Impressionism Audience in Germany
Impressionism has an estimated audience of 348,296 people in Germany. 74.1% are female, 25.9% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sisley Paris, Natural World, Sisley, Claude Monet, Food.
The average Impressionism fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sisley Paris, Natural World, Sisley, with strongest over-indexing on Sisley Paris (63.04× the country average). Demographically, the Impressionism audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Impressionism fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 45.1 |
| Estimated audience size | 348,296 |
Audience persona
The typical Impressionism fan in Germany is more female, around 45.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sisley Paris.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,284 | 0.79× |
| Bayern | 51,225 | 0.91× |
| Baden-Württemberg | 40,754 | 0.86× |
| Niedersachsen | 36,296 | 1.07× |
| Hessen | 24,618 | 0.93× |
| Sachsen | 19,923 | 1.17× |
| Berlin | 18,280 | 1.17× |
| Rheinland-Pfalz | 16,599 | 0.95× |
| Brandenburg | 10,992 | 1.02× |
| Thüringen | 10,566 | 1.19× |
| Schleswig-Holstein | 9,266 | 0.74× |
| Hamburg | 8,427 | 1.07× |
| Sachsen-Anhalt | 8,186 | 0.91× |
| Mecklenburg-Vorpommern | 7,630 | 1.15× |
| Saarland | 4,358 | 1.02× |
| Bremen | 3,133 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sisley Paris | 63.04× | Beauty & Wellness |
| Natural World | 4.14× | Fashion & Accessoires |
| Sisley | 39.18× | Beauty & Wellness |
| Claude Monet | 15.87× | Arts & Culture |
| Food | 1.89× | Food & Beverages |
| Beauty | 1.82× | Beauty & Wellness |
| Food and drink | 1.55× | Food & Beverages |
| Leonardo da Vinci | 7.18× | Arts & Culture |
| Sports | 1.56× | Sports |
| Art exhibition | 3.67× | Arts & Culture |
| Bauhaus | 2.14× | Shopping |
| Keira Knightley | 5.91× | Movies & TV |
| Modern art | 2.83× | Arts & Culture |
| Adventure park | 6.78× | Kids & Family |
| Museum | 2.81× | Arts & Culture |
| Victoria and Albert Museum | 11.87× | Arts & Culture |
| Watercolor painting | 3.64× | Arts & Culture |
| Stranger Things | 2.39× | Movies & TV |
| Breuninger | 2.36× | Fashion & Accessoires |
| Contemporary art | 2.53× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.05 |
| Design Affinity | PREMIUM | 2.05 |
| Quality Awareness | PREMIUM | 1.91 |
| Sustainability | BALANCE | 1.8 |
| Creativity | OPEN | 1.6 |
| Mindfulness | BALANCE | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 16.7% |
| Japan | 7.8% |
See Impressionism audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
Frequently asked questions
How many fans does Impressionism have in Germany?
Impressionism has an estimated audience of 348,296 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Impressionism fans?
74.1% of Impressionism fans are female, 25.9% are male, with an average age of 45.1 years.
Which brands do Impressionism fans like most?
Impressionism fans show strongest brand affinity for Sisley Paris (63.04×), Natural World (4.14×), and Sisley (39.18×) over the country average.
Where do Impressionism fans live in Germany?
Impressionism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,284), Bayern (reach 51,225), and Baden-Württemberg (reach 40,754). These three regions account for the largest share of the active audience.
What other brands do Impressionism fans also like?
Beyond Impressionism itself, the audience over-indexes on Natural World (4.14×), Sisley (39.18×), Claude Monet (15.87×), and Food (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Impressionism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.