Sungrow Audience in Germany
Sungrow has an estimated audience of 244,866 people in Germany. 31.8% are female, 68.2% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Assisi, Cocktail, Intraocular lens, CAC 40, Israel.
The average Sungrow fan in Germany is 46.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Assisi, Cocktail, Intraocular lens, with strongest over-indexing on Assisi (22.63× the country average). Demographically, the Sungrow audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Photovoltaics
Demographics of Sungrow fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 46.2 |
| Estimated audience size | 244,866 |
Audience persona
The typical Sungrow fan in Germany is more male, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Assisi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,231 | 1.44× |
| Bayern | 75,427 | 1.92× |
| Baden-Württemberg | 42,797 | 1.28× |
| Niedersachsen | 37,814 | 1.59× |
| Hessen | 23,167 | 1.24× |
| Rheinland-Pfalz | 16,545 | 1.35× |
| Sachsen | 10,064 | 0.84× |
| Berlin | 7,083 | 0.65× |
| Schleswig-Holstein | 6,794 | 0.77× |
| Brandenburg | 6,536 | 0.86× |
| Sachsen-Anhalt | 5,579 | 0.88× |
| Thüringen | 5,133 | 0.82× |
| Hamburg | 3,740 | 0.68× |
| Saarland | 2,417 | 0.8× |
| Mecklenburg-Vorpommern | 1,795 | 0.38× |
| Bremen | 1,042 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Assisi | 22.63× | Travel & Leisure |
| Cocktail | 1.73× | Food & Beverages |
| Intraocular lens | 12.79× | Health |
| CAC 40 | 1.67× | Business & Career |
| Israel | 2.25× | Travel & Leisure |
| Young Guns (band) | 14.02× | Music & Radio |
| HydraFacial | 6.67× | Beauty & Wellness |
| Progressive rock | 1.56× | Music & Radio |
| Stucco | 2.43× | Home & Garden |
| Stamp collecting | 4.86× | Home & Garden |
| Urban horticulture | 1.57× | Home & Garden |
| Metamorphoses | 2.7× | Literature |
| Hector (musician) | 6.28× | Music & Radio |
| Icon (magazine) | 1.76× | Arts & Culture |
| Jonah | 3.71× | |
| MK | 1.89× | Music & Radio |
| KLIX (AM) | 1.56× | Music & Radio |
| Esra Erol | 3.33× | Movies & TV |
| Schweinshaxe | 2.8× | Food & Beverages |
| Home Delivery | 1.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.81 |
| Sustainability | BALANCE | 1.65 |
| DIY Mentality | THRILL | 1.64 |
| Patriotism | CONSERVATISM | 1.49 |
| Quality Awareness | PREMIUM | 1.33 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.3% |
| China | 19.5% |
| Australia | 7.6% |
See Sungrow audiences in other countries
More Photovoltaics audiences in Germany
Frequently asked questions
How many fans does Sungrow have in Germany?
Sungrow has an estimated audience of 244,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sungrow fans?
31.8% of Sungrow fans are female, 68.2% are male, with an average age of 46.2 years.
Which brands do Sungrow fans like most?
Sungrow fans show strongest brand affinity for Assisi (22.63×), Cocktail (1.73×), and Intraocular lens (12.79×) over the country average.
Where do Sungrow fans live in Germany?
Sungrow fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,231), Bayern (reach 75,427), and Baden-Württemberg (reach 42,797). These three regions account for the largest share of the active audience.
What other brands do Sungrow fans also like?
Beyond Sungrow itself, the audience over-indexes on Cocktail (1.73×), Intraocular lens (12.79×), CAC 40 (1.67×), and Israel (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sungrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.