Fronius Audience in Germany
Fronius has an estimated audience of 336,106 people in Germany. 32.3% are female, 67.7% are male, average age 45.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Photovoltaic system, Photovoltaics, Solar power, Battery charger, Solar cell.
The average Fronius fan in Germany is 45.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Photovoltaic system, Photovoltaics, Solar power, with strongest over-indexing on Photovoltaic system (38.26× the country average). Demographically, the Fronius audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Photovoltaics
Demographics of Fronius fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 45.2 |
| Estimated audience size | 336,106 |
Audience persona
The typical Fronius fan in Germany is more male, around 45.2 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 111,974 | 2.07× |
| Baden-Württemberg | 70,612 | 1.54× |
| Nordrhein-Westfalen | 52,295 | 0.71× |
| Niedersachsen | 39,825 | 1.22× |
| Hessen | 36,363 | 1.42× |
| Rheinland-Pfalz | 20,231 | 1.2× |
| Sachsen | 16,618 | 1.01× |
| Schleswig-Holstein | 10,694 | 0.89× |
| Thüringen | 10,135 | 1.18× |
| Brandenburg | 8,473 | 0.81× |
| Sachsen-Anhalt | 8,412 | 0.97× |
| Berlin | 7,364 | 0.49× |
| Saarland | 4,490 | 1.09× |
| Hamburg | 3,934 | 0.52× |
| Mecklenburg-Vorpommern | 2,531 | 0.39× |
| Bremen | 1,406 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaic system | 38.26× | Home & Garden |
| Photovoltaics | 25.64× | Home & Garden |
| Solar power | 13.91× | Home & Garden |
| Battery charger | 25.35× | Home & Garden |
| Solar cell | 10.63× | Home & Garden |
| Efficient energy use | 6.43× | Technology & Electronics |
| Renewable energy | 4.51× | Business & Career |
| Solar water heating | 27.93× | Home & Garden |
| Sustainable energy | 4.42× | Home & Garden |
| Tesla Model X | 12.94× | Cars & Mobility |
| Google Maps | 3.22× | Internet & Social Media |
| Satire | 5.38× | Literature |
| Solar energy | 3.93× | Home & Garden |
| Nissan Leaf | 17.26× | Cars & Mobility |
| Air purifier | 10.8× | Home & Garden |
| Tesla Model S | 9.58× | Cars & Mobility |
| FRITZ!Box | 3.21× | Technology & Electronics |
| Central heating | 7.41× | Home & Garden |
| Tagesschau | 1.88× | Movies & TV |
| BMW i3 | 9.94× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| DIY Mentality | THRILL | 1.62 |
| Need for Security | CONSERVATISM | 1.62 |
| Patriotism | CONSERVATISM | 1.37 |
| Early Adopter Mentality | POWER | 1.36 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.0% |
| Austria | 21.9% |
| Italy | 4.9% |
See Fronius audiences in other countries
More Photovoltaics audiences in Germany
Frequently asked questions
How many fans does Fronius have in Germany?
Fronius has an estimated audience of 336,106 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Fronius fans?
32.3% of Fronius fans are female, 67.7% are male, with an average age of 45.2 years.
Which brands do Fronius fans like most?
Fronius fans show strongest brand affinity for Photovoltaic system (38.26×), Photovoltaics (25.64×), and Solar power (13.91×) over the country average.
Where do Fronius fans live in Germany?
Fronius fans in Germany are most concentrated in Bayern (reach 111,974), Baden-Württemberg (reach 70,612), and Nordrhein-Westfalen (reach 52,295). These three regions account for the largest share of the active audience.
What other brands do Fronius fans also like?
Beyond Fronius itself, the audience over-indexes on Photovoltaics (25.64×), Solar power (13.91×), Battery charger (25.35×), and Solar cell (10.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fronius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.