Jacket Audience in United States

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Jacket has an estimated audience of 19,033,611 people in United States. 61.1% are female, 38.9% are male, average age 38.8. Top regions: California, Texas, New York. Top brand affinities: Elsword, Home equity, Bank account, JDSU, Staycation.

The average Jacket fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Home equity, Bank account, with strongest over-indexing on Elsword (21.82× the country average). Demographically, the Jacket audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Jacket fans

Demographic split for Jacket audience in United States
MetricValue
Female61.1%
Male38.9%
Average age38.8
Estimated audience size19,033,611

Audience persona

The typical Jacket fan in United States is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Jacket in United States
RegionReachAffinity
California3,363,7381.61×
Texas2,482,0091.52×
New York1,842,9541.73×
Florida1,584,8631.23×
Georgia851,2251.45×
Illinois778,1161.23×
New Jersey644,1691.33×
Pennsylvania641,6871×
North Carolina604,1161.05×
Virginia534,1601.15×
Ohio493,7030.84×
Michigan461,2490.93×
Massachusetts433,2801.16×
Maryland428,4461.31×
Arizona427,8891.1×
Washington424,8771.11×
Tennessee404,2261.06×
Louisiana363,8141.48×
Alabama345,2431.3×
Indiana325,4550.94×
South Carolina311,3451.09×
Missouri271,6770.89×
Mississippi241,8471.54×
Colorado237,7270.79×
Minnesota237,5900.87×
Connecticut206,0601.08×
Kentucky203,6570.85×
Wisconsin203,5610.71×
Oregon201,3970.92×
Oklahoma198,9130.94×
Nevada189,0691.03×
Arkansas159,9731.02×
Utah150,4550.88×
Kansas133,4250.89×
Iowa112,2590.72×
New Mexico99,1671.04×
Hawaii79,5410.97×
Nebraska76,2500.8×
Idaho70,5200.74×
Washington, District of Columbia65,3211.14×
West Virginia57,4390.65×
Rhode Island56,7850.94×
Delaware48,8860.93×
New Hampshire48,4100.65×
Maine42,1190.62×
Alaska33,1850.82×
South Dakota28,7790.65×
North Dakota27,5820.71×
Montana27,3280.52×
Vermont18,5140.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jacket audience
BrandAffinityCategory
Elsword21.82×Games
Home equity1.99×Home & Garden
Bank account1.75×Business & Career
JDSU1.9×Business & Career
Staycation2.01×Home & Garden
Cam Ward2.06×Sports
Regional styles of Mexican music1.52×Music & Radio
Girolando cattle14.02×Pets & Animals
Noodle (Gorillaz)1.88×Music & Radio
Isla Holbox12.48×Travel & Leisure
Stamp collecting2.38×Home & Garden
Keene, New Hampshire9.14×Travel & Leisure
Roger Federer3.07×Sports
Jeep Wagoneer2.53×Cars & Mobility
John Havlicek6.12×Sports
Home staging1.98×Home & Garden
Riedel (glass manufacturer)9.41×Home & Garden
Halsey, Oregon2.89×Travel & Leisure
Meals on Wheels1.97×Food & Beverages
Iron Man (film)1.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jacket audience
TraitClusterScore
Luxury OrientationPREMIUM2.59
Risk AppetiteTHRILL2.06
SustainabilityBALANCE1.71
Price SensitivityPREMIUM1.35
Design AffinityPREMIUM1.32
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Jacket
CountryShare
United States11.1%
Japan9.6%
China6.0%

See Jacket audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Jacket have in United States?

Jacket has an estimated audience of 19,033,611 people in United States, concentrated in California and Texas.

What is the gender split and age of Jacket fans?

61.1% of Jacket fans are female, 38.9% are male, with an average age of 38.8 years.

Which brands do Jacket fans like most?

Jacket fans show strongest brand affinity for Elsword (21.82×), Home equity (1.99×), and Bank account (1.75×) over the country average.

Where do Jacket fans live in United States?

Jacket fans in United States are most concentrated in California (reach 3,363,738), Texas (reach 2,482,009), and New York (reach 1,842,954). These three regions account for the largest share of the active audience.

What other brands do Jacket fans also like?

Beyond Jacket itself, the audience over-indexes on Home equity (1.99×), Bank account (1.75×), JDSU (1.9×), and Staycation (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.