Wireless network Audience in Germany
Wireless network has an estimated audience of 716,374 people in Germany. 41.3% are female, 58.7% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Drive, FRITZ!Box, Office 365, Google Maps, Photocopier.
The average Wireless network fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Drive, FRITZ!Box, Office 365, with strongest over-indexing on Google Drive (10.01× the country average). Demographically, the Wireless network audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Wireless network fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 41.0 |
| Estimated audience size | 716,374 |
Audience persona
The typical Wireless network fan in Germany is more male, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 41,762 | 0.27× |
| Bayern | 40,002 | 0.35× |
| Baden-Württemberg | 28,239 | 0.29× |
| Thüringen | 24,745 | 1.36× |
| Niedersachsen | 24,076 | 0.35× |
| Sachsen-Anhalt | 24,032 | 1.29× |
| Rheinland-Pfalz | 22,992 | 0.64× |
| Brandenburg | 22,274 | 1× |
| Mecklenburg-Vorpommern | 22,143 | 1.62× |
| Sachsen | 21,912 | 0.62× |
| Saarland | 21,012 | 2.39× |
| Bremen | 20,947 | 3.42× |
| Schleswig-Holstein | 20,630 | 0.8× |
| Hessen | 18,798 | 0.34× |
| Berlin | 14,766 | 0.46× |
| Hamburg | 12,958 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 10.01× | Technology & Electronics |
| FRITZ!Box | 6.3× | Technology & Electronics |
| Office 365 | 9.93× | Technology & Electronics |
| Google Maps | 4.78× | Internet & Social Media |
| Photocopier | 19.48× | Business & Career |
| WebEx | 17.23× | Technology & Electronics |
| Battery charger | 12.77× | Home & Garden |
| BMW i8 | 16.53× | Cars & Mobility |
| Ornamental plant | 4.15× | Home & Garden |
| UniFi | 20× | Technology & Electronics |
| Tagesschau | 2.08× | Movies & TV |
| 2.33× | Internet & Social Media | |
| Transfermarkt | 2.73× | Sports |
| Family car | 4.38× | Cars & Mobility |
| Google Chrome | 6.6× | Internet & Social Media |
| Wireless LAN | 6.59× | Technology & Electronics |
| Renewable energy | 2.5× | Business & Career |
| Arnold Schwarzenegger | 5× | Movies & TV |
| Ryanair | 2.04× | Travel & Leisure |
| Advanced Micro Devices | 7.04× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.87 |
| Family Orientation | CONSERVATISM | 1.62 |
| Need for Security | CONSERVATISM | 1.56 |
| Sustainability | BALANCE | 1.52 |
| DIY Mentality | THRILL | 1.38 |
| Community Orientation | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Italy | 6.5% |
| Japan | 4.4% |
See Wireless network audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wireless network have in Germany?
Wireless network has an estimated audience of 716,374 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wireless network fans?
41.3% of Wireless network fans are female, 58.7% are male, with an average age of 41.0 years.
Which brands do Wireless network fans like most?
Wireless network fans show strongest brand affinity for Google Drive (10.01×), FRITZ!Box (6.3×), and Office 365 (9.93×) over the country average.
Where do Wireless network fans live in Germany?
Wireless network fans in Germany are most concentrated in Nordrhein-Westfalen (reach 41,762), Bayern (reach 40,002), and Baden-Württemberg (reach 28,239). These three regions account for the largest share of the active audience.
What other brands do Wireless network fans also like?
Beyond Wireless network itself, the audience over-indexes on FRITZ!Box (6.3×), Office 365 (9.93×), Google Maps (4.78×), and Photocopier (19.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wireless network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.