Odessa Audience in United States

Odessa has an estimated audience of 2,326,282 people in United States. 58.6% are female, 41.4% are male, average age 37.8. Top regions: Texas, Florida, California. Top brand affinities: Google News, Aubrey Plaza, Indeed.com, Google Maps, Capital One.

The average Odessa fan in United States is 37.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Google News, Aubrey Plaza, Indeed.com, with strongest over-indexing on Google News (58.27× the country average). Demographically, the Odessa audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Odessa fans

Demographic split for Odessa audience in United States
MetricValue
Female58.6%
Male41.4%
Average age37.8
Estimated audience size2,326,282

Audience persona

The typical Odessa fan in United States is more female, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Odessa in United States
RegionReachAffinity
Texas640,2673.2×
Florida285,9071.82×
California285,5661.12×
New York152,5421.17×
Illinois73,6630.95×
Missouri73,2011.95×
Washington67,2831.44×
Pennsylvania64,8880.83×
Georgia59,8530.84×
Ohio56,7980.79×
North Carolina53,4800.76×
Colorado51,0251.39×
New Jersey49,9030.84×
Virginia49,8470.88×
Michigan44,9520.74×
Massachusetts44,7810.98×
Arizona42,9250.9×
Tennessee36,7260.79×
Maryland31,4250.79×
Minnesota30,7330.92×
Oregon30,7191.15×
Indiana29,7250.7×
Wisconsin28,8210.82×
South Carolina24,6570.7×
Louisiana24,2080.81×
Oklahoma23,9150.93×
Kentucky22,3950.77×
Connecticut21,4360.92×
Utah19,9820.96×
New Mexico19,5881.68×
Kansas18,7261.02×
Nevada18,5770.83×
Alabama16,9000.52×
Iowa14,7820.77×
Arkansas14,2580.74×
Delaware13,7782.15×
Idaho13,3031.14×
Mississippi11,6110.61×
Nebraska11,3340.97×
Washington, District of Columbia8,6731.24×
New Hampshire7,8980.86×
Hawaii7,1200.71×
West Virginia7,0520.65×
Maine6,6800.8×
Rhode Island5,9610.81×
Montana5,1760.8×
South Dakota4,0920.76×
North Dakota3,7540.79×
Vermont3,7510.92×
Alaska3,3810.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Odessa audience
BrandAffinityCategory
Google News58.27×News
Aubrey Plaza57.67×Movies & TV
Indeed.com9.64×Business & Career
Google Maps8.75×Internet & Social Media
Capital One7.11×Business & Career
CarGurus9.13×Cars & Mobility
Enterprise Rent-A-Car9.41×Cars & Mobility
Philz Coffee22.19×Food & Beverages
Planet Fitness4.23×Sports
DeviantArt6.52×Internet & Social Media
Khan Academy7.57×Business & Career
Apple Store7.12×Shopping
Circle K6.25×Shopping
Google Earth8.71×Internet & Social Media
DuckDuckGo7.89×Internet & Social Media
Nicolas Cage10.27×Movies & TV
Jollibee8.91×Food & Beverages
Vistaprint10.28×Business & Career
Dakota Johnson7.08×Movies & TV
Sean Penn9.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Odessa audience
TraitClusterScore
Early Adopter MentalityPOWER1.25
Design AffinityPREMIUM1.2
LGBTQ+ IdentityOPEN1.19
TravellingTHRILL1.19
Luxury OrientationPREMIUM1.19
CreativityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Odessa
CountryShare
Japan26.5%
Ukraine12.4%
United States11.1%

See Odessa audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Odessa have in United States?

Odessa has an estimated audience of 2,326,282 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Odessa fans?

58.6% of Odessa fans are female, 41.4% are male, with an average age of 37.8 years.

Which brands do Odessa fans like most?

Odessa fans show strongest brand affinity for Google News (58.27×), Aubrey Plaza (57.67×), and Indeed.com (9.64×) over the country average.

Where do Odessa fans live in United States?

Odessa fans in United States are most concentrated in Texas (reach 640,267), Florida (reach 285,907), and California (reach 285,566). These three regions account for the largest share of the active audience.

What other brands do Odessa fans also like?

Beyond Odessa itself, the audience over-indexes on Aubrey Plaza (57.67×), Indeed.com (9.64×), Google Maps (8.75×), and Capital One (7.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Odessa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.