A data profile of the people who buy, follow and care about Plastic in Denmark — modelled from more than twelve digital signal sources. Plastic has an estimated audience of 954,508 people in Denmark.
Plastic has an estimated audience of 954,508 people in Denmark. 61.5% are female, 38.5% are male, average age 44.8. Top brand affinities: Toys, Uniqlo, Kindergarten, Sunglasses, Local food.
Top brand affinities include Toys, Uniqlo, Kindergarten, with strongest over-indexing on Toys (1.86× the country average).
Demographically, the Plastic audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Plastic fan in Denmark is more female, around 44.8 years old, with strong Extroversion tendencies and a notable affinity for Toys.
The key figures that characterise the Plastic profile in Denmark.
61.5% are female, 38.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 44.8 |
| Estimated audience size | 954,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Plastic audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 6.4% |
| Italy | 4.5% |
The strongest cross-interests of the Plastic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zero waste | Home & Garden | 2.15× | ||
| 02 | Animal rights | Politics & Society | 1.91× | ||
| 03 | Uniqlo | Shopping | 1.87× | ||
| 04 | Toys | Games | 1.86× | ||
| 05 | Local food | Food & Beverages | 1.67× | ||
| 06 | Luxury real estate | Business & Career | 1.67× | ||
| 07 | Vintage clothing | Fashion & Accessoires | 1.66× | ||
| 08 | Fair trade | Business & Career | 1.64× | ||
| 09 | Kindergarten | Kids & Family | 1.63× | ||
| 10 | Intersport | Shopping | 1.62× | ||
| 11 | Sunglasses | Fashion & Accessoires | 1.58× | ||
| 12 | Eyewear | Fashion & Accessoires | 1.58× | ||
| 13 | Hair coloring | Beauty & Wellness | 1.58× | ||
| 14 | Science fiction movies | Movies & TV | 1.53× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.53× | ||
| 16 | Stockholm | Travel & Leisure | 1.52× | ||
| 17 | Circus | Kids & Family | 1.51× | ||
| 18 | Wedding ring | Fashion & Accessoires | 1.51× | ||
| 19 | Interflora | Shopping | 1.50× | ||
| 20 | Cholesterol | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.35× | |
| Community Orientation | OPEN | 1.33× | |
| Sustainability | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Mindfulness | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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