A data profile of the people who buy, follow and care about Archaeology in Italy — modelled from more than twelve digital signal sources. Archaeology has an estimated audience of 3,962,265 people in Italy.
The average Archaeology fan in Italy is 46.0 years old, balanced, and lives primarily in Campania.
The audience is concentrated in Campania, Lombardy, Lazio.
The key figures that characterise the Archaeology profile in Italy.
54.2% are female, 45.8% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 46.0 |
| Estimated audience size | 3,962,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Archaeology audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 7.8% |
| United Kingdom | 6.5% |
Where the Archaeology audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~700K | 1.46× | |
| 02 | Sicilia | ~500K | 1.32× | |
| 03 | Piedmont | ~300K | 1.12× | |
| 04 | Puglia | ~300K | 1.06× | |
| 05 | Friuli-Venezia Giulia | ~80K | 1.05× | |
| 06 | Lazio | ~500K | 1.03× | |
| 07 | Tuscany | ~300K | 1.03× | |
| 08 | Sardinia | ~100K | 1.03× | |
| 09 | Aosta Valley | ~10K | 1.03× | |
| 10 | Molise | ~20K | 1.00× | |
| 11 | Basilicata | ~40K | 0.97× | |
| 12 | Veneto | ~300K | 0.96× | |
| 13 | Calabria | ~100K | 0.96× | |
| 14 | Umbria | ~60K | 0.95× | |
| 15 | Abruzzo | ~80K | 0.94× | |
| 16 | Trentino-Alto Adige/Südtirol | ~70K | 0.92× | |
| 17 | Liguria | ~100K | 0.91× | |
| 18 | Marche | ~90K | 0.91× | |
| 19 | Lombardy | ~600K | 0.86× | |
| 20 | Emilia-Romagna | ~300K | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Archaeology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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