A data profile of the people who buy, follow and care about Need for Speed (film) in Germany — modelled from more than twelve digital signal sources. Need for Speed (film) has an estimated audience of 455,785 people in Germany.
The average Need for Speed (film) fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include The Equalizer, London Has Fallen, Beetlejuice, with strongest over-indexing on The Equalizer (113.12× the country average).
Demographically, the Need for Speed (film) audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Need for Speed (film) fan in Germany is more male, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for The Equalizer.
The key figures that characterise the Need for Speed (film) profile in Germany.
31.8% are female, 68.2% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 40.9 |
| Estimated audience size | 455,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 32% | |
| 50+ | 15% |
of the worldwide Need for Speed (film) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 13.8% |
| Brazil | 12.9% |
| Germany | 10.0% |
Where the Need for Speed (film) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~20K | 1.09× | |
| 02 | Sachsen-Anhalt | ~10K | 1.09× | |
| 03 | Thüringen | ~10K | 1.09× | |
| 04 | Niedersachsen | ~50K | 1.08× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.06× | |
| 06 | Hessen | ~40K | 1.05× | |
| 07 | Saarland | ~6K | 1.05× | |
| 08 | Mecklenburg-Vorpommern | ~9K | 1.03× | |
| 09 | Brandenburg | ~10K | 1.00× | |
| 10 | Baden-Württemberg | ~60K | 0.99× | |
| 11 | Bayern | ~70K | 0.98× | |
| 12 | Rheinland-Pfalz | ~20K | 0.98× | |
| 13 | Schleswig-Holstein | ~20K | 0.91× | |
| 14 | Hamburg | ~9K | 0.89× | |
| 15 | Bremen | ~4K | 0.89× | |
| 16 | Berlin | ~20K | 0.85× |
The strongest cross-interests of the Need for Speed (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Equalizer | Movies & TV | 113.12× | ||
| 02 | Riddick (film) | Movies & TV | 92.57× | ||
| 03 | London Has Fallen | Movies & TV | 81.35× | ||
| 04 | Point Break | Movies & TV | 57.92× | ||
| 05 | Johnny English | Movies & TV | 51.76× | ||
| 06 | Spring Breakers | Movies & TV | 44.85× | ||
| 07 | White House Down | Movies & TV | 41.04× | ||
| 08 | Miami Vice | Movies & TV | 30.20× | ||
| 09 | MacGyver | Movies & TV | 26.88× | ||
| 10 | Vincent D'Onofrio | Movies & TV | 23.87× | ||
| 11 | Odessa | Travel & Leisure | 20.69× | ||
| 12 | Beetlejuice | Movies & TV | 20.00× | ||
| 13 | One Tree Hill (TV series) | Movies & TV | 20.00× | ||
| 14 | Meg Ryan | Movies & TV | 18.72× | ||
| 15 | Silent Hill (film) | Movies & TV | 18.47× | ||
| 16 | Motorcycle helmet | Cars & Mobility | 18.44× | ||
| 17 | Oblivion (2013 film) | Movies & TV | 18.20× | ||
| 18 | Person of Interest (TV series) | Movies & TV | 15.25× | ||
| 19 | Liam Neeson | Movies & TV | 11.65× | ||
| 20 | Keanu Reeves | Movies & TV | 10.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.26× | |
| Individualism | JOY | 1.63× | |
| Spirituality | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Price Sensitivity | PREMIUM | 0.59× | |
| Healthy Lifestyle | BALANCE | 0.63× |
Need for Speed (film) has an estimated audience of 455,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
31.8% of Need for Speed (film) fans are female, 68.2% are male, with an average age of 40.9 years.
Need for Speed (film) fans show strongest brand affinity for The Equalizer (113.12×), London Has Fallen (81.35×), and Beetlejuice (20×) over the country average.
Need for Speed (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Need for Speed (film) itself, the audience over-indexes on London Has Fallen (81.35×), Beetlejuice (20×), Motorcycle helmet (18.44×), and Riddick (film) (92.57×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Need for Speed (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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