Archaeology Audience in Germany
Archaeology has an estimated audience of 1,321,018 people in Germany. 44.6% are female, 55.4% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pierce Brosnan, Liam Neeson, Natural World, SportScheck, History.
The average Archaeology fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pierce Brosnan, Liam Neeson, Natural World, with strongest over-indexing on Pierce Brosnan (6.06× the country average). Demographically, the Archaeology audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Archaeology fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 42.9 |
| Estimated audience size | 1,321,018 |
Audience persona
The typical Archaeology fan in Germany is more male, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Pierce Brosnan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 292,098 | 1.01× |
| Bayern | 208,285 | 0.98× |
| Baden-Württemberg | 157,694 | 0.87× |
| Niedersachsen | 127,710 | 1× |
| Hessen | 93,844 | 0.93× |
| Sachsen | 77,624 | 1.2× |
| Berlin | 62,812 | 1.06× |
| Rheinland-Pfalz | 60,412 | 0.91× |
| Brandenburg | 46,659 | 1.14× |
| Schleswig-Holstein | 44,188 | 0.93× |
| Sachsen-Anhalt | 43,264 | 1.26× |
| Thüringen | 41,314 | 1.23× |
| Mecklenburg-Vorpommern | 29,199 | 1.16× |
| Hamburg | 27,098 | 0.91× |
| Saarland | 11,489 | 0.71× |
| Bremen | 8,646 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pierce Brosnan | 6.06× | Movies & TV |
| Liam Neeson | 5.58× | Movies & TV |
| Natural World | 2.3× | Fashion & Accessoires |
| SportScheck | 6.69× | Shopping |
| History | 2.41× | Literature |
| Ancient history | 5.39× | Politics & Society |
| Photography | 1.59× | Arts & Culture |
| 1.66× | Internet & Social Media | |
| EBay | 1.56× | Shopping |
| Nature | 1.55× | Home & Garden |
| Video | 1.66× | Movies & TV |
| Magazines | 1.58× | Literature |
| Earth | 2.37× | Travel & Leisure |
| Wikipedia | 1.61× | Internet & Social Media |
| Video games | 1.53× | Games |
| AutoScout24 | 1.54× | Cars & Mobility |
| Portuguese Empire | 11.72× | Politics & Society |
| Painting | 1.69× | Arts & Culture |
| Humanities | 2.28× | Politics & Society |
| Paleontology | 4.72× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.86 |
| Urban Lifestyle | OPEN | 1.85 |
| Design Affinity | PREMIUM | 1.76 |
| Spirituality | BALANCE | 1.71 |
| Pet Ownership | JOY | 1.68 |
| Sports Activity | POWER | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 7.8% |
| United Kingdom | 6.6% |
See Archaeology audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Archaeology have in Germany?
Archaeology has an estimated audience of 1,321,018 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Archaeology fans?
44.6% of Archaeology fans are female, 55.4% are male, with an average age of 42.9 years.
Which brands do Archaeology fans like most?
Archaeology fans show strongest brand affinity for Pierce Brosnan (6.06×), Liam Neeson (5.58×), and Natural World (2.3×) over the country average.
Where do Archaeology fans live in Germany?
Archaeology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 292,098), Bayern (reach 208,285), and Baden-Württemberg (reach 157,694). These three regions account for the largest share of the active audience.
What other brands do Archaeology fans also like?
Beyond Archaeology itself, the audience over-indexes on Liam Neeson (5.58×), Natural World (2.3×), SportScheck (6.69×), and History (2.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Archaeology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.