Jacket Audience in United States

Jacket has an estimated audience of 19,033,611 people in United States. 61.1% are female, 38.9% are male, average age 38.8. Top regions: California, Texas, New York. Top brand affinities: Horoscope, Kia Sportage, Day trading, Blended whiskey, Diane von Fürstenberg.

The average Jacket fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Horoscope, Kia Sportage, Day trading, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Jacket audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Jacket fans

Demographic split for Jacket audience in United States
MetricValue
Female61.1%
Male38.9%
Average age38.8
Estimated audience size19,033,611

Audience persona

The typical Jacket fan in United States is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Jacket in United States
RegionReachAffinity
California3,363,7381.61×
Texas2,482,0091.52×
New York1,842,9541.73×
Florida1,584,8631.23×
Georgia851,2251.45×
Illinois778,1161.23×
New Jersey644,1691.33×
Pennsylvania641,6871×
North Carolina604,1161.05×
Virginia534,1601.15×
Ohio493,7030.84×
Michigan461,2490.93×
Massachusetts433,2801.16×
Maryland428,4461.31×
Arizona427,8891.1×
Washington424,8771.11×
Tennessee404,2261.06×
Louisiana363,8141.48×
Alabama345,2431.3×
Indiana325,4550.94×
South Carolina311,3451.09×
Missouri271,6770.89×
Mississippi241,8471.54×
Colorado237,7270.79×
Minnesota237,5900.87×
Connecticut206,0601.08×
Kentucky203,6570.85×
Wisconsin203,5610.71×
Oregon201,3970.92×
Oklahoma198,9130.94×
Nevada189,0691.03×
Arkansas159,9731.02×
Utah150,4550.88×
Kansas133,4250.89×
Iowa112,2590.72×
New Mexico99,1671.04×
Hawaii79,5410.97×
Nebraska76,2500.8×
Idaho70,5200.74×
Washington, District of Columbia65,3211.14×
West Virginia57,4390.65×
Rhode Island56,7850.94×
Delaware48,8860.93×
New Hampshire48,4100.65×
Maine42,1190.62×
Alaska33,1850.82×
South Dakota28,7790.65×
North Dakota27,5820.71×
Montana27,3280.52×
Vermont18,5140.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jacket audience
BrandAffinityCategory
Horoscope13.08×Health
Kia Sportage21.82×Cars & Mobility
Day trading11.26×Business & Career
Blended whiskey10.95×Food & Beverages
Diane von Fürstenberg24.07×Fashion & Accessoires
ModCloth19.3×Fashion & Accessoires
Indianapolis Motor Speedway11.59×Sports
Roulette12.01×Games
Whole grain10.3×Food & Beverages
Pet insurance10.72×Pets & Animals
Property insurance11.64×Home & Garden
Critical illness insurance12.04×Business & Career
Livemusic3.36×Music & Radio
Cross-country skiing9.7×Sports
Boston Marathon9.36×Sports
Koenigsegg13.46×Cars & Mobility
Glam rock11.91×Music & Radio
Home inspection10.39×Home & Garden
Honda HR-V14.55×Cars & Mobility
MSN2.17×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jacket audience
TraitClusterScore
Luxury OrientationPREMIUM2.59
Risk AppetiteTHRILL2.06
SustainabilityBALANCE1.71
Price SensitivityPREMIUM1.35
Design AffinityPREMIUM1.32
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Jacket
CountryShare
United States11.1%
Japan9.6%
China6.0%

See Jacket audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Jacket have in United States?

Jacket has an estimated audience of 19,033,611 people in United States, concentrated in California and Texas.

What is the gender split and age of Jacket fans?

61.1% of Jacket fans are female, 38.9% are male, with an average age of 38.8 years.

Which brands do Jacket fans like most?

Jacket fans show strongest brand affinity for Horoscope (13.08×), Kia Sportage (21.82×), and Day trading (11.26×) over the country average.

Where do Jacket fans live in United States?

Jacket fans in United States are most concentrated in California (reach 3,363,738), Texas (reach 2,482,009), and New York (reach 1,842,954). These three regions account for the largest share of the active audience.

What other brands do Jacket fans also like?

Beyond Jacket itself, the audience over-indexes on Kia Sportage (21.82×), Day trading (11.26×), Blended whiskey (10.95×), and Diane von Fürstenberg (24.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.