Odessa Audience in Germany
Odessa has an estimated audience of 1,068,077 people in Germany. 65.8% are female, 34.2% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commercial mortgage, Dog breed, Progressive rock, Gil Ofarim, Cachorro.
The average Odessa fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commercial mortgage, Dog breed, Progressive rock, with strongest over-indexing on Commercial mortgage (4.69× the country average). Demographically, the Odessa audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Odessa fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 32.8 |
| Estimated audience size | 1,068,077 |
Audience persona
The typical Odessa fan in Germany is more female, around 32.8 years old, with strong Individualism tendencies and a notable affinity for Commercial mortgage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 251,253 | 1.08× |
| Bayern | 209,843 | 1.22× |
| Baden-Württemberg | 146,683 | 1.01× |
| Niedersachsen | 96,236 | 0.93× |
| Hessen | 87,973 | 1.08× |
| Berlin | 66,912 | 1.4× |
| Sachsen | 57,546 | 1.1× |
| Rheinland-Pfalz | 47,243 | 0.88× |
| Schleswig-Holstein | 34,473 | 0.9× |
| Brandenburg | 31,451 | 0.95× |
| Hamburg | 25,864 | 1.07× |
| Thüringen | 25,106 | 0.92× |
| Sachsen-Anhalt | 24,306 | 0.88× |
| Mecklenburg-Vorpommern | 17,650 | 0.87× |
| Saarland | 9,531 | 0.73× |
| Bremen | 9,064 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commercial mortgage | 4.69× | Business & Career |
| Dog breed | 1.8× | Pets & Animals |
| Progressive rock | 2.39× | Music & Radio |
| Gil Ofarim | 1.84× | Music & Radio |
| Cachorro | 4.23× | Pets & Animals |
| Buddy – The Buddy Holly Story | 5.61× | Music & Radio |
| Superior Hiking Trail | 12.94× | Travel & Leisure |
| Collectable | 1.59× | Kids & Family |
| Halsey, Oregon | 10.59× | Travel & Leisure |
| Handmade Gifts | 1.7× | Kids & Family |
| Natural rubber | 1.86× | Cars & Mobility |
| Fantasy Earth: Zero | 5.19× | Games |
| 3D printing | 1.64× | Technology & Electronics |
| Building insulation | 3.06× | Home & Garden |
| Headhunters (film) | 3.32× | Movies & TV |
| Figure painting (hobby) | 2.82× | Arts & Culture |
| Nationality | 1.98× | Politics & Society |
| Alaska | 2.43× | Travel & Leisure |
| Grappling | 1.51× | Sports |
| Google Analytics | 1.62× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.82 |
| Design Affinity | PREMIUM | 1.78 |
| Extroversion | THRILL | 1.67 |
| Social Media Usage | JOY | 1.58 |
| Urban Lifestyle | OPEN | 1.57 |
| Risk Appetite | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 26.5% |
| Ukraine | 12.4% |
| United States | 11.1% |
See Odessa audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Odessa have in Germany?
Odessa has an estimated audience of 1,068,077 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Odessa fans?
65.8% of Odessa fans are female, 34.2% are male, with an average age of 32.8 years.
Which brands do Odessa fans like most?
Odessa fans show strongest brand affinity for Commercial mortgage (4.69×), Dog breed (1.8×), and Progressive rock (2.39×) over the country average.
Where do Odessa fans live in Germany?
Odessa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 251,253), Bayern (reach 209,843), and Baden-Württemberg (reach 146,683). These three regions account for the largest share of the active audience.
What other brands do Odessa fans also like?
Beyond Odessa itself, the audience over-indexes on Dog breed (1.8×), Progressive rock (2.39×), Gil Ofarim (1.84×), and Cachorro (4.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Odessa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.