A data profile of the people who buy, follow and care about Bikini in Australia — modelled from more than twelve digital signal sources. Bikini has an estimated audience of 2,195,147 people in Australia.
The average Bikini fan in Australia is 38.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Swimsuit, One-piece swimsuit, Lingerie, with strongest over-indexing on Swimsuit (2.58× the country average).
Demographically, the Bikini audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Bikini fan in Australia is more female, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for Swimsuit.
The key figures that characterise the Bikini profile in Australia.
74.0% are female, 26.0% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 38.7 |
| Estimated audience size | 2,195,147 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Bikini audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 9.7% |
| Brazil | 6.2% |
Where the Bikini audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~700K | 1.26× | |
| 02 | Western Australia | ~300K | 1.16× | |
| 03 | New South Wales | ~900K | 1.11× | |
| 04 | South Australia | ~200K | 1.09× | |
| 05 | Victoria | ~700K | 1.03× | |
| 06 | Tasmania | ~40K | 0.83× | |
| 07 | Northern Territory | ~20K | 0.83× | |
| 08 | Australian Capital Territory | ~40K | 0.77× |
The strongest cross-interests of the Bikini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | One-piece swimsuit | Fashion & Accessoires | 4.19× | ||
| 02 | Lace | Fashion & Accessoires | 2.76× | ||
| 03 | Health And Beauty | Beauty & Wellness | 2.69× | ||
| 04 | Panties | Fashion & Accessoires | 2.63× | ||
| 05 | Swimsuit | Fashion & Accessoires | 2.58× | ||
| 06 | Lingerie | Fashion & Accessoires | 2.48× | ||
| 07 | Pajamas | Fashion & Accessoires | 2.42× | ||
| 08 | Brassiere | Food & Beverages | 2.38× | ||
| 09 | Causeway Bay | Travel & Leisure | 2.23× | ||
| 10 | Forever New | Fashion & Accessoires | 2.15× | ||
| 11 | Woolworth | Shopping | 2.12× | ||
| 12 | Frock | Fashion & Accessoires | 2.12× | ||
| 13 | Skirt | Fashion & Accessoires | 1.96× | ||
| 14 | AliExpress | Shopping | 1.91× | ||
| 15 | Adairs | Home & Garden | 1.80× | ||
| 16 | Trousers | Fashion & Accessoires | 1.78× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.75× | ||
| 18 | Shampoo | Beauty & Wellness | 1.66× | ||
| 19 | Girl | Kids & Family | 1.61× | ||
| 20 | Undergarment | Fashion & Accessoires | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Luxury Orientation | PREMIUM | 1.30× | |
| Creativity | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Risk Appetite | THRILL | 0.81× |
Bikini has an estimated audience of 2,195,147 people in Australia, concentrated in New South Wales and Victoria.
74.0% of Bikini fans are female, 26.0% are male, with an average age of 38.7 years.
Bikini fans show strongest brand affinity for Swimsuit (2.58×), One-piece swimsuit (4.19×), and Lingerie (2.48×) over the country average.
Bikini fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~700K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Bikini itself, the audience over-indexes on One-piece swimsuit (4.19×), Lingerie (2.48×), Men's clothing (1.75×), and Trousers (1.78×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bikini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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