Rascasse Audience Intelligence

Sungrow Target Market in Germany

A data profile of the people who buy, follow and care about Sungrow in Germany — modelled from more than twelve digital signal sources. Sungrow has an estimated audience of 227,432 people in Germany.

#4among Photovoltaics in Germany#2640among Brand in Germany#986in Home & Garden

The average Sungrow fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photovoltaic system, Photovoltaics, Solar power, with strongest over-indexing on Photovoltaic system (64.21× the country average).

Demographically, the Sungrow audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sungrow fan in Germany is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaic system.

Category: Home & Garden · Type: Brand · Subtype: Photovoltaics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sungrow profile in Germany.

Audience size
227K
in Germany
Gender
26.5%♀
73.5% male
Age
44.7
average years
Country rank
#20932
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sungrow

26.5% are female, 73.5% are male, average age 44.7.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for Sungrow audience in Germany
MetricValue
Female26.5%
Male73.5%
Average age44.7
Estimated audience size227,432
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Sungrow audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3923%
40-4928%
50+28%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Sungrow audience comes from Germany.

Worldwide audience distribution share by country for Sungrow
CountryShare
Germany25.0%
China19.2%
Australia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sungrow audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sungrow customers by region in Germany
#RegionReachAffinity×
01Bayern~70K1.84×
02Niedersachsen~30K1.55×
03Nordrhein-Westfalen~70K1.40×
04Rheinland-Pfalz~20K1.31×
05Baden-Württemberg~40K1.26×
06Hessen~20K1.19×
07Sachsen-Anhalt~6K0.92×
08Saarland~3K0.91×
09Brandenburg~6K0.87×
10Thüringen~5K0.86×
11Sachsen~10K0.84×
12Schleswig-Holstein~7K0.79×
13Bremen~1K0.73×
14Hamburg~4K0.71×
15Berlin~7K0.66×
16Mecklenburg-Vorpommern~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Sungrow, Germany
0.63×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sungrow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sungrow audience
#·InterestCategoryAffinity×
01Photovoltaic systemHome & Garden64.21×
02Solar water heatingHome & Garden29.47×
03PhotovoltaicsHome & Garden28.16×
04Nissan LeafCars & Mobility24.34×
05Solar cellHome & Garden23.35×
06Tesla Model XCars & Mobility19.26×
07Solar powerHome & Garden16.08×
08Tesla Model SCars & Mobility15.14×
09BMW iCars & Mobility15.12×
10Central heatingHome & Garden15.04×
11BMW i3Cars & Mobility13.93×
12Volkswagen UpCars & Mobility12.34×
13Efficient energy useTechnology & Electronics10.00×
14Energy conservationHome & Garden9.92×
15Solar energyHome & Garden6.07×
16Renewable energyBusiness & Career5.08×
17Solar panelHome & Garden4.66×
18Sustainable energyHome & Garden3.78×
19FRITZ!BoxTechnology & Electronics3.67×
20TagesschauMovies & TV2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sungrow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sungrow audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.16×
Quality AwarenessPREMIUM1.93×
PatriotismCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sungrow audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Price SensitivityPREMIUM0.75×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sungrow's target market in Germany?

Sungrow's target market in Germany covers an estimated 227,432 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sungrow customers?

26.5% of the Sungrow audience are female, 73.5% are male, with an average age of 44.7 years.

03

Which brands do Sungrow fans like most?

Sungrow fans show strongest brand affinity for Photovoltaic system (64.21×), Photovoltaics (28.16×), and Solar power (16.08×) over the country average.

04

Where do Sungrow fans live in Germany?

Sungrow fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sungrow fans also like?

Beyond Sungrow itself, the audience over-indexes on Photovoltaics (28.16×), Solar power (16.08×), Solar cell (23.35×), and Efficient energy use (10×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photovoltaics audiences in Germany

See Sungrow audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sungrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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