Rascasse Audience Intelligence

Impressionism Audience in Germany

A data profile of the people who buy, follow and care about Impressionism in Germany — modelled from more than twelve digital signal sources. Impressionism has an estimated audience of 348,296 people in Germany.

#29among Art movement in Germany#5699among Topic in Germany#179in Arts & Culture

The average Impressionism fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sisley Paris, Sisley, Claude Monet, with strongest over-indexing on Sisley Paris (63.04× the country average).

Demographically, the Impressionism audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Impressionism fan in Germany is more female, around 45.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sisley Paris.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Impressionism profile in Germany.

Audience size
348K
in Germany
Gender
74.1%♀
25.9% male
Age
45.1
average years
Country rank
#15574
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Impressionism fans

74.1% are female, 25.9% are male, average age 45.1.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Impressionism audience in Germany
MetricValue
Female74.1%
Male25.9%
Average age45.1
Estimated audience size348,296
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Impressionism audience in Germany
Age bracketShare%
16-1910%
20-2912%
30-3918%
40-4926%
50+34%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Impressionism audience comes from Germany.

Worldwide audience distribution share by country for Impressionism
CountryShare
United States17.0%
Italy16.6%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Impressionism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Impressionism fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.20×
02Berlin~20K1.19×
03Mecklenburg-Vorpommern~8K1.19×
04Sachsen~20K1.15×
05Saarland~5K1.07×
06Bremen~3K1.06×
07Brandenburg~10K1.02×
08Hessen~30K1.01×
09Hamburg~8K1.01×
10Niedersachsen~30K0.98×
11Rheinland-Pfalz~20K0.94×
12Bayern~50K0.92×
13Sachsen-Anhalt~8K0.92×
14Baden-Württemberg~40K0.85×
15Nordrhein-Westfalen~60K0.79×
16Schleswig-Holstein~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Impressionism, Germany
0.76×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Impressionism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Impressionism audience
#·InterestCategoryAffinity×
01Sisley ParisBeauty & Wellness63.04×
02SisleyBeauty & Wellness39.18×
03Claude MonetArts & Culture15.87×
04Victoria and Albert MuseumArts & Culture11.87×
05Leonardo da VinciArts & Culture7.18×
06Adventure parkKids & Family6.78×
07Keira KnightleyMovies & TV5.91×
08Yayoi KusamaArts & Culture5.30×
09Art exhibitionArts & Culture3.67×
10Watercolor paintingArts & Culture3.64×
11Modern artArts & Culture2.83×
12MuseumArts & Culture2.81×
13Contemporary artArts & Culture2.53×
14Stranger ThingsMovies & TV2.39×
15BreuningerFashion & Accessoires2.36×
16BauhausShopping2.14×
17FoodFood & Beverages1.89×
18BeautyBeauty & Wellness1.82×
19SportsSports1.56×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Impressionism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Impressionism audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.95×
Design AffinityPREMIUM1.88×
Community OrientationOPEN1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Impressionism audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.97×
Social Media UsageJOY1.01×
Need for SecurityCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Impressionism have in Germany?

Impressionism has an estimated audience of 348,296 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Impressionism fans?

74.1% of Impressionism fans are female, 25.9% are male, with an average age of 45.1 years.

03

Which brands do Impressionism fans like most?

Impressionism fans show strongest brand affinity for Sisley Paris (63.04×), Sisley (39.18×), and Claude Monet (15.87×) over the country average.

04

Where do Impressionism fans live in Germany?

Impressionism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Impressionism fans also like?

Beyond Impressionism itself, the audience over-indexes on Sisley (39.18×), Claude Monet (15.87×), Food (1.89×), and Beauty (1.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in Germany

See Impressionism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Impressionism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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