Rascasse Audience Intelligence

Growatt Target Market in Germany

A data profile of the people who buy, follow and care about Growatt in Germany — modelled from more than twelve digital signal sources. Growatt has an estimated audience of 260,946 people in Germany.

#2among Photovoltaics in Germany#2429among Brand in Germany#908in Home & Garden

The average Growatt fan in Germany is 45.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photovoltaic system, Photovoltaics, Solar power, with strongest over-indexing on Photovoltaic system (49.88× the country average).

Demographically, the Growatt audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Growatt fan in Germany is more male, around 45.3 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.

Category: Home & Garden · Type: Brand · Subtype: Photovoltaics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Growatt profile in Germany.

Audience size
261K
in Germany
Gender
27.6%♀
72.4% male
Age
45.3
average years
Country rank
#19103
Brand in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Growatt

27.6% are female, 72.4% are male, average age 45.3.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Growatt audience in Germany
MetricValue
Female27.6%
Male72.4%
Average age45.3
Estimated audience size260,946
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Growatt audience in Germany
Age bracketShare%
16-197%
20-2913%
30-3922%
40-4928%
50+31%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Growatt audience comes from Germany.

Worldwide audience distribution share by country for Growatt
CountryShare
Germany24.8%
China20.2%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Growatt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Growatt customers by region in Germany
#RegionReachAffinity×
01Thüringen~9K1.30×
02Niedersachsen~30K1.26×
03Sachsen-Anhalt~9K1.23×
04Rheinland-Pfalz~20K1.21×
05Sachsen~20K1.20×
06Brandenburg~10K1.19×
07Baden-Württemberg~40K1.08×
08Nordrhein-Westfalen~60K1.00×
09Saarland~3K1.00×
10Schleswig-Holstein~10K0.99×
11Bayern~40K0.94×
12Hessen~20K0.93×
13Mecklenburg-Vorpommern~5K0.84×
14Bremen~2K0.76×
15Hamburg~4K0.65×
16Berlin~8K0.59×
Fig. 06

Affinity by region

Affinity by region — Growatt, Germany
0.59×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Growatt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Growatt audience
#·InterestCategoryAffinity×
01Photovoltaic systemHome & Garden49.88×
02PhotovoltaicsHome & Garden38.03×
03Solar cellHome & Garden30.95×
04Solar water heatingHome & Garden28.94×
05Solar powerHome & Garden22.31×
06Nissan LeafCars & Mobility19.41×
07Homeowner associationBusiness & Career16.81×
08Efficient energy useTechnology & Electronics16.79×
09Tesla Model XCars & Mobility16.75×
10Energy conservationHome & Garden16.34×
11Tesla Model SCars & Mobility13.18×
12Volkswagen UpCars & Mobility12.72×
13Central heatingHome & Garden11.66×
14BMW i3Cars & Mobility11.44×
15Wind powerHome & Garden9.43×
16Solar energyHome & Garden8.19×
17Renewable energyBusiness & Career7.67×
18Sustainable energyHome & Garden7.35×
19FRITZ!BoxTechnology & Electronics3.58×
20EnergyHome & Garden3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Growatt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Growatt audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.49×
Need for SecurityCONSERVATISM1.99×
Quality AwarenessPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Growatt audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
CreativityOPEN0.68×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Growatt's target market in Germany?

Growatt's target market in Germany covers an estimated 260,946 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Growatt customers?

27.6% of the Growatt audience are female, 72.4% are male, with an average age of 45.3 years.

03

Which brands do Growatt fans like most?

Growatt fans show strongest brand affinity for Photovoltaic system (49.88×), Photovoltaics (38.03×), and Solar power (22.31×) over the country average.

04

Where do Growatt fans live in Germany?

Growatt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Growatt fans also like?

Beyond Growatt itself, the audience over-indexes on Photovoltaics (38.03×), Solar power (22.31×), Solar cell (30.95×), and Efficient energy use (16.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photovoltaics audiences in Germany

See Growatt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Growatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →