Rascasse Audience Intelligence

Odessa Audience in Germany

A data profile of the people who buy, follow and care about Odessa in Germany — modelled from more than twelve digital signal sources. Odessa has an estimated audience of 1,068,077 people in Germany.

#108among City in Germany#455among POI in Germany#495in Travel & Leisure

The average Odessa fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Louvre, Claude Monet, Art dealer, with strongest over-indexing on Louvre (43.82× the country average).

Demographically, the Odessa audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Urban Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Odessa fan in Germany is more female, around 32.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Louvre.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Odessa profile in Germany.

Audience size
1.1M
in Germany
Gender
65.8%♀
34.2% male
Age
32.8
average years
Country rank
#6150
POI in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Odessa fans

65.8% are female, 34.2% are male, average age 32.8.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Odessa audience in Germany
MetricValue
Female65.8%
Male34.2%
Average age32.8
Estimated audience size1,068,077
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Odessa audience in Germany
Age bracketShare%
16-1938%
20-2920%
30-3919%
40-4914%
50+10%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Odessa audience comes from Germany.

Worldwide audience distribution share by country for Odessa
CountryShare
Japan26.5%
Ukraine12.4%
United States11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Odessa audience in Germany is strongest.

Fig. 05

Top regions by affinity

Odessa fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.38×
02Nordrhein-Westfalen~300K1.26×
03Berlin~60K1.15×
04Hamburg~20K1.03×
05Bremen~9K1.03×
06Sachsen~50K1.00×
07Baden-Württemberg~100K0.98×
08Mecklenburg-Vorpommern~20K0.98×
09Hessen~80K0.97×
10Thüringen~30K0.95×
11Brandenburg~30K0.94×
12Niedersachsen~100K0.92×
13Sachsen-Anhalt~30K0.91×
14Rheinland-Pfalz~50K0.89×
15Schleswig-Holstein~30K0.87×
16Saarland~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Odessa, Germany
0.83×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Odessa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Odessa audience
#·InterestCategoryAffinity×
01LouvreTravel & Leisure43.82×
02Claude MonetArts & Culture27.57×
03National Gallery of ArtArts & Culture27.34×
04Art dealerArts & Culture24.35×
05ImpressionismArts & Culture21.06×
06Metropolitan Museum of ArtArts & Culture18.61×
07Art auctionArts & Culture17.84×
08Gerhard RichterArts & Culture17.45×
09Goldie HawnMovies & TV15.38×
10Le FigaroNews13.89×
11Vincent van GoghArts & Culture13.64×
12Museum of Modern ArtArts & Culture13.39×
13ArchaeologyPolitics & Society13.22×
14Art CollectingArts & Culture12.00×
15British MuseumArts & Culture10.58×
16Saatchi GalleryArts & Culture9.06×
17Conceptual artArts & Culture5.79×
18Art exhibitionArts & Culture4.77×
19Contemporary artArts & Culture3.92×
20MuseumArts & Culture3.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Odessa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Odessa audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.76×
TravellingTHRILL1.61×
Design AffinityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Odessa audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.00×
Pet OwnershipJOY1.01×
Family OrientationCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Odessa have in Germany?

Odessa has an estimated audience of 1,068,077 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Odessa fans?

65.8% of Odessa fans are female, 34.2% are male, with an average age of 32.8 years.

03

Which brands do Odessa fans like most?

Odessa fans show strongest brand affinity for Louvre (43.82×), Claude Monet (27.57×), and Art dealer (24.35×) over the country average.

04

Where do Odessa fans live in Germany?

Odessa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Odessa fans also like?

Beyond Odessa itself, the audience over-indexes on Claude Monet (27.57×), Art dealer (24.35×), Museum of Modern Art (13.39×), and Gerhard Richter (17.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Odessa audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Odessa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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