A data profile of the people who buy, follow and care about Dress shirt in India — modelled from more than twelve digital signal sources. Dress shirt has an estimated audience of 3,388,799 people in India.
The average Dress shirt fan in India is 32.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Sleeve, Men's clothing, Outerwear, with strongest over-indexing on Sleeve (6.58× the country average).
Demographically, the Dress shirt audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Dress shirt fan in India is more male, around 32.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Sleeve.
The key figures that characterise the Dress shirt profile in India.
36.3% are female, 63.7% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 32.5 |
| Estimated audience size | 3,388,799 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Dress shirt audience comes from India.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
Where the Dress shirt audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~2K | 1.20× | |
| 02 | Karnataka | ~100K | 1.17× | |
| 03 | Andhra Pradesh | ~50K | 1.12× | |
| 04 | Tamil Nadu | ~90K | 1.08× | |
| 05 | Arunachal Pradesh | ~2K | 1.08× | |
| 06 | Maharashtra | ~200K | 1.07× | |
| 07 | Manipur | ~5K | 1.07× | |
| 08 | Mizoram | ~2K | 1.06× | |
| 09 | Nagaland | ~2K | 1.05× | |
| 10 | Kerala | ~50K | 1.02× | |
| 11 | Goa | ~4K | 1.01× | |
| 12 | Meghalaya | ~4K | 1.00× | |
| 13 | Telangana | ~50K | 0.99× | |
| 14 | Tripura | ~4K | 0.97× | |
| 15 | Chhattisgarh | ~20K | 0.93× | |
| 16 | Gujarat | ~90K | 0.92× | |
| 17 | Madhya Pradesh | ~60K | 0.92× | |
| 18 | Uttarakhand | ~20K | 0.91× | |
| 19 | Himachal Pradesh | ~10K | 0.91× | |
| 20 | Assam | ~30K | 0.90× | |
| 21 | West Bengal | ~90K | 0.89× | |
| 22 | Jharkhand | ~30K | 0.89× | |
| 23 | Haryana | ~40K | 0.88× | |
| 24 | Jammu and Kashmir | ~10K | 0.87× | |
| 25 | Uttar Pradesh | ~100K | 0.84× | |
| 26 | Punjab (region) | ~40K | 0.84× | |
| 27 | Odisha | ~30K | 0.84× | |
| 28 | Rajasthan | ~60K | 0.78× | |
| 29 | Bihar | ~50K | 0.76× |
The strongest cross-interests of the Dress shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tumi | Fashion & Accessoires | 10.19× | ||
| 02 | Sleeve | Fashion & Accessoires | 6.58× | ||
| 03 | Scarf | Fashion & Accessoires | 5.36× | ||
| 04 | Western wear | Fashion & Accessoires | 4.37× | ||
| 05 | Coat (clothing) | Fashion & Accessoires | 4.06× | ||
| 06 | Outerwear | Fashion & Accessoires | 3.95× | ||
| 07 | Jacket | Fashion & Accessoires | 3.42× | ||
| 08 | Clothing in India | Fashion & Accessoires | 3.32× | ||
| 09 | Undergarment | Fashion & Accessoires | 3.23× | ||
| 10 | Hoodie | Fashion & Accessoires | 3.23× | ||
| 11 | Shirt | Fashion & Accessoires | 3.14× | ||
| 12 | Cardigan (sweater) | Fashion & Accessoires | 3.14× | ||
| 13 | ONEUS | Music & Radio | 3.12× | ||
| 14 | T-shirt | Fashion & Accessoires | 3.00× | ||
| 15 | Trousers | Fashion & Accessoires | 2.97× | ||
| 16 | Men's clothing | Fashion & Accessoires | 2.90× | ||
| 17 | Jeans | Fashion & Accessoires | 2.86× | ||
| 18 | Blouse | Fashion & Accessoires | 2.79× | ||
| 19 | South Asia | Travel & Leisure | 1.84× | ||
| 20 | Leisure | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.72× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Luxury Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Community Orientation | OPEN | 0.97× | |
| Career Orientation | POWER | 0.97× |
Dress shirt has an estimated audience of 3,388,799 people in India, concentrated in Maharashtra and Uttar Pradesh.
36.3% of Dress shirt fans are female, 63.7% are male, with an average age of 32.5 years.
Dress shirt fans show strongest brand affinity for Sleeve (6.58×), Men's clothing (2.9×), and Outerwear (3.95×) over the country average.
Dress shirt fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~100K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Dress shirt itself, the audience over-indexes on Men's clothing (2.9×), Outerwear (3.95×), Trousers (2.97×), and Coat (clothing) (4.06×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Dress shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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