A data profile of the people who buy, follow and care about Brassiere in Australia — modelled from more than twelve digital signal sources. Brassiere has an estimated audience of 2,215,039 people in Australia.
Brassiere has an estimated audience of 2,215,039 people in Australia. 85.6% are female, 14.4% are male, average age 44.0. Top brand affinities: Aldi, Lingerie, Blanket, Skin care, Beauty salons.
Top brand affinities include Aldi, Lingerie, Blanket, with strongest over-indexing on Aldi (1.91× the country average).
Demographically, the Brassiere audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Tradition, Mindfulness.
The typical Brassiere fan in Australia is more female, around 44.0 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Brassiere profile in Australia.
85.6% are female, 14.4% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 85.6% |
| Male | 14.4% |
| Average age | 44.0 |
| Estimated audience size | 2,215,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Brassiere audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 6.5% |
| Japan | 6.0% |
The strongest cross-interests of the Brassiere audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 2.80× | ||
| 02 | Lingerie | Fashion & Accessoires | 2.71× | ||
| 03 | Sun tanning | Beauty & Wellness | 2.48× | ||
| 04 | Bikini | Fashion & Accessoires | 2.38× | ||
| 05 | Leggings | Fashion & Accessoires | 2.37× | ||
| 06 | Swimsuit | Fashion & Accessoires | 2.11× | ||
| 07 | Knitting | Home & Garden | 2.06× | ||
| 08 | Hair care | Beauty & Wellness | 2.02× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.98× | ||
| 10 | Aldi | Shopping | 1.91× | ||
| 11 | Skin care | Beauty & Wellness | 1.89× | ||
| 12 | Sephora | Shopping | 1.85× | ||
| 13 | Cupcake | Food & Beverages | 1.80× | ||
| 14 | Real property | Home & Garden | 1.70× | ||
| 15 | Skirt | Fashion & Accessoires | 1.70× | ||
| 16 | Pharmacy | Business & Career | 1.70× | ||
| 17 | Discount stores | Shopping | 1.65× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.64× | ||
| 19 | Personal care | Health | 1.53× | ||
| 20 | Nonprofit organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.57× | |
| Mindfulness | BALANCE | 1.37× | |
| Indulgence | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.83× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Urban Lifestyle | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Brassiere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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