A data profile of the people who buy, follow and care about Concrete in Australia — modelled from more than twelve digital signal sources. Concrete has an estimated audience of 3,702,330 people in Australia.
Concrete has an estimated audience of 3,702,330 people in Australia. 47.4% are female, 52.6% are male, average age 43.6. Top brand affinities: National Australia Bank, Auction, Real property, Swimming pool, Masonry.
Top brand affinities include National Australia Bank, Auction, Real property, with strongest over-indexing on National Australia Bank (1.87× the country average).
Demographically, the Concrete audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
The typical Concrete fan in Australia is balanced, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for National Australia Bank.
The key figures that characterise the Concrete profile in Australia.
47.4% are female, 52.6% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 43.6 |
| Estimated audience size | 3,702,330 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Concrete audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.7% |
| Brazil | 5.9% |
The strongest cross-interests of the Concrete audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masonry | Home & Garden | 3.33× | ||
| 02 | Fencing | Sports | 2.55× | ||
| 03 | Pergola | Home & Garden | 2.30× | ||
| 04 | Excavator | Cars & Mobility | 2.09× | ||
| 05 | Hat | Fashion & Accessoires | 1.91× | ||
| 06 | National Australia Bank | Business & Career | 1.87× | ||
| 07 | Window blind | Home & Garden | 1.85× | ||
| 08 | Lawn mower | Home & Garden | 1.80× | ||
| 09 | Stainless steel | Home & Garden | 1.75× | ||
| 10 | Real property | Home & Garden | 1.72× | ||
| 11 | Forestry | Home & Garden | 1.69× | ||
| 12 | Van | Cars & Mobility | 1.68× | ||
| 13 | Auction | Shopping | 1.62× | ||
| 14 | Plumbing | Home & Garden | 1.59× | ||
| 15 | Swimming pool | Sports | 1.58× | ||
| 16 | Innovation | Business & Career | 1.58× | ||
| 17 | Hardware store | Home & Garden | 1.58× | ||
| 18 | Wikipedia | Internet & Social Media | 1.56× | ||
| 19 | Helicopter | Cars & Mobility | 1.55× | ||
| 20 | Refrigerator | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.35× | |
| DIY Mentality | THRILL | 1.24× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Travelling | THRILL | 0.87× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.