A data profile of the people who buy, follow and care about Plastic in Italy — modelled from more than twelve digital signal sources. Plastic has an estimated audience of 7,212,328 people in Italy.
The average Plastic fan in Italy is 43.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Satire, Harry Potter, with strongest over-indexing on Wikipedia (3.78× the country average).
Demographically, the Plastic audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Sustainability, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Plastic fan in Italy is balanced, around 43.3 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Plastic profile in Italy.
50.4% are female, 49.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.3 |
| Estimated audience size | 7,212,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Plastic audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 6.4% |
| Italy | 4.5% |
Where the Plastic audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~3.5M | 2.62× | |
| 02 | Friuli-Venezia Giulia | ~200K | 1.70× | |
| 03 | Veneto | ~700K | 1.17× | |
| 04 | Aosta Valley | ~20K | 1.03× | |
| 05 | Molise | ~30K | 0.99× | |
| 06 | Emilia-Romagna | ~600K | 0.96× | |
| 07 | Piedmont | ~500K | 0.95× | |
| 08 | Umbria | ~100K | 0.95× | |
| 09 | Basilicata | ~60K | 0.95× | |
| 10 | Campania | ~800K | 0.94× | |
| 11 | Lazio | ~800K | 0.93× | |
| 12 | Trentino-Alto Adige/Südtirol | ~100K | 0.93× | |
| 13 | Marche | ~200K | 0.92× | |
| 14 | Puglia | ~500K | 0.91× | |
| 15 | Tuscany | ~400K | 0.91× | |
| 16 | Liguria | ~200K | 0.91× | |
| 17 | Calabria | ~200K | 0.89× | |
| 18 | Abruzzo | ~100K | 0.89× | |
| 19 | Sicilia | ~600K | 0.88× | |
| 20 | Sardinia | ~200K | 0.87× |
The strongest cross-interests of the Plastic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.78× | ||
| 02 | Parental leave | Kids & Family | 3.64× | ||
| 03 | Ethical consumerism | Shopping | 3.36× | ||
| 04 | Satire | Literature | 2.87× | ||
| 05 | Baby food | Kids & Family | 2.86× | ||
| 06 | Breastfeeding | Kids & Family | 2.83× | ||
| 07 | Air conditioning | Technology & Electronics | 2.00× | ||
| 08 | Mediaset | Technology & Electronics | 1.92× | ||
| 09 | Champagne | Food & Beverages | 1.74× | ||
| 10 | Volunteering | Politics & Society | 1.70× | ||
| 11 | Sanremo Music Festival | Music & Radio | 1.70× | ||
| 12 | Superman | Movies & TV | 1.68× | ||
| 13 | Animal rights | Politics & Society | 1.68× | ||
| 14 | Batman | Movies & TV | 1.67× | ||
| 15 | Luxury real estate | Business & Career | 1.67× | ||
| 16 | Milk | Food & Beverages | 1.63× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.60× | ||
| 18 | Art exhibition | Arts & Culture | 1.57× | ||
| 19 | Singer-songwriter | Music & Radio | 1.54× | ||
| 20 | Harry Potter | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.39× | |
| Community Orientation | OPEN | 1.25× | |
| Risk Appetite | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Plastic has an estimated audience of 7,212,328 people in Italy, concentrated in Lombardy and Lazio.
50.4% of Plastic fans are female, 49.6% are male, with an average age of 43.3 years.
Plastic fans show strongest brand affinity for Wikipedia (3.78×), Satire (2.87×), and Harry Potter (1.53×) over the country average.
Plastic fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~800K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Plastic itself, the audience over-indexes on Satire (2.87×), Harry Potter (1.53×), Volunteering (1.7×), and Singer-songwriter (1.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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