Rascasse Audience Intelligence

Hoymiles Target Market in Germany

A data profile of the people who buy, follow and care about Hoymiles in Germany — modelled from more than twelve digital signal sources. Hoymiles has an estimated audience of 234,010 people in Germany.

#3among Photovoltaics in Germany#2594among Brand in Germany#972in Home & Garden

The average Hoymiles fan in Germany is 45.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photovoltaic system, Photovoltaics, Solar cell, with strongest over-indexing on Photovoltaic system (49.95× the country average).

Demographically, the Hoymiles audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hoymiles fan in Germany is more male, around 45.3 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.

Category: Home & Garden · Type: Brand · Subtype: Photovoltaics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoymiles profile in Germany.

Audience size
234K
in Germany
Gender
25.7%♀
74.3% male
Age
45.3
average years
Country rank
#20532
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hoymiles

25.7% are female, 74.3% are male, average age 45.3.

Fig. 02

Gender split

25.7%
Female
74.3%
Male
Demographic split for Hoymiles audience in Germany
MetricValue
Female25.7%
Male74.3%
Average age45.3
Estimated audience size234,010
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Hoymiles audience in Germany
Age bracketShare%
16-197%
20-2913%
30-3922%
40-4928%
50+31%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Hoymiles audience comes from Germany.

Worldwide audience distribution share by country for Hoymiles
CountryShare
Germany49.7%
China8.5%
France8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoymiles audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hoymiles customers by region in Germany
#RegionReachAffinity×
01Thüringen~8K1.36×
02Rheinland-Pfalz~20K1.26×
03Niedersachsen~30K1.24×
04Sachsen-Anhalt~7K1.12×
05Brandenburg~8K1.11×
06Bayern~40K1.07×
07Sachsen~10K1.07×
08Schleswig-Holstein~9K1.07×
09Saarland~3K1.07×
10Baden-Württemberg~30K1.03×
11Hessen~20K0.99×
12Nordrhein-Westfalen~50K0.94×
13Bremen~2K0.80×
14Mecklenburg-Vorpommern~3K0.76×
15Hamburg~4K0.66×
16Berlin~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Hoymiles, Germany
0.59×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoymiles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoymiles audience
#·InterestCategoryAffinity×
01Photovoltaic systemHome & Garden49.95×
02Solar cellHome & Garden33.90×
03PhotovoltaicsHome & Garden28.63×
04Solar water heatingHome & Garden28.47×
05Solar powerHome & Garden20.41×
06Efficient energy useTechnology & Electronics17.53×
07Nissan LeafCars & Mobility17.04×
08Central heatingHome & Garden15.04×
09Energy conservationHome & Garden14.46×
10Tesla Model XCars & Mobility14.28×
11Volkswagen UpCars & Mobility12.34×
12Tesla Model SCars & Mobility11.13×
13Wind powerHome & Garden11.08×
14Solar energyHome & Garden8.08×
15Renewable energyBusiness & Career7.35×
16Sustainable energyHome & Garden7.17×
17Solar panelHome & Garden4.76×
18HVACHome & Garden4.69×
19FRITZ!BoxTechnology & Electronics3.97×
20EnergyHome & Garden3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoymiles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoymiles audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.48×
Need for SecurityCONSERVATISM2.08×
Quality AwarenessPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoymiles audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Price SensitivityPREMIUM0.67×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hoymiles's target market in Germany?

Hoymiles's target market in Germany covers an estimated 234,010 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hoymiles customers?

25.7% of the Hoymiles audience are female, 74.3% are male, with an average age of 45.3 years.

03

Which brands do Hoymiles fans like most?

Hoymiles fans show strongest brand affinity for Photovoltaic system (49.95×), Photovoltaics (28.63×), and Solar cell (33.9×) over the country average.

04

Where do Hoymiles fans live in Germany?

Hoymiles fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hoymiles fans also like?

Beyond Hoymiles itself, the audience over-indexes on Photovoltaics (28.63×), Solar cell (33.9×), Solar power (20.41×), and Efficient energy use (17.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photovoltaics audiences in Germany

See Hoymiles audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hoymiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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