Outerwear Audience in United States

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Outerwear has an estimated audience of 11,775,132 people in United States. 58.7% are female, 41.3% are male, average age 38.8. Top regions: California, New York, Texas. Top brand affinities: Nordstrom rack, Macy's, Coat (clothing), Jacket, Sweater.

The average Outerwear fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nordstrom rack, Macy's, Coat (clothing), with strongest over-indexing on Nordstrom rack (3.74× the country average). Demographically, the Outerwear audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Outerwear fans

Demographic split for Outerwear audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.8
Estimated audience size11,775,132

Audience persona

The typical Outerwear fan in United States is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Nordstrom rack.

Top regions in United States

Top regions ranked by reach for Outerwear in United States
RegionReachAffinity
California2,111,9021.63×
New York1,189,8071.81×
Texas1,029,5411.02×
Florida755,7840.95×
Pennsylvania419,2191.06×
Illinois416,1821.06×
New Jersey387,8901.3×
Georgia382,6551.05×
North Carolina355,5541×
Michigan355,3691.15×
Washington313,7061.33×
Virginia307,1451.07×
Massachusetts303,7901.31×
Ohio293,8980.81×
Arizona226,9390.94×
Maryland210,6701.04×
Colorado204,0731.1×
Tennessee195,2410.83×
Indiana185,7710.86×
Oregon183,9531.36×
Minnesota178,8361.06×
South Carolina177,9551×
Missouri157,4240.83×
Wisconsin150,4760.85×
Alabama132,7060.81×
Louisiana128,1290.84×
Nevada127,3491.12×
Connecticut125,5381.06×
Kentucky114,5390.78×
Utah109,1871.04×
Oklahoma100,5130.77×
Arkansas77,5350.8×
Iowa73,4640.76×
Kansas71,1930.77×
Mississippi71,0380.73×
Idaho55,7030.94×
Nebraska50,0210.85×
Hawaii48,7780.96×
Maine46,6321.11×
New Hampshire42,7990.92×
Washington, District of Columbia42,2391.19×
New Mexico41,6910.71×
West Virginia40,2140.73×
Montana32,0680.98×
Delaware31,0410.96×
Alaska30,0981.19×
Rhode Island27,9960.75×
Vermont26,2251.27×
North Dakota21,0130.87×
South Dakota20,1420.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outerwear audience
BrandAffinityCategory
Nordstrom rack3.74×Fashion & Accessoires
Macy's2.64×Shopping
Coat (clothing)5.18×Fashion & Accessoires
Jacket4.08×Fashion & Accessoires
Sweater3.2×Fashion & Accessoires
Canada Goose8.23×Fashion & Accessoires
Kohl's1.88×Shopping
Old Navy1.94×Fashion & Accessoires
L.L.Bean3.56×Fashion & Accessoires
Nordstrom1.99×Shopping
Macy's1.62×Shopping
Sleeve2.53×Fashion & Accessoires
T.J.Maxx2.27×Shopping
Everlane4.92×Fashion & Accessoires
Columbia Sportswear5.34×Fashion & Accessoires
Banana Republic2.87×Fashion & Accessoires
Fashion Nova2.34×Shopping
Footwear1.53×Fashion & Accessoires
Shirt1.74×Fashion & Accessoires
Trousers1.92×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outerwear audience
TraitClusterScore
Luxury OrientationPREMIUM2.83
Risk AppetiteTHRILL2.05
SustainabilityBALANCE1.9
Design AffinityPREMIUM1.69
Price SensitivityPREMIUM1.56
Sports ActivityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Outerwear
CountryShare
United States14.0%
Japan12.2%
India8.2%

See Outerwear audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Outerwear have in United States?

Outerwear has an estimated audience of 11,775,132 people in United States, concentrated in California and New York.

What is the gender split and age of Outerwear fans?

58.7% of Outerwear fans are female, 41.3% are male, with an average age of 38.8 years.

Which brands do Outerwear fans like most?

Outerwear fans show strongest brand affinity for Nordstrom rack (3.74×), Macy's (2.64×), and Coat (clothing) (5.18×) over the country average.

Where do Outerwear fans live in United States?

Outerwear fans in United States are most concentrated in California (reach 2,111,902), New York (reach 1,189,807), and Texas (reach 1,029,541). These three regions account for the largest share of the active audience.

What other brands do Outerwear fans also like?

Beyond Outerwear itself, the audience over-indexes on Macy's (2.64×), Coat (clothing) (5.18×), Jacket (4.08×), and Sweater (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outerwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.