A data profile of the people who buy, follow and care about Diamond in Indonesia — modelled from more than twelve digital signal sources. Diamond has an estimated audience of 2,360,831 people in Indonesia.
Diamond has an estimated audience of 2,360,831 people in Indonesia. 60.0% are female, 40.0% are male, average age 37.0. Top brand affinities: WhatsApp, Baby food, Coffee roasting, Costume jewelry, Slot machine.
Top brand affinities include WhatsApp, Baby food, Coffee roasting, with strongest over-indexing on WhatsApp (1.59× the country average).
Demographically, the Diamond audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
The typical Diamond fan in Indonesia is more female, around 37.0 years old, with strong Quality Awareness tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Diamond profile in Indonesia.
60.0% are female, 40.0% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 37.0 |
| Estimated audience size | 2,360,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide Diamond audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 10.4% |
| India | 8.1% |
The strongest cross-interests of the Diamond audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costume jewelry | Fashion & Accessoires | 5.19× | ||
| 02 | Child safety seat | Kids & Family | 3.98× | ||
| 03 | Hair straightening | Beauty & Wellness | 3.83× | ||
| 04 | Flower bouquet | Home & Garden | 3.74× | ||
| 05 | Fashion show | Fashion & Accessoires | 3.55× | ||
| 06 | Hair coloring | Beauty & Wellness | 3.52× | ||
| 07 | Eyelash | Beauty & Wellness | 3.47× | ||
| 08 | Coffee roasting | Food & Beverages | 3.32× | ||
| 09 | Baby food | Kids & Family | 3.26× | ||
| 10 | BTS | Music & Radio | 2.88× | ||
| 11 | Pizza | Food & Beverages | 2.58× | ||
| 12 | Lipstick | Beauty & Wellness | 2.57× | ||
| 13 | Slot machine | Games | 2.32× | ||
| 14 | FC Bayern Munich | Sports | 2.32× | ||
| 15 | First class travel | Travel & Leisure | 2.25× | ||
| 16 | Online poker | Games | 2.14× | ||
| 17 | Business class | Travel & Leisure | 2.05× | ||
| 18 | Traveloka | Travel & Leisure | 1.60× | ||
| 19 | Internet & Social Media | 1.59× | |||
| 20 | Kebaya | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.15× | |
| Early Adopter Mentality | POWER | 1.64× | |
| Luxury Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Extroversion | THRILL | 0.77× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Diamond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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