Leather Audience in United Kingdom
Leather has an estimated audience of 11,593,878 people in United Kingdom. 66.4% are female, 33.6% are male, average age 44.9. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Millie Bobby Brown, Selfridges, Louis Vuitton, Undergarment, YouTube Music.
The average Leather fan in United Kingdom is 44.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Millie Bobby Brown, Selfridges, Louis Vuitton, with strongest over-indexing on Millie Bobby Brown (3.05× the country average). Demographically, the Leather audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Leather fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 44.9 |
| Estimated audience size | 11,593,878 |
Audience persona
The typical Leather fan in United Kingdom is more female, around 44.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Millie Bobby Brown.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,695,409 | 0.95× |
| South East | 1,577,316 | 1.01× |
| Yorkshire and the Humber | 1,098,442 | 1.18× |
| Scotland | 1,064,508 | 1.02× |
| South West | 869,494 | 0.91× |
| East of England | 839,380 | 0.79× |
| Wales | 739,740 | 1.12× |
| North East | 686,807 | 1.52× |
| West Midlands | 676,082 | 1.36× |
| East Midlands | 633,080 | 0.78× |
| North West | 550,590 | 0.44× |
| Northern Ireland | 323,774 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Millie Bobby Brown | 3.05× | Movies & TV |
| Selfridges | 1.56× | Shopping |
| Louis Vuitton | 2.18× | Fashion & Accessoires |
| Undergarment | 1.6× | Fashion & Accessoires |
| YouTube Music | 2.8× | Internet & Social Media |
| Balenciaga | 2.95× | Fashion & Accessoires |
| Expensive Taste | 1.9× | Business & Career |
| Ready-to-wear | 2.57× | Fashion & Accessoires |
| Hermès | 2.6× | Fashion & Accessoires |
| Uniqlo | 1.82× | Shopping |
| Watch | 1.56× | Fashion & Accessoires |
| Versace | 2.89× | Fashion & Accessoires |
| Armani | 2.87× | Fashion & Accessoires |
| Prada | 2.44× | Fashion & Accessoires |
| Fendi | 3.01× | Fashion & Accessoires |
| Chanel | 2.03× | Fashion & Accessoires |
| Jimmy Choo | 3.18× | Fashion & Accessoires |
| Michael Kors | 2.74× | Fashion & Accessoires |
| Ralph Lauren | 2.21× | Fashion & Accessoires |
| Stella McCartney | 3.3× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.58 |
| Indulgence | JOY | 1.29 |
| Design Affinity | PREMIUM | 1.27 |
| Convenience Orientation | PREMIUM | 1.18 |
| Sustainability | BALANCE | 1.14 |
| Creativity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 5.3% |
| Italy | 5.0% |
See Leather audiences in other countries
More Fashion & Accessoires audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Leather have in United Kingdom?
Leather has an estimated audience of 11,593,878 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Leather fans?
66.4% of Leather fans are female, 33.6% are male, with an average age of 44.9 years.
Which brands do Leather fans like most?
Leather fans show strongest brand affinity for Millie Bobby Brown (3.05×), Selfridges (1.56×), and Louis Vuitton (2.18×) over the country average.
Where do Leather fans live in United Kingdom?
Leather fans in United Kingdom are most concentrated in England (reach 8,695,409), South East (reach 1,577,316), and Yorkshire and the Humber (reach 1,098,442). These three regions account for the largest share of the active audience.
What other brands do Leather fans also like?
Beyond Leather itself, the audience over-indexes on Selfridges (1.56×), Louis Vuitton (2.18×), Undergarment (1.6×), and YouTube Music (2.8×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Leather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.