A data profile of the people who buy, follow and care about Jacket in Australia — modelled from more than twelve digital signal sources. Jacket has an estimated audience of 2,328,902 people in Australia.
Jacket has an estimated audience of 2,328,902 people in Australia. 69.5% are female, 30.5% are male, average age 43.0. Top brand affinities: Outerwear, Men's clothing, Uniqlo, Skirt, Discount stores.
Top brand affinities include Outerwear, Men's clothing, Uniqlo, with strongest over-indexing on Outerwear (4.36× the country average).
Demographically, the Jacket audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Jacket fan in Australia is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Outerwear.
The key figures that characterise the Jacket profile in Australia.
69.5% are female, 30.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 43.0 |
| Estimated audience size | 2,328,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Jacket audience comes from Australia.
| Country | Share |
|---|---|
| United States | 11.1% |
| Japan | 9.6% |
| China | 6.0% |
The strongest cross-interests of the Jacket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 4.36× | ||
| 02 | Patagonia | Fashion & Accessoires | 2.50× | ||
| 03 | Men's clothing | Fashion & Accessoires | 2.08× | ||
| 04 | Birkenstock | Fashion & Accessoires | 2.04× | ||
| 05 | Leggings | Fashion & Accessoires | 1.93× | ||
| 06 | Skirt | Fashion & Accessoires | 1.92× | ||
| 07 | Swarovski | Fashion & Accessoires | 1.88× | ||
| 08 | Uniqlo | Shopping | 1.86× | ||
| 09 | Kitchenware | Home & Garden | 1.77× | ||
| 10 | Knitting | Home & Garden | 1.76× | ||
| 11 | Earring | Fashion & Accessoires | 1.74× | ||
| 12 | Hoodie | Fashion & Accessoires | 1.74× | ||
| 13 | Blanket | Home & Garden | 1.72× | ||
| 14 | ASICS | Fashion & Accessoires | 1.69× | ||
| 15 | Bikini | Fashion & Accessoires | 1.69× | ||
| 16 | Discount stores | Shopping | 1.66× | ||
| 17 | Weaving | Fashion & Accessoires | 1.66× | ||
| 18 | Lingerie | Fashion & Accessoires | 1.63× | ||
| 19 | H&M | Shopping | 1.60× | ||
| 20 | Department store | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.40× | |
| Sustainability | BALANCE | 1.32× | |
| Luxury Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Pet Ownership | JOY | 0.89× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.