A data profile of the people who buy, follow and care about Jacket in Spain — modelled from more than twelve digital signal sources. Jacket has an estimated audience of 3,122,530 people in Spain.
Jacket has an estimated audience of 3,122,530 people in Spain. 71.3% are female, 28.7% are male, average age 43.8. Top brand affinities: Formal wear, Oysho, Mango, Massimo Dutti, Deal of the day.
Top brand affinities include Formal wear, Oysho, Mango, with strongest over-indexing on Formal wear (9.9× the country average).
Demographically, the Jacket audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Jacket fan in Spain is more female, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Formal wear.
The key figures that characterise the Jacket profile in Spain.
71.3% are female, 28.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 43.8 |
| Estimated audience size | 3,122,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Jacket audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.1% |
| Japan | 9.6% |
| China | 6.0% |
The strongest cross-interests of the Jacket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formal wear | Fashion & Accessoires | 9.90× | ||
| 02 | Wrangler (jeans) | Fashion & Accessoires | 9.90× | ||
| 03 | Outerwear | Fashion & Accessoires | 6.56× | ||
| 04 | Mango | Shopping | 4.46× | ||
| 05 | Oysho | Fashion & Accessoires | 4.38× | ||
| 06 | Massimo Dutti | Shopping | 3.65× | ||
| 07 | Desigual | Fashion & Accessoires | 3.63× | ||
| 08 | Bershka | Shopping | 3.46× | ||
| 09 | Bohemian style | Fashion & Accessoires | 3.39× | ||
| 10 | Pandora | Fashion & Accessoires | 3.17× | ||
| 11 | Deal of the day | Shopping | 3.14× | ||
| 12 | Volunteering | Politics & Society | 2.79× | ||
| 13 | Skirt | Fashion & Accessoires | 2.58× | ||
| 14 | Stradivarius | Shopping | 1.95× | ||
| 15 | Flower | Home & Garden | 1.84× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.83× | ||
| 17 | Internet & Social Media | 1.73× | |||
| 18 | Discount stores | Shopping | 1.71× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.54× | ||
| 20 | Iberia (airline) | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.72× | |
| Price Sensitivity | PREMIUM | 1.71× | |
| Quality Awareness | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.83× | |
| Tradition | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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