A data profile of the people who buy, follow and care about Plastic in Portugal — modelled from more than twelve digital signal sources. Plastic has an estimated audience of 1,682,328 people in Portugal.
The average Plastic fan in Portugal is 45.5 years old, more female, and lives primarily in Porto District.
The audience is concentrated in Porto District, Aveiro District, Lisbon District.
Top brand affinities include WhatsApp, Fnac, Black Friday (shopping), with strongest over-indexing on WhatsApp (1.55× the country average).
Demographically, the Plastic audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Plastic fan in Portugal is more female, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Plastic profile in Portugal.
57.9% are female, 42.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 45.5 |
| Estimated audience size | 1,682,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Plastic audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 6.4% |
| Italy | 4.5% |
Where the Plastic audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aveiro District | ~400K | 3.23× | |
| 02 | Porto District | ~600K | 1.71× | |
| 03 | Santarém District | ~100K | 1.71× | |
| 04 | Leiria District | ~100K | 1.22× | |
| 05 | Braga District | ~200K | 1.05× | |
| 06 | Coimbra District | ~80K | 1.02× | |
| 07 | Portalegre District | ~20K | 1.02× | |
| 08 | Bragança District | ~20K | 1.00× | |
| 09 | Guarda District | ~20K | 0.99× | |
| 10 | Beja District | ~30K | 0.98× | |
| 11 | Vila Real District | ~30K | 0.97× | |
| 12 | Castelo Branco District | ~30K | 0.96× | |
| 13 | Évora District | ~30K | 0.96× | |
| 14 | Viana do Castelo District | ~40K | 0.95× | |
| 15 | Viseu District | ~50K | 0.94× | |
| 16 | Azores | ~40K | 0.94× | |
| 17 | Madeira | ~50K | 0.93× | |
| 18 | Faro District | ~90K | 0.86× | |
| 19 | Setúbal District | ~200K | 0.84× | |
| 20 | Lisbon District | ~400K | 0.75× |
The strongest cross-interests of the Plastic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zero waste | Home & Garden | 2.25× | ||
| 02 | Rio Ave F.C. | Sports | 1.80× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 1.78× | ||
| 04 | Purchase discount | Shopping | 1.64× | ||
| 05 | Vitória S.C. | Sports | 1.62× | ||
| 06 | Black Friday (shopping) | Shopping | 1.59× | ||
| 07 | Grocery store | Food & Beverages | 1.59× | ||
| 08 | Costume jewelry | Fashion & Accessoires | 1.58× | ||
| 09 | Fnac | Shopping | 1.56× | ||
| 10 | EDreams | Travel & Leisure | 1.56× | ||
| 11 | Internet & Social Media | 1.55× | |||
| 12 | Shampoo | Beauty & Wellness | 1.55× | ||
| 13 | French cuisine | Food & Beverages | 1.55× | ||
| 14 | Fast food restaurants | Food & Beverages | 1.54× | ||
| 15 | Norauto | Cars & Mobility | 1.54× | ||
| 16 | Web application | Technology & Electronics | 1.54× | ||
| 17 | Romance novels | Literature | 1.53× | ||
| 18 | First-person shooter games | Games | 1.52× | ||
| 19 | Sustainable energy | Home & Garden | 1.51× | ||
| 20 | Donation | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.38× | |
| DIY Mentality | THRILL | 1.36× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.81× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Plastic has an estimated audience of 1,682,328 people in Portugal, concentrated in Porto District and Aveiro District.
57.9% of Plastic fans are female, 42.1% are male, with an average age of 45.5 years.
Plastic fans show strongest brand affinity for WhatsApp (1.55×), Fnac (1.56×), and Black Friday (shopping) (1.59×) over the country average.
Plastic fans in Portugal are most concentrated in Porto District (reach ~600K), Aveiro District (reach ~400K), and Lisbon District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Plastic itself, the audience over-indexes on Fnac (1.56×), Black Friday (shopping) (1.59×), Costume jewelry (1.58×), and EDreams (1.56×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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