A data profile of the people who buy, follow and care about Jacket in United Kingdom — modelled from more than twelve digital signal sources. Jacket has an estimated audience of 7,657,313 people in United Kingdom.
The average Jacket fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Outerwear, Hobby, TK Maxx, with strongest over-indexing on Outerwear (3.57× the country average).
Demographically, the Jacket audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Jacket fan in United Kingdom is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Outerwear.
The key figures that characterise the Jacket profile in United Kingdom.
61.6% are female, 38.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 42.3 |
| Estimated audience size | 7,657,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Jacket audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 11.1% |
| Japan | 9.6% |
| China | 6.0% |
Where the Jacket audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.68× | |
| 02 | Yorkshire and the Humber | ~900K | 1.44× | |
| 03 | Scotland | ~900K | 1.26× | |
| 04 | North East | ~400K | 1.21× | |
| 05 | England | ~5.5M | 1.00× | |
| 06 | Wales | ~400K | 0.92× | |
| 07 | South East | ~900K | 0.91× | |
| 08 | Northern Ireland | ~200K | 0.82× | |
| 09 | East of England | ~600K | 0.80× | |
| 10 | East Midlands | ~400K | 0.80× | |
| 11 | South West | ~500K | 0.72× | |
| 12 | North West | ~400K | 0.49× |
The strongest cross-interests of the Jacket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 3.57× | ||
| 02 | Pandora | Fashion & Accessoires | 2.74× | ||
| 03 | Formal wear | Fashion & Accessoires | 2.65× | ||
| 04 | Mother's Day | Kids & Family | 2.10× | ||
| 05 | New Balance | Fashion & Accessoires | 2.00× | ||
| 06 | TK Maxx | Shopping | 1.97× | ||
| 07 | Refrigerator | Home & Garden | 1.84× | ||
| 08 | Volunteering | Politics & Society | 1.80× | ||
| 09 | Uniqlo | Shopping | 1.78× | ||
| 10 | Men's clothing | Fashion & Accessoires | 1.77× | ||
| 11 | Cyber Monday | Shopping | 1.77× | ||
| 12 | Wikipedia | Internet & Social Media | 1.75× | ||
| 13 | Internet & Social Media | 1.70× | |||
| 14 | Esso | Cars & Mobility | 1.68× | ||
| 15 | Hobby | Home & Garden | 1.64× | ||
| 16 | Skirt | Fashion & Accessoires | 1.58× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.57× | ||
| 18 | Distilled beverage | Food & Beverages | 1.54× | ||
| 19 | Leather | Fashion & Accessoires | 1.52× | ||
| 20 | Handbags | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Indulgence | JOY | 1.38× | |
| Sustainability | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Community Orientation | OPEN | 0.79× | |
| Spirituality | BALANCE | 0.88× |
Jacket has an estimated audience of 7,657,313 people in United Kingdom, concentrated in England and South East.
61.6% of Jacket fans are female, 38.4% are male, with an average age of 42.3 years.
Jacket fans show strongest brand affinity for Outerwear (3.57×), Hobby (1.64×), and TK Maxx (1.97×) over the country average.
Jacket fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~900K), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Jacket itself, the audience over-indexes on Hobby (1.64×), TK Maxx (1.97×), Men's clothing (1.77×), and WhatsApp (1.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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