A data profile of the people who buy, follow and care about Lingerie in Australia — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 2,815,312 people in Australia.
The average Lingerie fan in Australia is 42.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Brassiere, Swimsuit, Bikini, with strongest over-indexing on Brassiere (2.71× the country average).
Demographically, the Lingerie audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Lingerie fan in Australia is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Brassiere.
The key figures that characterise the Lingerie profile in Australia.
76.4% are female, 23.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 42.5 |
| Estimated audience size | 2,815,312 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Lingerie audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
Where the Lingerie audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~700K | 1.12× | |
| 02 | New South Wales | ~1M | 1.08× | |
| 03 | Victoria | ~900K | 1.04× | |
| 04 | Western Australia | ~300K | 1.03× | |
| 05 | South Australia | ~200K | 1.03× | |
| 06 | Tasmania | ~60K | 0.99× | |
| 07 | Australian Capital Territory | ~50K | 0.87× | |
| 08 | Northern Territory | ~20K | 0.87× |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lace | Fashion & Accessoires | 3.49× | ||
| 02 | Panties | Fashion & Accessoires | 2.80× | ||
| 03 | Brassiere | Food & Beverages | 2.71× | ||
| 04 | One-piece swimsuit | Fashion & Accessoires | 2.70× | ||
| 05 | Bikini | Fashion & Accessoires | 2.61× | ||
| 06 | Pajamas | Fashion & Accessoires | 2.52× | ||
| 07 | Nightwear | Fashion & Accessoires | 2.41× | ||
| 08 | Swimsuit | Fashion & Accessoires | 2.12× | ||
| 09 | Leggings | Fashion & Accessoires | 2.02× | ||
| 10 | Frock | Fashion & Accessoires | 1.87× | ||
| 11 | Skirt | Fashion & Accessoires | 1.84× | ||
| 12 | Forever New | Fashion & Accessoires | 1.80× | ||
| 13 | Undergarment | Fashion & Accessoires | 1.74× | ||
| 14 | Trousers | Fashion & Accessoires | 1.67× | ||
| 15 | H&M | Shopping | 1.67× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.64× | ||
| 17 | Gender | Politics & Society | 1.64× | ||
| 18 | Genetics | Kids & Family | 1.54× | ||
| 19 | Girl | Kids & Family | 1.52× | ||
| 20 | Cotton | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.32× | |
| Luxury Orientation | PREMIUM | 1.22× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Risk Appetite | THRILL | 0.83× | |
| Need for Security | CONSERVATISM | 0.84× |
Lingerie has an estimated audience of 2,815,312 people in Australia, concentrated in New South Wales and Victoria.
76.4% of Lingerie fans are female, 23.6% are male, with an average age of 42.5 years.
Lingerie fans show strongest brand affinity for Brassiere (2.71×), Swimsuit (2.12×), and Bikini (2.61×) over the country average.
Lingerie fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~900K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Lingerie itself, the audience over-indexes on Swimsuit (2.12×), Bikini (2.61×), Lace (3.49×), and Undergarment (1.74×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.