Hoymiles Audience in Germany
Hoymiles has an estimated audience of 247,872 people in Germany. 31.2% are female, 68.8% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Photovoltaic system, Photovoltaics, Solar cell, Solar power, Efficient energy use.
The average Hoymiles fan in Germany is 46.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Photovoltaic system, Photovoltaics, Solar cell, with strongest over-indexing on Photovoltaic system (43× the country average). Demographically, the Hoymiles audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Photovoltaics
Demographics of Hoymiles fans
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 46.2 |
| Estimated audience size | 247,872 |
Audience persona
The typical Hoymiles fan in Germany is more male, around 46.2 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,198 | 0.96× |
| Bayern | 44,557 | 1.12× |
| Baden-Württemberg | 35,672 | 1.05× |
| Niedersachsen | 31,186 | 1.3× |
| Hessen | 19,246 | 1.02× |
| Rheinland-Pfalz | 15,735 | 1.27× |
| Sachsen | 12,931 | 1.06× |
| Schleswig-Holstein | 9,845 | 1.11× |
| Thüringen | 8,740 | 1.38× |
| Brandenburg | 8,516 | 1.11× |
| Sachsen-Anhalt | 6,926 | 1.08× |
| Berlin | 6,556 | 0.59× |
| Hamburg | 3,605 | 0.64× |
| Saarland | 3,106 | 1.02× |
| Mecklenburg-Vorpommern | 2,741 | 0.58× |
| Bremen | 1,502 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaic system | 43× | Home & Garden |
| Photovoltaics | 18.65× | Home & Garden |
| Solar cell | 21.73× | Home & Garden |
| Solar power | 13.11× | Home & Garden |
| Efficient energy use | 10.14× | Technology & Electronics |
| Renewable energy | 5.82× | Business & Career |
| Sustainable energy | 5.57× | Home & Garden |
| Solar energy | 5.51× | Home & Garden |
| Central heating | 11.04× | Home & Garden |
| Satire | 5.23× | Literature |
| FRITZ!Box | 3.59× | Technology & Electronics |
| Tesla Model X | 10.39× | Cars & Mobility |
| Nissan Leaf | 15.33× | Cars & Mobility |
| Wind power | 9.01× | Home & Garden |
| Solar panel | 4.58× | Home & Garden |
| Obi (store) | 2.12× | Shopping |
| Solar water heating | 20.01× | Home & Garden |
| Tagesschau | 1.84× | Movies & TV |
| Volkswagen Up | 10.66× | Cars & Mobility |
| Heat pump | 5.33× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.19 |
| Need for Security | CONSERVATISM | 1.8 |
| DIY Mentality | THRILL | 1.66 |
| Patriotism | CONSERVATISM | 1.38 |
| Quality Awareness | PREMIUM | 1.33 |
| Risk Appetite | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 52.6% |
| China | 8.4% |
| France | 8.4% |
See Hoymiles audiences in other countries
More Photovoltaics audiences in Germany
Frequently asked questions
How many fans does Hoymiles have in Germany?
Hoymiles has an estimated audience of 247,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hoymiles fans?
31.2% of Hoymiles fans are female, 68.8% are male, with an average age of 46.2 years.
Which brands do Hoymiles fans like most?
Hoymiles fans show strongest brand affinity for Photovoltaic system (43×), Photovoltaics (18.65×), and Solar cell (21.73×) over the country average.
Where do Hoymiles fans live in Germany?
Hoymiles fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,198), Bayern (reach 44,557), and Baden-Württemberg (reach 35,672). These three regions account for the largest share of the active audience.
What other brands do Hoymiles fans also like?
Beyond Hoymiles itself, the audience over-indexes on Photovoltaics (18.65×), Solar cell (21.73×), Solar power (13.11×), and Efficient energy use (10.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hoymiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.