A data profile of the people who buy, follow and care about Jacket in India — modelled from more than twelve digital signal sources. Jacket has an estimated audience of 5,965,439 people in India.
Jacket has an estimated audience of 5,965,439 people in India. 38.4% are female, 61.6% are male, average age 31.9. Top brand affinities: Men's clothing, Trousers, Hoodie, True Detective, Outerwear.
Top brand affinities include Men's clothing, Trousers, Hoodie, with strongest over-indexing on Men's clothing (3.59× the country average).
Demographically, the Jacket audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical Jacket fan in India is more male, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Jacket profile in India.
38.4% are female, 61.6% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 31.9 |
| Estimated audience size | 5,965,439 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 32% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Jacket audience comes from India.
| Country | Share |
|---|---|
| United States | 11.1% |
| Japan | 9.6% |
| China | 6.0% |
The strongest cross-interests of the Jacket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Kirby | Movies & TV | 5.80× | ||
| 02 | Hoodie | Fashion & Accessoires | 4.50× | ||
| 03 | Leggings | Fashion & Accessoires | 4.14× | ||
| 04 | Trousers | Fashion & Accessoires | 3.74× | ||
| 05 | Men's clothing | Fashion & Accessoires | 3.59× | ||
| 06 | Dress shirt | Fashion & Accessoires | 3.42× | ||
| 07 | True Detective | Movies & TV | 2.89× | ||
| 08 | Mother's Day | Kids & Family | 2.76× | ||
| 09 | Outerwear | Fashion & Accessoires | 2.65× | ||
| 10 | Drop shipping | Shopping | 2.37× | ||
| 11 | Lingerie | Fashion & Accessoires | 2.34× | ||
| 12 | Crocs | Fashion & Accessoires | 2.33× | ||
| 13 | Puma | Fashion & Accessoires | 2.31× | ||
| 14 | Leather | Fashion & Accessoires | 2.04× | ||
| 15 | BTS | Music & Radio | 2.02× | ||
| 16 | Skirt | Fashion & Accessoires | 1.92× | ||
| 17 | Business class | Travel & Leisure | 1.75× | ||
| 18 | Cabinetry | Home & Garden | 1.68× | ||
| 19 | Embroidery | Home & Garden | 1.53× | ||
| 20 | Young's | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.56× | |
| Early Adopter Mentality | POWER | 1.38× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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