Growatt Audience in Germany
Growatt has an estimated audience of 289,192 people in Germany. 32.4% are female, 67.6% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Assisi, HydraFacial, Cocktail, CAC 40, Intraocular lens.
The average Growatt fan in Germany is 45.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Assisi, HydraFacial, Cocktail, with strongest over-indexing on Assisi (27.74× the country average). Demographically, the Growatt audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Photovoltaics
Demographics of Growatt fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 45.7 |
| Estimated audience size | 289,192 |
Audience persona
The typical Growatt fan in Germany is more male, around 45.7 years old, with strong Sustainability tendencies and a notable affinity for Assisi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,313 | 1.05× |
| Bayern | 45,318 | 0.97× |
| Baden-Württemberg | 42,810 | 1.08× |
| Niedersachsen | 37,002 | 1.32× |
| Hessen | 21,058 | 0.96× |
| Rheinland-Pfalz | 17,927 | 1.24× |
| Sachsen | 17,719 | 1.25× |
| Brandenburg | 10,764 | 1.2× |
| Schleswig-Holstein | 10,257 | 0.99× |
| Thüringen | 9,728 | 1.32× |
| Sachsen-Anhalt | 9,470 | 1.26× |
| Berlin | 7,670 | 0.59× |
| Hamburg | 4,257 | 0.65× |
| Mecklenburg-Vorpommern | 3,290 | 0.6× |
| Saarland | 3,144 | 0.89× |
| Bremen | 1,571 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Assisi | 27.74× | Travel & Leisure |
| HydraFacial | 8.93× | Beauty & Wellness |
| Cocktail | 1.67× | Food & Beverages |
| CAC 40 | 1.7× | Business & Career |
| Intraocular lens | 9.89× | Health |
| Stamp collecting | 4.86× | Home & Garden |
| Young Guns (band) | 10.7× | Music & Radio |
| Metamorphoses | 2.77× | Literature |
| Stucco | 2.17× | Home & Garden |
| Israel | 1.63× | Travel & Leisure |
| Hector (musician) | 6.94× | Music & Radio |
| Icon (magazine) | 1.86× | Arts & Culture |
| Jonah | 3.64× | |
| Gründerzeit | 3.45× | Politics & Society |
| MK | 1.78× | Music & Radio |
| Sanremo | 5.52× | Travel & Leisure |
| Schweinshaxe | 2.65× | Food & Beverages |
| Esra Erol | 3.09× | Movies & TV |
| Carrie (novel) | 3.05× | Literature |
| Godzilla (1954 film) | 2.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.35 |
| DIY Mentality | THRILL | 1.74 |
| Need for Security | CONSERVATISM | 1.68 |
| Patriotism | CONSERVATISM | 1.38 |
| Quality Awareness | PREMIUM | 1.35 |
| Risk Appetite | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.6% |
| China | 19.1% |
| Brazil | 8.5% |
See Growatt audiences in other countries
More Photovoltaics audiences in Germany
Frequently asked questions
How many fans does Growatt have in Germany?
Growatt has an estimated audience of 289,192 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Growatt fans?
32.4% of Growatt fans are female, 67.6% are male, with an average age of 45.7 years.
Which brands do Growatt fans like most?
Growatt fans show strongest brand affinity for Assisi (27.74×), HydraFacial (8.93×), and Cocktail (1.67×) over the country average.
Where do Growatt fans live in Germany?
Growatt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,313), Bayern (reach 45,318), and Baden-Württemberg (reach 42,810). These three regions account for the largest share of the active audience.
What other brands do Growatt fans also like?
Beyond Growatt itself, the audience over-indexes on HydraFacial (8.93×), Cocktail (1.67×), CAC 40 (1.7×), and Intraocular lens (9.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Growatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.