A data profile of the people who buy, follow and care about Hat in Australia — modelled from more than twelve digital signal sources. Hat has an estimated audience of 1,995,396 people in Australia.
The average Hat fan in Australia is 43.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Concrete, Brick, Door, with strongest over-indexing on Concrete (1.91× the country average).
Demographically, the Hat audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Hat fan in Australia is more female, around 43.3 years old, with strong Creativity tendencies and a notable affinity for Concrete.
The key figures that characterise the Hat profile in Australia.
62.3% are female, 37.7% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 43.3 |
| Estimated audience size | 1,995,396 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Hat audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 10.0% |
| Brazil | 6.4% |
Where the Hat audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~800K | 1.12× | |
| 02 | Queensland | ~500K | 1.12× | |
| 03 | Western Australia | ~300K | 1.10× | |
| 04 | Northern Territory | ~20K | 1.00× | |
| 05 | Victoria | ~600K | 0.99× | |
| 06 | South Australia | ~200K | 0.97× | |
| 07 | Tasmania | ~40K | 0.87× | |
| 08 | Australian Capital Territory | ~40K | 0.86× |
The strongest cross-interests of the Hat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapback (hat) | Fashion & Accessoires | 4.33× | ||
| 02 | Sequin | Fashion & Accessoires | 3.64× | ||
| 03 | Yo-yo | Sports | 3.63× | ||
| 04 | Headgear | Fashion & Accessoires | 2.97× | ||
| 05 | Brick | Home & Garden | 2.68× | ||
| 06 | Baseball cap | Fashion & Accessoires | 2.39× | ||
| 07 | Pearl | Fashion & Accessoires | 2.10× | ||
| 08 | Roof | Home & Garden | 2.02× | ||
| 09 | Concrete | Home & Garden | 1.91× | ||
| 10 | Scarf | Fashion & Accessoires | 1.91× | ||
| 11 | Coat (clothing) | Fashion & Accessoires | 1.81× | ||
| 12 | Door | Home & Garden | 1.79× | ||
| 13 | Dress shirt | Fashion & Accessoires | 1.70× | ||
| 14 | Wallet | Fashion & Accessoires | 1.67× | ||
| 15 | Cardigan (sweater) | Fashion & Accessoires | 1.66× | ||
| 16 | Rodeo | Sports | 1.55× | ||
| 17 | Jacket | Fashion & Accessoires | 1.54× | ||
| 18 | Housing estate | Home & Garden | 1.53× | ||
| 19 | Yarn | Fashion & Accessoires | 1.52× | ||
| 20 | Outerwear | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.20× | |
| Price Sensitivity | PREMIUM | 1.17× | |
| Extroversion | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.98× | |
| Early Adopter Mentality | POWER | 0.98× | |
| Need for Security | CONSERVATISM | 0.98× |
Hat has an estimated audience of 1,995,396 people in Australia, concentrated in New South Wales and Victoria.
62.3% of Hat fans are female, 37.7% are male, with an average age of 43.3 years.
Hat fans show strongest brand affinity for Concrete (1.91×), Brick (2.68×), and Door (1.79×) over the country average.
Hat fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hat itself, the audience over-indexes on Brick (2.68×), Door (1.79×), Roof (2.02×), and Headgear (2.97×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Hat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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