Rascasse Audience Intelligence

Jacket Audience in United States

A data profile of the people who buy, follow and care about Jacket in United States — modelled from more than twelve digital signal sources. Jacket has an estimated audience of 19,033,611 people in United States.

#1200among Topic in United States#94in Fashion & Accessoires

The average Jacket fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nordstrom rack, Formal wear, Outerwear, with strongest over-indexing on Nordstrom rack (2.49× the country average).

Demographically, the Jacket audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jacket fan in United States is more female, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Nordstrom rack.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jacket profile in United States.

Audience size
19M
in United States
Gender
61.1%♀
38.9% male
Age
38.8
average years
Country rank
#1748
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jacket fans

61.1% are female, 38.9% are male, average age 38.8.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Jacket audience in United States
MetricValue
Female61.1%
Male38.9%
Average age38.8
Estimated audience size19,033,611
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Jacket audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Jacket audience comes from United States.

Worldwide audience distribution share by country for Jacket
CountryShare
United States11.1%
Japan9.6%
China6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jacket audience in United States is strongest.

Fig. 05

Top regions by affinity

Jacket fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.64×
02Louisiana~400K1.58×
03New York~1.5M1.56×
04California~3M1.48×
05Georgia~800K1.44×
06Texas~2.5M1.38×
07Alabama~300K1.29×
08New Jersey~600K1.27×
09Maryland~400K1.27×
10Illinois~700K1.14×
11Florida~1.5M1.13×
12South Carolina~300K1.13×
13Virginia~500K1.11×
14Massachusetts~400K1.10×
15Connecticut~200K1.09×
16Arkansas~200K1.08×
17North Carolina~600K1.07×
18Washington, District of Columbia~60K1.07×
19Tennessee~400K1.06×
20Washington~400K1.04×
21New Mexico~100K1.03×
22Arizona~400K1.02×
23Pennsylvania~600K1.01×
24Nevada~200K1.00×
25Delaware~50K1.00×
26Hawaii~80K0.97×
27Indiana~300K0.94×
28Utah~200K0.94×
29Rhode Island~60K0.94×
30Missouri~300K0.93×
31Oklahoma~200K0.93×
32Alaska~40K0.92×
33Minnesota~200K0.91×
34Kentucky~200K0.91×
35Kansas~100K0.91×
36Michigan~400K0.90×
37Oregon~200K0.89×
38Ohio~500K0.86×
39Nebraska~80K0.84×
40Colorado~200K0.79×
41North Dakota~30K0.78×
42Wisconsin~200K0.77×
43Idaho~70K0.77×
44South Dakota~30K0.76×
45West Virginia~70K0.74×
46Iowa~100K0.73×
47New Hampshire~50K0.71×
48Maine~50K0.68×
49Vermont~20K0.68×
50Montana~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Jacket, United States
0.65×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jacket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jacket audience
#·InterestCategoryAffinity×
01Formal wearFashion & Accessoires4.68×
02PandoraFashion & Accessoires4.35×
03OuterwearFashion & Accessoires4.08×
04City BankBusiness & Career2.84×
05BalenciagaFashion & Accessoires2.76×
06UniqloShopping2.75×
07Deal of the dayShopping2.58×
08Nordstrom rackFashion & Accessoires2.49×
09Valentine's DayKids & Family2.29×
10Cyber MondayShopping2.27×
11EyebrowBeauty & Wellness2.23×
12House musicMusic & Radio2.08×
13TrousersFashion & Accessoires1.96×
14H&MShopping1.93×
15Black Friday (shopping)Shopping1.91×
16Men's clothingFashion & Accessoires1.86×
17Discount storesShopping1.76×
18LunchFood & Beverages1.75×
19SunglassesFashion & Accessoires1.69×
20LeatherFashion & Accessoires1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jacket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jacket audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.54×
IndulgenceJOY1.51×
SustainabilityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jacket audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.81×
Social Media UsageJOY0.87×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jacket have in United States?

Jacket has an estimated audience of 19,033,611 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jacket fans?

61.1% of Jacket fans are female, 38.9% are male, with an average age of 38.8 years.

03

Which brands do Jacket fans like most?

Jacket fans show strongest brand affinity for Nordstrom rack (2.49×), Formal wear (4.68×), and Outerwear (4.08×) over the country average.

04

Where do Jacket fans live in United States?

Jacket fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Jacket fans also like?

Beyond Jacket itself, the audience over-indexes on Formal wear (4.68×), Outerwear (4.08×), Men's clothing (1.86×), and Pandora (4.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Jacket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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