A data profile of the people who buy, follow and care about Forever New in Australia — modelled from more than twelve digital signal sources. Forever New has an estimated audience of 2,492,968 people in Australia.
Forever New has an estimated audience of 2,492,968 people in Australia. 92.1% are female, 7.9% are male, average age 40.9. Top brand affinities: AirAsia, IKEA, Wittner Shoes, Discount stores, Aldi.
Top brand affinities include AirAsia, IKEA, Wittner Shoes, with strongest over-indexing on AirAsia (9× the country average).
Demographically, the Forever New audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Travelling, Luxury Orientation.
The typical Forever New fan in Australia is more female, around 40.9 years old, with strong Travelling tendencies and a notable affinity for AirAsia.
The key figures that characterise the Forever New profile in Australia.
92.1% are female, 7.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 92.1% |
| Male | 7.9% |
| Average age | 40.9 |
| Estimated audience size | 2,492,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 22% | |
| 30-39 | 27% | |
| 40-49 | 26% | |
| 50+ | 16% |
of the worldwide Forever New audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 65.2% |
| South Africa | 11.8% |
| India | 7.8% |
The strongest cross-interests of the Forever New audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wittner Shoes | Fashion & Accessoires | 15.67× | ||
| 02 | AirAsia | Travel & Leisure | 9.00× | ||
| 03 | Polo Ralph Lauren | Fashion & Accessoires | 5.75× | ||
| 04 | Rosamund Pike | Movies & TV | 5.48× | ||
| 05 | Swarovski | Fashion & Accessoires | 3.73× | ||
| 06 | H&M | Shopping | 2.93× | ||
| 07 | Sephora | Shopping | 2.84× | ||
| 08 | Louis Vuitton | Fashion & Accessoires | 2.72× | ||
| 09 | Business class | Travel & Leisure | 2.70× | ||
| 10 | Discount stores | Shopping | 2.64× | ||
| 11 | Uniqlo | Shopping | 2.51× | ||
| 12 | IKEA | Home & Garden | 2.45× | ||
| 13 | Personal care | Health | 2.02× | ||
| 14 | Aldi | Shopping | 2.00× | ||
| 15 | Fragrances | Beauty & Wellness | 2.00× | ||
| 16 | Skin care | Beauty & Wellness | 1.90× | ||
| 17 | Big W | Shopping | 1.73× | ||
| 18 | Cotton On | Fashion & Accessoires | 1.73× | ||
| 19 | Shopping malls | Shopping | 1.68× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.65× | |
| Luxury Orientation | PREMIUM | 2.45× | |
| Quality Awareness | PREMIUM | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Risk Appetite | THRILL | 0.77× | |
| Early Adopter Mentality | POWER | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Forever New. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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