Rascasse Audience Intelligence

Motorized bicycle Audience in Germany

A data profile of the people who buy, follow and care about Motorized bicycle in Germany — modelled from more than twelve digital signal sources. Motorized bicycle has an estimated audience of 251,189 people in Germany.

#6706among Topic in Germany#842in Cars & Mobility

The average Motorized bicycle fan in Germany is 46.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Electric bicycle, Bicycle wheel, McCafé, with strongest over-indexing on Electric bicycle (11.7× the country average).

Demographically, the Motorized bicycle audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motorized bicycle fan in Germany is more male, around 46.3 years old, with strong Risk Appetite tendencies and a notable affinity for Electric bicycle.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorized bicycle profile in Germany.

Audience size
251K
in Germany
Gender
23.6%♀
76.4% male
Age
46.3
average years
Country rank
#19587
Topic in Germany
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorized bicycle fans

23.6% are female, 76.4% are male, average age 46.3.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Motorized bicycle audience in Germany
MetricValue
Female23.6%
Male76.4%
Average age46.3
Estimated audience size251,189
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Motorized bicycle audience in Germany
Age bracketShare%
16-196%
20-2911%
30-3920%
40-4930%
50+33%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Motorized bicycle audience comes from Germany.

Worldwide audience distribution share by country for Motorized bicycle
CountryShare
United States27.6%
Germany9.9%
United Kingdom9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorized bicycle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motorized bicycle fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.51×
02Sachsen~20K1.48×
03Thüringen~9K1.47×
04Mecklenburg-Vorpommern~7K1.39×
05Brandenburg~10K1.23×
06Niedersachsen~30K1.16×
07Bremen~2K1.01×
08Saarland~3K0.94×
09Rheinland-Pfalz~10K0.87×
10Schleswig-Holstein~8K0.87×
11Baden-Württemberg~30K0.84×
12Nordrhein-Westfalen~50K0.83×
13Bayern~30K0.78×
14Hamburg~4K0.75×
15Hessen~10K0.69×
16Berlin~7K0.64×
Fig. 06

Affinity by region

Affinity by region — Motorized bicycle, Germany
0.64×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorized bicycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorized bicycle audience
#·InterestCategoryAffinity×
01MopedCars & Mobility20.37×
02Bicycle wheelCars & Mobility16.97×
03McCaféFood & Beverages14.32×
04Electric bicycleCars & Mobility11.70×
05ShimanoCars & Mobility11.38×
06Cyclo-crossSports11.13×
07Single track (mountain biking)Sports9.26×
08Vuelta a EspañaSports9.15×
09Electric motorcycles and scootersCars & Mobility8.28×
10KawasakiCars & Mobility7.15×
11Photovoltaic systemHome & Garden5.95×
12Tour de FranceSports4.89×
13PhotovoltaicsHome & Garden4.58×
14Efficient energy useTechnology & Electronics4.34×
15Public transportCars & Mobility3.83×
16Solar powerHome & Garden3.82×
17Renewable energyBusiness & Career3.52×
18Extreme sportSports3.41×
19FRITZ!BoxTechnology & Electronics2.63×
20TagesschauMovies & TV2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorized bicycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorized bicycle audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.15×
Quality AwarenessPREMIUM1.95×
Need for SecurityCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorized bicycle audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
CreativityOPEN0.71×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorized bicycle have in Germany?

Motorized bicycle has an estimated audience of 251,189 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Motorized bicycle fans?

23.6% of Motorized bicycle fans are female, 76.4% are male, with an average age of 46.3 years.

03

Which brands do Motorized bicycle fans like most?

Motorized bicycle fans show strongest brand affinity for Electric bicycle (11.7×), Bicycle wheel (16.97×), and McCafé (14.32×) over the country average.

04

Where do Motorized bicycle fans live in Germany?

Motorized bicycle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Motorized bicycle fans also like?

Beyond Motorized bicycle itself, the audience over-indexes on Bicycle wheel (16.97×), McCafé (14.32×), Shimano (11.38×), and Moped (20.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Motorized bicycle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motorized bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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