthday Gifts (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shell Recharge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.