Bicycle pedal Audience in Germany
Bicycle pedal has an estimated audience of 422,343 people in Germany. 14.5% are female, 85.5% are male, average age 41.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Bicycle wheel, Mountain biking, Shimano, SRAM Corporation, Bicycle helmet.
The average Bicycle pedal fan in Germany is 41.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Bicycle wheel, Mountain biking, Shimano, with strongest over-indexing on Bicycle wheel (28.75× the country average). Demographically, the Bicycle pedal audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Sports Activity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Bicycle pedal fans
| Metric | Value |
|---|---|
| Female | 14.5% |
| Male | 85.5% |
| Average age | 41.7 |
| Estimated audience size | 422,343 |
Audience persona
The typical Bicycle pedal fan in Germany is more male, around 41.7 years old, with strong Sports Activity tendencies and a notable affinity for Bicycle wheel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 73,487 | 1.08× |
| Baden-Württemberg | 56,302 | 0.98× |
| Nordrhein-Westfalen | 54,247 | 0.59× |
| Niedersachsen | 30,668 | 0.75× |
| Hessen | 22,654 | 0.7× |
| Sachsen | 14,773 | 0.71× |
| Rheinland-Pfalz | 12,612 | 0.6× |
| Berlin | 11,895 | 0.63× |
| Thüringen | 10,964 | 1.02× |
| Brandenburg | 10,809 | 0.83× |
| Sachsen-Anhalt | 10,648 | 0.97× |
| Schleswig-Holstein | 10,387 | 0.68× |
| Mecklenburg-Vorpommern | 10,257 | 1.27× |
| Saarland | 9,753 | 1.88× |
| Bremen | 9,571 | 2.65× |
| Hamburg | 6,288 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bicycle wheel | 28.75× | Cars & Mobility |
| Mountain biking | 13.57× | Sports |
| Shimano | 13.49× | Cars & Mobility |
| SRAM Corporation | 14.2× | Cars & Mobility |
| Bicycle helmet | 14× | Cars & Mobility |
| Tour de France | 9.92× | Sports |
| Electric bicycle | 7.19× | Cars & Mobility |
| Moodle | 8.97× | Technology & Electronics |
| Abus | 20.05× | Home & Garden |
| Moped | 15.7× | Cars & Mobility |
| Vuelta a España | 11.55× | Sports |
| Indoor cycling | 11.95× | Sports |
| Garmin | 7× | Technology & Electronics |
| Cyclo-cross | 9.87× | Sports |
| Google Maps | 2.59× | Internet & Social Media |
| Pets | 1.86× | Pets & Animals |
| Pedelec | 5.17× | Cars & Mobility |
| Scooters | 4.12× | Cars & Mobility |
| Electric motorcycles and scooters | 4.69× | Cars & Mobility |
| Automobiles | 1.84× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.67 |
| Need for Security | CONSERVATISM | 1.56 |
| Patriotism | CONSERVATISM | 1.51 |
| Early Adopter Mentality | POWER | 1.41 |
| DIY Mentality | THRILL | 1.36 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| United Kingdom | 7.7% |
| Brazil | 7.7% |
See Bicycle pedal audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bicycle pedal have in Germany?
Bicycle pedal has an estimated audience of 422,343 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Bicycle pedal fans?
14.5% of Bicycle pedal fans are female, 85.5% are male, with an average age of 41.7 years.
Which brands do Bicycle pedal fans like most?
Bicycle pedal fans show strongest brand affinity for Bicycle wheel (28.75×), Mountain biking (13.57×), and Shimano (13.49×) over the country average.
Where do Bicycle pedal fans live in Germany?
Bicycle pedal fans in Germany are most concentrated in Bayern (reach 73,487), Baden-Württemberg (reach 56,302), and Nordrhein-Westfalen (reach 54,247). These three regions account for the largest share of the active audience.
What other brands do Bicycle pedal fans also like?
Beyond Bicycle pedal itself, the audience over-indexes on Mountain biking (13.57×), Shimano (13.49×), SRAM Corporation (14.2×), and Bicycle helmet (14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bicycle pedal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.