Motorized bicycle Audience in Germany
Motorized bicycle has an estimated audience of 251,189 people in Germany. 23.6% are female, 76.4% are male, average age 46.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Mountain biking, Electric bicycle, Shimano, Tour de France, Moped.
The average Motorized bicycle fan in Germany is 46.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Mountain biking, Electric bicycle, Shimano, with strongest over-indexing on Mountain biking (12.86× the country average). Demographically, the Motorized bicycle audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Motorized bicycle fans
| Metric | Value |
|---|---|
| Female | 23.6% |
| Male | 76.4% |
| Average age | 46.3 |
| Estimated audience size | 251,189 |
Audience persona
The typical Motorized bicycle fan in Germany is more male, around 46.3 years old, with strong Sustainability tendencies and a notable affinity for Mountain biking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,694 | 0.94× |
| Niedersachsen | 29,742 | 1.22× |
| Bayern | 29,292 | 0.73× |
| Baden-Württemberg | 25,323 | 0.74× |
| Sachsen | 19,121 | 1.55× |
| Hessen | 12,806 | 0.67× |
| Rheinland-Pfalz | 10,987 | 0.87× |
| Brandenburg | 10,556 | 1.35× |
| Thüringen | 9,372 | 1.46× |
| Sachsen-Anhalt | 9,292 | 1.43× |
| Schleswig-Holstein | 7,692 | 0.85× |
| Mecklenburg-Vorpommern | 7,418 | 1.55× |
| Berlin | 6,764 | 0.6× |
| Hamburg | 3,854 | 0.68× |
| Saarland | 2,416 | 0.78× |
| Bremen | 1,227 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mountain biking | 12.86× | Sports |
| Electric bicycle | 12.14× | Cars & Mobility |
| Shimano | 12.24× | Cars & Mobility |
| Tour de France | 9.19× | Sports |
| Moped | 18.31× | Cars & Mobility |
| Bicycle wheel | 11.5× | Cars & Mobility |
| McCafé | 11.89× | Food & Beverages |
| Electric motorcycles and scooters | 7.03× | Cars & Mobility |
| Photovoltaic system | 6.22× | Home & Garden |
| Renewable energy | 3.83× | Business & Career |
| Photovoltaics | 4.61× | Home & Garden |
| Solar power | 4.13× | Home & Garden |
| Focus Bikes | 14.67× | Cars & Mobility |
| Bicycle helmet | 8.28× | Cars & Mobility |
| Efficient energy use | 3.52× | Technology & Electronics |
| Kawasaki | 6.53× | Cars & Mobility |
| Ryanair | 2.63× | Travel & Leisure |
| Alpine skiing | 3.24× | Sports |
| Hatchback | 3.81× | Cars & Mobility |
| Pets | 1.75× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| Sports Activity | POWER | 1.78 |
| Need for Security | CONSERVATISM | 1.7 |
| DIY Mentality | THRILL | 1.53 |
| Early Adopter Mentality | POWER | 1.46 |
| Patriotism | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Germany | 9.9% |
| United Kingdom | 9.4% |
See Motorized bicycle audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motorized bicycle have in Germany?
Motorized bicycle has an estimated audience of 251,189 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Motorized bicycle fans?
23.6% of Motorized bicycle fans are female, 76.4% are male, with an average age of 46.3 years.
Which brands do Motorized bicycle fans like most?
Motorized bicycle fans show strongest brand affinity for Mountain biking (12.86×), Electric bicycle (12.14×), and Shimano (12.24×) over the country average.
Where do Motorized bicycle fans live in Germany?
Motorized bicycle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,694), Niedersachsen (reach 29,742), and Bayern (reach 29,292). These three regions account for the largest share of the active audience.
What other brands do Motorized bicycle fans also like?
Beyond Motorized bicycle itself, the audience over-indexes on Electric bicycle (12.14×), Shimano (12.24×), Tour de France (9.19×), and Moped (18.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorized bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.