Moped Audience in Germany
Moped has an estimated audience of 647,609 people in Germany. 15.5% are female, 84.5% are male, average age 42.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Sustainable city, Charging station, Tesla Supercharger, Self-actualization, Auto mechanic.
The average Moped fan in Germany is 42.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Sustainable city, Charging station, Tesla Supercharger, with strongest over-indexing on Sustainable city (66.25× the country average). Demographically, the Moped audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Moped fans
| Metric | Value |
|---|---|
| Female | 15.5% |
| Male | 84.5% |
| Average age | 42.1 |
| Estimated audience size | 647,609 |
Audience persona
The typical Moped fan in Germany is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Sustainable city.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 97,872 | 0.94× |
| Nordrhein-Westfalen | 96,084 | 0.68× |
| Baden-Württemberg | 75,548 | 0.85× |
| Niedersachsen | 52,664 | 0.84× |
| Sachsen | 51,257 | 1.61× |
| Hessen | 39,474 | 0.8× |
| Thüringen | 29,700 | 1.8× |
| Berlin | 28,076 | 0.97× |
| Brandenburg | 26,751 | 1.33× |
| Rheinland-Pfalz | 24,504 | 0.76× |
| Sachsen-Anhalt | 22,661 | 1.35× |
| Mecklenburg-Vorpommern | 18,339 | 1.48× |
| Schleswig-Holstein | 15,056 | 0.65× |
| Hamburg | 11,044 | 0.75× |
| Saarland | 5,107 | 0.64× |
| Bremen | 2,999 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable city | 66.25× | Politics & Society |
| Charging station | 19.23× | Technology & Electronics |
| Tesla Supercharger | 7.83× | Cars & Mobility |
| Self-actualization | 27.22× | Health |
| Auto mechanic | 4.9× | Cars & Mobility |
| All-terrain vehicle | 6.54× | Cars & Mobility |
| Custom motorcycle | 6.34× | Cars & Mobility |
| Bicycle pedal | 17.54× | Sports |
| Bauhaus | 2.79× | Shopping |
| Personalisation | 7.22× | Home & Garden |
| Motorcycle accessories | 5.66× | Cars & Mobility |
| Motorized bicycle | 20.37× | Cars & Mobility |
| Motorcycle sport | 4.59× | Sports |
| Immobilien | 3.95× | Business & Career |
| Prefabricated home | 13.55× | Home & Garden |
| Robert Redford | 4.62× | Movies & TV |
| Need for Speed (film) | 14.41× | Movies & TV |
| Drill | 4.58× | Home & Garden |
| ADAC | 3.25× | Cars & Mobility |
| Vespa | 7.03× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.86 |
| DIY Mentality | THRILL | 1.55 |
| Need for Security | CONSERVATISM | 1.36 |
| Family Orientation | CONSERVATISM | 1.17 |
| Pet Ownership | JOY | 1.12 |
| Convenience Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| France | 10.8% |
| United Kingdom | 6.8% |
See Moped audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Moped have in Germany?
Moped has an estimated audience of 647,609 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Moped fans?
15.5% of Moped fans are female, 84.5% are male, with an average age of 42.1 years.
Which brands do Moped fans like most?
Moped fans show strongest brand affinity for Sustainable city (66.25×), Charging station (19.23×), and Tesla Supercharger (7.83×) over the country average.
Where do Moped fans live in Germany?
Moped fans in Germany are most concentrated in Bayern (reach 97,872), Nordrhein-Westfalen (reach 96,084), and Baden-Württemberg (reach 75,548). These three regions account for the largest share of the active audience.
What other brands do Moped fans also like?
Beyond Moped itself, the audience over-indexes on Charging station (19.23×), Tesla Supercharger (7.83×), Self-actualization (27.22×), and Auto mechanic (4.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moped. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.