A data profile of the people who buy, follow and care about Jacket in Ireland — modelled from more than twelve digital signal sources. Jacket has an estimated audience of 751,237 people in Ireland.
Jacket has an estimated audience of 751,237 people in Ireland. 64.2% are female, 35.8% are male, average age 42.6. Top brand affinities: Men's clothing, Outerwear, Skirt, Greece, Hoodie.
Top brand affinities include Men's clothing, Outerwear, Skirt, with strongest over-indexing on Men's clothing (2.16× the country average).
Demographically, the Jacket audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Jacket fan in Ireland is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Jacket profile in Ireland.
64.2% are female, 35.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 42.6 |
| Estimated audience size | 751,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Jacket audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 11.1% |
| Japan | 9.6% |
| China | 6.0% |
The strongest cross-interests of the Jacket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 3.33× | ||
| 02 | Birkenstock | Fashion & Accessoires | 2.33× | ||
| 03 | Greece | Travel & Leisure | 2.19× | ||
| 04 | Men's clothing | Fashion & Accessoires | 2.16× | ||
| 05 | Canada Goose | Fashion & Accessoires | 2.07× | ||
| 06 | Stradivarius | Shopping | 1.97× | ||
| 07 | Hoodie | Fashion & Accessoires | 1.94× | ||
| 08 | New Look | Fashion & Accessoires | 1.80× | ||
| 09 | Dress shirt | Fashion & Accessoires | 1.79× | ||
| 10 | Skirt | Fashion & Accessoires | 1.77× | ||
| 11 | Levi Strauss & Co. | Fashion & Accessoires | 1.76× | ||
| 12 | Leggings | Fashion & Accessoires | 1.71× | ||
| 13 | Bikini | Fashion & Accessoires | 1.69× | ||
| 14 | Costume jewelry | Fashion & Accessoires | 1.63× | ||
| 15 | Weaving | Fashion & Accessoires | 1.60× | ||
| 16 | Hat | Fashion & Accessoires | 1.57× | ||
| 17 | Earring | Fashion & Accessoires | 1.54× | ||
| 18 | Skechers | Fashion & Accessoires | 1.54× | ||
| 19 | Mountain Warehouse | Fashion & Accessoires | 1.54× | ||
| 20 | Necklace | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Quality Awareness | PREMIUM | 1.25× | |
| Luxury Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.78× | |
| Travelling | THRILL | 0.87× | |
| Urban Lifestyle | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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