A data profile of the people who buy, follow and care about Gender in Australia — modelled from more than twelve digital signal sources. Gender has an estimated audience of 3,114,208 people in Australia.
Gender has an estimated audience of 3,114,208 people in Australia. 76.4% are female, 23.6% are male, average age 42.7. Top brand affinities: Wikipedia, Men's clothing, Skirt, Local news, Innovation.
Top brand affinities include Wikipedia, Men's clothing, Skirt, with strongest over-indexing on Wikipedia (2.62× the country average).
Demographically, the Gender audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Gender fan in Australia is more female, around 42.7 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Gender profile in Australia.
76.4% are female, 23.6% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 42.7 |
| Estimated audience size | 3,114,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Gender audience comes from Australia.
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
The strongest cross-interests of the Gender audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.62× | ||
| 02 | Mobile payment | Business & Career | 2.53× | ||
| 03 | Public security | Politics & Society | 2.49× | ||
| 04 | Leggings | Fashion & Accessoires | 1.81× | ||
| 05 | Skirt | Fashion & Accessoires | 1.79× | ||
| 06 | Nicole Kidman | Movies & TV | 1.79× | ||
| 07 | City Beach | Fashion & Accessoires | 1.79× | ||
| 08 | Innovation | Business & Career | 1.77× | ||
| 09 | Apple TV | Movies & TV | 1.76× | ||
| 10 | Internet celebrity | Internet & Social Media | 1.76× | ||
| 11 | Wedding dress | Fashion & Accessoires | 1.69× | ||
| 12 | Weaving | Fashion & Accessoires | 1.68× | ||
| 13 | Local news | News | 1.67× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.64× | ||
| 15 | Men's clothing | Fashion & Accessoires | 1.60× | ||
| 16 | Necklace | Fashion & Accessoires | 1.58× | ||
| 17 | Father's Day | Kids & Family | 1.54× | ||
| 18 | Bikini | Fashion & Accessoires | 1.54× | ||
| 19 | Swimsuit | Fashion & Accessoires | 1.53× | ||
| 20 | Blanket | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.35× | |
| Spirituality | BALANCE | 1.28× | |
| Sustainability | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.88× | |
| DIY Mentality | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.