A data profile of the people who buy, follow and care about Silver in Australia — modelled from more than twelve digital signal sources. Silver has an estimated audience of 1,948,823 people in Australia.
Silver has an estimated audience of 1,948,823 people in Australia. 73.5% are female, 26.5% are male, average age 43.1. Top brand affinities: Bracelet, Earring, Necklace, Blanket, Engagement ring.
Top brand affinities include Bracelet, Earring, Necklace, with strongest over-indexing on Bracelet (2.02× the country average).
Demographically, the Silver audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Tradition.
The typical Silver fan in Australia is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Bracelet.
The key figures that characterise the Silver profile in Australia.
73.5% are female, 26.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 43.1 |
| Estimated audience size | 1,948,823 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Silver audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 4.9% |
| Italy | 4.2% |
The strongest cross-interests of the Silver audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jewellery store | Fashion & Accessoires | 2.73× | ||
| 02 | Cartier | Fashion & Accessoires | 2.22× | ||
| 03 | Earring | Fashion & Accessoires | 2.17× | ||
| 04 | Necklace | Fashion & Accessoires | 2.14× | ||
| 05 | Swarovski | Fashion & Accessoires | 2.06× | ||
| 06 | Bracelet | Fashion & Accessoires | 2.02× | ||
| 07 | Wedding ring | Fashion & Accessoires | 1.96× | ||
| 08 | Engagement ring | Fashion & Accessoires | 1.95× | ||
| 09 | Blanket | Home & Garden | 1.87× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 1.80× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.60× | ||
| 12 | Wedding dress | Fashion & Accessoires | 1.59× | ||
| 13 | Eyelash | Beauty & Wellness | 1.58× | ||
| 14 | Kitchenware | Home & Garden | 1.57× | ||
| 15 | Skirt | Fashion & Accessoires | 1.55× | ||
| 16 | Microwave oven | Home & Garden | 1.55× | ||
| 17 | Embroidery | Home & Garden | 1.55× | ||
| 18 | Weaving | Fashion & Accessoires | 1.54× | ||
| 19 | Nicole Kidman | Movies & TV | 1.54× | ||
| 20 | Sephora | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.29× | |
| Tradition | CONSERVATISM | 1.25× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.82× | |
| Pet Ownership | JOY | 0.86× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Silver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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