Rascasse Audience Intelligence

Moped Audience in Germany

Name: Moped — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Moped in Germany — modelled from more than twelve digital signal sources. Moped has an estimated audience of 647,609 people in Germany.

#4040among Topic in Germany #435in Cars & Mobility

The average Moped fan in Germany is 42.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Sustainable city, Tesla Supercharger, Charging station, with strongest over-indexing on Sustainable city (66.25× the country average).

Demographically, the Moped audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Moped fan in Germany is more male, around 42.1 years old, with strong Individualism tendencies and a notable affinity for Sustainable city.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moped profile in Germany.

Audience size

648K

in Germany

Gender

15.5%♀

84.5% male

Age

42.1

average years

Country rank

#9464

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Moped fans

15.5% are female, 84.5% are male, average age 42.1.

Fig. 02

Gender split

15.5%

Female

84.5%

Male

Demographic split for Moped audience in Germany
Metric	Value
Female	15.5%
Male	84.5%
Average age	42.1
Estimated audience size	647,609

Fig. 03

Age distribution

Age distribution of the Moped audience in Germany
Age bracket	Share	%
16-19		16%
20-29		13%
30-39		19%
40-49		26%
50+		25%

Fig. 04

Worldwide distribution

4.4%

of the worldwide Moped audience comes from Germany.

Worldwide audience distribution share by country for Moped
Country	Share
United States	28.6%
France	10.7%
United Kingdom	6.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moped audience in Germany is strongest.

Fig. 05

Top regions by affinity

Moped fans by region: top regions in Germany
#	Region	Reach	×
01	Thüringen	~30K	1.75×
02	Sachsen	~50K	1.59×
03	Mecklenburg-Vorpommern	~20K	1.44×
04	Sachsen-Anhalt	~20K	1.36×
05	Brandenburg	~30K	1.31×
06	Bayern	~100K	0.94×
07	Berlin	~30K	0.94×
08	Baden-Württemberg	~80K	0.85×
09	Niedersachsen	~50K	0.83×
10	Hessen	~40K	0.82×
11	Rheinland-Pfalz	~30K	0.78×
12	Hamburg	~10K	0.76×
13	Saarland	~6K	0.73×
14	Nordrhein-Westfalen	~100K	0.69×
15	Schleswig-Holstein	~20K	0.66×
16	Bremen	~4K	0.64×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moped audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moped audience
#	Interest	Category	×
01	Sustainable city	Politics & Society	66.25×
02	Self-actualization	Health	27.22×
03	Beta (motorcycle manufacturer)	Cars & Mobility	20.84×
04	Motorized bicycle	Cars & Mobility	20.37×
05	Charging station	Technology & Electronics	19.23×
06	Bicycle pedal	Sports	17.54×
07	Need for Speed (film)	Movies & TV	14.41×
08	Prefabricated home	Home & Garden	13.55×
09	Tesla Supercharger	Cars & Mobility	7.83×
10	Personalisation	Home & Garden	7.22×
11	Vespa	Cars & Mobility	7.03×
12	All-terrain vehicle	Cars & Mobility	6.54×
13	Custom motorcycle	Cars & Mobility	6.34×
14	Motorcycle accessories	Cars & Mobility	5.66×
15	Auto mechanic	Cars & Mobility	4.90×
16	Robert Redford	Movies & TV	4.62×
17	Motorcycle sport	Sports	4.59×
18	Drill	Home & Garden	4.58×
19	Immobilien	Business & Career	3.95×
20	Bauhaus	Shopping	2.79×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moped audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Moped audience · What stands out
Trait	Cluster	Score
Individualism	JOY	3.21×
Patriotism	CONSERVATISM	1.88×
Need for Security	CONSERVATISM	1.70×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Moped audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.56×
Price Sensitivity	PREMIUM	0.74×
Quality Awareness	PREMIUM	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Moped have in Germany?

Moped has an estimated audience of 647,609 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Moped fans?

15.5% of Moped fans are female, 84.5% are male, with an average age of 42.1 years.

Which brands do Moped fans like most?

Moped fans show strongest brand affinity for Sustainable city (66.25×), Tesla Supercharger (7.83×), and Charging station (19.23×) over the country average.

Where do Moped fans live in Germany?

Moped fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Moped fans also like?

Beyond Moped itself, the audience over-indexes on Tesla Supercharger (7.83×), Charging station (19.23×), Self-actualization (27.22×), and Auto mechanic (4.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

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Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Moped audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Moped. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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