A data profile of the people who buy, follow and care about Jacket in South Africa — modelled from more than twelve digital signal sources. Jacket has an estimated audience of 992,251 people in South Africa.
Jacket has an estimated audience of 992,251 people in South Africa. 65.4% are female, 34.6% are male, average age 36.7. Top brand affinities: Outerwear, Children's clothing, Lacoste, High-net-worth individual, Puma.
Top brand affinities include Outerwear, Children's clothing, Lacoste, with strongest over-indexing on Outerwear (3.34× the country average).
Demographically, the Jacket audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Jacket fan in South Africa is more female, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Outerwear.
The key figures that characterise the Jacket profile in South Africa.
65.4% are female, 34.6% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 36.7 |
| Estimated audience size | 992,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 19% |
of the worldwide Jacket audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 11.1% |
| Japan | 9.6% |
| China | 6.0% |
The strongest cross-interests of the Jacket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 3.34× | ||
| 02 | Hermès | Fashion & Accessoires | 2.18× | ||
| 03 | G-Star Raw | Fashion & Accessoires | 2.00× | ||
| 04 | Lacoste | Fashion & Accessoires | 1.95× | ||
| 05 | High-net-worth individual | Business & Career | 1.87× | ||
| 06 | Levi Strauss & Co. | Fashion & Accessoires | 1.83× | ||
| 07 | Eyewear | Fashion & Accessoires | 1.67× | ||
| 08 | Lip gloss | Beauty & Wellness | 1.64× | ||
| 09 | Puma | Fashion & Accessoires | 1.62× | ||
| 10 | Under Armour | Fashion & Accessoires | 1.62× | ||
| 11 | Birkenstock | Fashion & Accessoires | 1.62× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.61× | ||
| 13 | Michael Kors | Fashion & Accessoires | 1.61× | ||
| 14 | Department store | Shopping | 1.58× | ||
| 15 | Versace | Fashion & Accessoires | 1.57× | ||
| 16 | Outlet store | Shopping | 1.55× | ||
| 17 | Pressure cooking | Home & Garden | 1.55× | ||
| 18 | Converse | Fashion & Accessoires | 1.54× | ||
| 19 | New Balance | Fashion & Accessoires | 1.51× | ||
| 20 | Vintage clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.43× | |
| Price Sensitivity | PREMIUM | 1.38× | |
| Quality Awareness | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Risk Appetite | THRILL | 0.79× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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