A data profile of the people who buy, follow and care about Necklace in Australia — modelled from more than twelve digital signal sources. Necklace has an estimated audience of 2,431,995 people in Australia.
The average Necklace fan in Australia is 42.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Bracelet, Ring (jewellery), Duck, with strongest over-indexing on Bracelet (2.71× the country average).
Demographically, the Necklace audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Necklace fan in Australia is more female, around 42.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Bracelet.
The key figures that characterise the Necklace profile in Australia.
78.3% are female, 21.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 42.8 |
| Estimated audience size | 2,431,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Necklace audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 9.2% |
| India | 5.2% |
Where the Necklace audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~800K | 1.10× | |
| 02 | Queensland | ~600K | 1.08× | |
| 03 | New South Wales | ~900K | 1.07× | |
| 04 | South Australia | ~200K | 1.04× | |
| 05 | Tasmania | ~50K | 0.99× | |
| 06 | Western Australia | ~300K | 0.95× | |
| 07 | Australian Capital Territory | ~50K | 0.92× | |
| 08 | Northern Territory | ~20K | 0.92× |
The strongest cross-interests of the Necklace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duck | Pets & Animals | 4.18× | ||
| 02 | Chain | Home & Garden | 3.16× | ||
| 03 | Ring (jewellery) | Fashion & Accessoires | 2.93× | ||
| 04 | Bracelet | Fashion & Accessoires | 2.71× | ||
| 05 | Pendant | Politics & Society | 2.60× | ||
| 06 | Pearl | Fashion & Accessoires | 2.41× | ||
| 07 | Earring | Fashion & Accessoires | 2.22× | ||
| 08 | Silver | Home & Garden | 2.14× | ||
| 09 | Forever New | Fashion & Accessoires | 1.87× | ||
| 10 | Gemstone | Fashion & Accessoires | 1.83× | ||
| 11 | Diamond | Fashion & Accessoires | 1.79× | ||
| 12 | Engagement ring | Fashion & Accessoires | 1.75× | ||
| 13 | Handbags | Fashion & Accessoires | 1.62× | ||
| 14 | Bride | Kids & Family | 1.62× | ||
| 15 | Hair care | Beauty & Wellness | 1.58× | ||
| 16 | Gender | Politics & Society | 1.58× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.52× | ||
| 18 | Dresses | Fashion & Accessoires | 1.51× | ||
| 19 | Fashion design | Business & Career | 1.51× | ||
| 20 | Fragrances | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.37× | |
| Creativity | OPEN | 1.36× | |
| Mindfulness | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.97× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Urban Lifestyle | OPEN | 0.98× |
Necklace has an estimated audience of 2,431,995 people in Australia, concentrated in New South Wales and Victoria.
78.3% of Necklace fans are female, 21.7% are male, with an average age of 42.8 years.
Necklace fans show strongest brand affinity for Bracelet (2.71×), Ring (jewellery) (2.93×), and Duck (4.18×) over the country average.
Necklace fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~800K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Necklace itself, the audience over-indexes on Ring (jewellery) (2.93×), Duck (4.18×), Dresses (1.51×), and Earring (2.22×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Necklace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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