A data profile of the people who buy, follow and care about Plastic in Netherlands — modelled from more than twelve digital signal sources. Plastic has an estimated audience of 1,706,362 people in Netherlands.
Plastic has an estimated audience of 1,706,362 people in Netherlands. 54.4% are female, 45.6% are male, average age 45.5. Top brand affinities: Jumbo (supermarket), WhatsApp, Hornbach, Rabobank, Aldi.
Top brand affinities include Jumbo (supermarket), WhatsApp, Hornbach, with strongest over-indexing on Jumbo (supermarket) (1.9× the country average).
Demographically, the Plastic audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Extroversion.
The typical Plastic fan in Netherlands is balanced, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Plastic profile in Netherlands.
54.4% are female, 45.6% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 45.5 |
| Estimated audience size | 1,706,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Plastic audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 6.4% |
| Italy | 4.5% |
The strongest cross-interests of the Plastic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plastic recycling | Politics & Society | 5.88× | ||
| 02 | Walking | Sports | 2.15× | ||
| 03 | Toys | Games | 2.06× | ||
| 04 | Internet & Social Media | 1.91× | |||
| 05 | Jumbo (supermarket) | Shopping | 1.90× | ||
| 06 | Hornbach | Shopping | 1.85× | ||
| 07 | Rabobank | Business & Career | 1.78× | ||
| 08 | Hair products | Beauty & Wellness | 1.78× | ||
| 09 | Etos | Health | 1.76× | ||
| 10 | Aldi | Shopping | 1.68× | ||
| 11 | Belgium | Travel & Leisure | 1.66× | ||
| 12 | Happiness | Health | 1.65× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 14 | ABN AMRO | Business & Career | 1.63× | ||
| 15 | Canada | Travel & Leisure | 1.61× | ||
| 16 | Kitchen | Home & Garden | 1.56× | ||
| 17 | Internet & Social Media | 1.55× | |||
| 18 | Ziggo | Technology & Electronics | 1.55× | ||
| 19 | Family | Kids & Family | 1.52× | ||
| 20 | Nature | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.96× | |
| Extroversion | THRILL | 1.61× | |
| Early Adopter Mentality | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.93× | |
| Spirituality | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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