A data profile of the people who buy, follow and care about Diamond in Australia — modelled from more than twelve digital signal sources. Diamond has an estimated audience of 2,307,625 people in Australia.
Diamond has an estimated audience of 2,307,625 people in Australia. 74.7% are female, 25.3% are male, average age 41.9. Top brand affinities: Aldi, Engagement ring, Wedding ring, Earring, Real property.
Top brand affinities include Aldi, Engagement ring, Wedding ring, with strongest over-indexing on Aldi (1.53× the country average).
Demographically, the Diamond audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Diamond fan in Australia is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Aldi.
The key figures that characterise the Diamond profile in Australia.
74.7% are female, 25.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 41.9 |
| Estimated audience size | 2,307,625 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Diamond audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 10.4% |
| India | 8.1% |
The strongest cross-interests of the Diamond audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jewellery store | Fashion & Accessoires | 3.27× | ||
| 02 | Wedding Planners | Kids & Family | 2.71× | ||
| 03 | Engagement ring | Fashion & Accessoires | 2.63× | ||
| 04 | Cartier | Fashion & Accessoires | 2.51× | ||
| 05 | Wedding ring | Fashion & Accessoires | 2.48× | ||
| 06 | Pandora | Fashion & Accessoires | 2.47× | ||
| 07 | Earring | Fashion & Accessoires | 2.12× | ||
| 08 | TK Maxx | Shopping | 1.92× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 1.91× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.83× | ||
| 11 | Bracelet | Fashion & Accessoires | 1.79× | ||
| 12 | Necklace | Fashion & Accessoires | 1.79× | ||
| 13 | Luxury real estate | Business & Career | 1.75× | ||
| 14 | Designer clothing | Fashion & Accessoires | 1.74× | ||
| 15 | Real property | Home & Garden | 1.70× | ||
| 16 | Sephora | Shopping | 1.67× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.64× | ||
| 18 | Internet & Social Media | 1.63× | |||
| 19 | H&M | Shopping | 1.54× | ||
| 20 | Aldi | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.61× | |
| Indulgence | JOY | 1.30× | |
| Luxury Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.93× | |
| Urban Lifestyle | OPEN | 0.94× | |
| Pet Ownership | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Diamond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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