A data profile of the people who buy, follow and care about Plastic in Australia — modelled from more than twelve digital signal sources. Plastic has an estimated audience of 4,230,822 people in Australia.
Plastic has an estimated audience of 4,230,822 people in Australia. 60.1% are female, 39.9% are male, average age 42.9. Top brand affinities: Blanket, Stainless steel, Natural skin care, Sustainable products, Backpack.
Top brand affinities include Blanket, Stainless steel, Natural skin care, with strongest over-indexing on Blanket (1.88× the country average).
Demographically, the Plastic audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, DIY Mentality.
The typical Plastic fan in Australia is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Blanket.
The key figures that characterise the Plastic profile in Australia.
60.1% are female, 39.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 42.9 |
| Estimated audience size | 4,230,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Plastic audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 6.4% |
| Italy | 4.5% |
The strongest cross-interests of the Plastic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DVD player | Technology & Electronics | 3.04× | ||
| 02 | Plastic pollution | Politics & Society | 2.17× | ||
| 03 | Reuse | Home & Garden | 2.10× | ||
| 04 | Sustainable clothing | Fashion & Accessoires | 1.95× | ||
| 05 | Tablecloth | Home & Garden | 1.91× | ||
| 06 | Blanket | Home & Garden | 1.88× | ||
| 07 | Sustainable products | Politics & Society | 1.87× | ||
| 08 | Sleeping bag | Home & Garden | 1.81× | ||
| 09 | Laundry detergent | Home & Garden | 1.68× | ||
| 10 | Flea market | Home & Garden | 1.64× | ||
| 11 | Masonry | Home & Garden | 1.62× | ||
| 12 | Toilet paper | Home & Garden | 1.60× | ||
| 13 | Climate change | Home & Garden | 1.59× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.53× | ||
| 15 | Washing | Beauty & Wellness | 1.53× | ||
| 16 | Futon | Home & Garden | 1.53× | ||
| 17 | Stainless steel | Home & Garden | 1.52× | ||
| 18 | Backpack | Fashion & Accessoires | 1.51× | ||
| 19 | Hot chocolate | Food & Beverages | 1.51× | ||
| 20 | West Elm | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.41× | |
| DIY Mentality | THRILL | 1.31× | |
| Tradition | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.82× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Quality Awareness | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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